First Heartland Consultants, Inc. Portfolio Holdings

First Heartland Consultants, Inc.

$1.11 Billion
Q3 2025

First Heartland Consultants, Inc. has filed its 13F form on November 10, 2025 for Q3 2025 where it was disclosed a total value porftolio of $1.11 Billion distributed in 523 stocks.

Among their holdings, we can observe that their the top five positions include companies like: ETF Ser Solutions Aptus Collar with a value of $45.5M, Spdr Portfolio S&P 500 ETF (Ma with a value of $45.4M, Invesco Qqq Trust, Series 1 with a value of $42.4M, Spdr S&P 500 ETF Trust with a value of $35M, and ETF Ser Solutions Aptus Define with a value of $26M.

Examining the 13F form we can see an increase of $94.3M in the current position value, from $1.01B to 1.11B.

Below you can find more details about First Heartland Consultants, Inc. portfolio as well as his latest detailed transactions.

Portfolio value $1.11 Billion

ETFs: $945 Million

Technology: $46.5 Million

Financial Services: $27.5 Million

Consumer Cyclical: $22 Million

Communication Services: $12.9 Million

Industrials: $11 Million

Healthcare: $11 Million

Consumer Defensive: $9.68 Million

Other: $10.4 Million

Stock Holdings Table

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
ACIO ETF Ser Solutions Aptus Collar ETFs	$0	$45.5 Million 4.11% of portfolio	1,047,409	Q3 2025 Added 4.13%
SPLG Spdr Portfolio S&P 500 ETF (Ma ETFs	$0	$45.4 Million 4.1% of portfolio	578,916	Q3 2025 Added 1.47%
QQQ Invesco Qqq Trust, Series 1 ETFs	$0	$42.4 Million 3.83% of portfolio	70,545	Q3 2025 Added 25.18%
SPY Spdr S&P 500 ETF Trust ETFs	$0	$35 Million 3.16% of portfolio	52,541	Q3 2025 Added 26.36%
DRSK ETF Ser Solutions Aptus Define ETFs	$0	$26 Million 2.35% of portfolio	902,423	Q3 2025 Added 4.03%
RDVY First Trust Rising Dividend Ac ETFs	$0	$25.7 Million 2.32% of portfolio	382,462	Q3 2025 Added 4.94%
BSV Vanguard Bd Index Fd Inc Short ETFs	$0	$25.2 Million 2.28% of portfolio	319,789	Q3 2025 Added 14.94%
OSCV Opus Small Cap Value ETF ETFs	$0	$24.8 Million 2.24% of portfolio	647,614	Q3 2025 Added 4.03%
IVW Ishares S&P 500 Growth ETF ETFs	$0	$24.6 Million 2.22% of portfolio	203,616	Q3 2025 Reduced 21.11%

SPDW Spdr Ser Tr Fds Spdr Portfolio ETFs	$0	$24.5 Million 2.22% of portfolio	573,288	Q3 2025 Added 4.4%
SPYG Spdr Portfolio ETFs	$0	$22.7 Million 2.05% of portfolio	217,231	Q3 2025 Added 2.4%
SPYV Spdr Portfolio S&P 500 Value E ETFs	$0	$20.1 Million 1.81% of portfolio	362,714	Q3 2025 Added 3.52%
UCON First Tr ETF Viii Tcw Unconstr ETFs	$0	$17.4 Million 1.57% of portfolio	689,421	Q3 2025 Reduced 33.78%
FRDM Ea Ser Tr Freedom 100 Emerging ETFs	$0	$17 Million 1.53% of portfolio	383,023	Q3 2025 Added 5.75%
MINT Pimco ETF Tr Enhanced Sht Matu ETFs	$0	$15.8 Million 1.43% of portfolio	157,065	Q3 2025 Added 1.06%
VUG Vanguard Growth ETF ETFs	$0	$15.5 Million 1.4% of portfolio	32,316	Q3 2025 Added 1.98%
VOO Vanguard Index Fds S&P 500 ETF ETFs	$0	$14.8 Million 1.34% of portfolio	24,201	Q3 2025 Added 10.73%
AAPL Apple Inc. Technology	$4.3T	$14.4 Million 1.3% of portfolio	56,692	Q3 2025 Reduced 1.38%

