Friday Financial Portfolio Holdings

Friday Financial

$284 Billion
Q4 2025

Friday Financial has filed its 13F form on January 09, 2026 for Q4 2025 where it was disclosed a total value porftolio of $284 Billion distributed in 90 stocks.

Among their holdings, we can observe that their the top five positions include companies like: Ishares Core S&P Total U.S. St with a value of $66.1B, Schwab Strategic Tr Us Large C with a value of $20.4B, Ea Series Trust with a value of $16.6B, Vanguard Intermediate Term Tre with a value of $13.3B, and Ishares Core Msci Intl Develop with a value of $12B.

Examining the 13F form we can see an increase of $44.8B in the current position value, from $239B to 284B.

Friday Financial is based out at Dubuque, IA

Below you can find more details about Friday Financial portfolio as well as his latest detailed transactions.

Portfolio value $284 Billion

ETFs: $246 Billion

Technology: $7.94 Billion

Financial Services: $4.35 Billion

Industrials: $2.65 Billion

Consumer Cyclical: $2.43 Billion

Communication Services: $815 Million

Consumer Defensive: $729 Million

Stock Holdings Table ETFs Only

Stock	Market Cap.	Holding Value (Reported)	# of Shares.	Last Trade
ITOT Ishares Core S&P Total U.S. St ETFs	$0	$66.1 Billion 23.31% of portfolio	444,684	Q4 2025 Added 19.16%
SCHG Schwab Strategic Tr Us Large C ETFs	$0	$20.4 Billion 7.2% of portfolio	625,730	Q4 2025 Added 8.39%
VGIT Vanguard Intermediate Term Tre ETFs	$0	$13.3 Billion 4.68% of portfolio	221,641	Q4 2025 Added 20.6%
IDEV Ishares Core Msci Intl Develop ETFs	$0	$12 Billion 4.22% of portfolio	145,204	Q4 2025 Added 18.57%
AVDV American Centy ETF Tr Avantis ETFs	$0	$10.8 Billion 3.82% of portfolio	115,225	Q4 2025 Added 20.28%
DFSD Dimensional ETF Tr Short Durat ETFs	$0	$9.59 Billion 3.38% of portfolio	199,978	Q4 2025 Added 22.51%
CWI Spdr Ser Tr Spdr Msci Acwi Ex ETFs	$0	$9.33 Billion 3.29% of portfolio	259,875	Q4 2025 