NVDA Nvidia Corp Technology	$465B	$14.1 Million 1.27% of portfolio	75,546	Q3 2025 Reduced 7.42%
GRID First Tr Nasdaq Clean Edge Sma ETFs	$0	$13.4 Million 1.21% of portfolio	88,733	Q3 2025 Added 14.58%
CGDV Capital Group Divid Value ETF ETFs	$0	$13.4 Million 1.21% of portfolio	319,080	Q3 2025 Added 6.61%
VTV Vanguard Value ETF ETFs	$0	$12.5 Million 1.13% of portfolio	66,839	Q3 2025 Added 5.42%
FBND Fidelity Merrimack Str Tr Tota ETFs	$0	$11.7 Million 1.06% of portfolio	253,697	Q3 2025 New
VEA Vanguard Ftse Developed Market ETFs	$0	$11.4 Million 1.03% of portfolio	190,841	Q3 2025 Added 2.18%
PTRB Pgim ETF Tr Total Return Bd Et ETFs	$0	$11 Million 1.0% of portfolio	261,848	Q3 2025 Added 29.02%
AMZN Amazon Com Inc Consumer Cyclical	$2.39T	$10.9 Million 0.98% of portfolio	49,425	Q3 2025 Reduced 3.53%
DIA Spdr Dow Jones Industrial Average ETF Trust ETFs	$0	$10.5 Million 0.95% of portfolio	22,715	Q3 2025 Reduced 0.79%
VTI Vanguard Total Stock Market Et ETFs	$0	$10.4 Million 0.94% of portfolio	31,791	Q3 2025 Added 2.26%
EFA Ishares Tr Msci Eafe ETF ETFs	$0	$9.98 Million 0.9% of portfolio	106,910	Q3 2025 Added 181.21%
RLY Ssga Active ETF Tr ETFs	$0	$9.35 Million 0.84% of portfolio	302,781	Q3 2025 Reduced 2.71%
SDVY First Tr ETF Vi Smid Cap Risin ETFs	$0	$9.1 Million 0.82% of portfolio	239,303	Q3 2025 Reduced 18.33%
IWM Ishares Russell 2000 ETF ETFs	$0	$8.87 Million 0.8% of portfolio	36,666	Q3 2025 Added 1,117.73%
BRK-B Berkshire Hathaway Inc Class B Financial Services	$662B	$8.51 Million 0.77% of portfolio	16,928	Q3 2025 Reduced 2.74%
FLGV Franklin Templeton ETF Trfrank ETFs	$0	$8.47 Million 0.77% of portfolio	410,574	Q3 2025 Reduced 13.05%
BKAG Bny Mellon ETF Tr Core Bond Et ETFs	$0	$8.21 Million 0.74% of portfolio	192,629	Q3 2025 Added 3.47%
MSFT Microsoft Corp Technology	$3.78T	$7.99 Million 0.72% of portfolio	15,431	Q3 2025 Added 10.86%
BNDX Vanguard Total International B ETFs	$0	$7.59 Million 0.69% of portfolio	153,394	Q3 2025 Added 4.01%
VXUS Vanguard Star Fd Vanguard Tota ETFs	$0	$7.67 Million 0.69% of portfolio	104,383	Q3 2025 Added 7.33%
SPMO Invesco ETF Tr Ii S&P 500 Mome ETFs	$0	$7.64 Million 0.69% of portfolio	63,141	Q3 2025 Added 116.58%
EEM Ishares Msci Emerging Markets ETFs	$0	$7.61 Million 0.69% of portfolio	142,485	Q3 2025 Added 517.22%
FBCG Fidelity Covington Tr Blue Chi ETFs	$0	$7.27 Million 0.66% of portfolio	135,412	Q3 2025 Reduced 29.31%
DYNF Blackrock ETF Tr U S Equity Fa ETFs	$0	$6.8 Million 0.61% of portfolio	114,808	Q3 2025 Added 24.26%
ITOT Ishares Core S&P Total U.S. St ETFs	$0	$6.62 Million 0.6% of portfolio	45,440	Q3 2025 Reduced 0.58%
IYW Ishares Dj Us Tech ETF ETFs	$0	$6.34 Million 0.57% of portfolio	32,357	Q3 2025 Reduced 15.24%
IVV Ishares Core S&P 500 ETF ETFs	$0	$6.08 Million 0.55% of portfolio	9,081	Q3 2025 Added 0.39%
QQQM Invesco Exchange Traded Fd Tr ETFs	$0	$5.98 Million 0.54% of portfolio	24,217	Q3 2025 Added 0.78%
EUSA Ishares Msci Usa Equal Weighte ETFs	$0	$5.97 Million 0.54% of portfolio	58,026	Q3 2025 Added 0.95%
BUFR First Tr Ex Td Viii Ft Cboe Ve ETFs	$0	$5.96 Million 0.54% of portfolio	178,429	Q3 2025 Added 1.17%
IUSG Ishares Core S&P U.S Growth Et ETFs	$0	$6 Million 0.54% of portfolio	36,492	Q3 2025 Reduced 1.07%
BIV Vanguard Bd Index Fd Inc Inter ETFs	$0	$5.97 Million 0.54% of portfolio	76,505	Q3 2025 Added 5.43%

Summary

Portfolio
No. of Stocks 523
Current Value $1.11 Billion
Prior Value $1.01 Billion
Filing
Period Q3 2025
Filing Date November 10, 2025
Form Type 13F-HR
Activity in Q3 2025
New Purchases 46 stocks
Additional Purchases 252 stocks
Sold out of 0 stocks
Reduced holdings in 199 stocks

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First Heartland Consultants, Inc. Portfolio Holdings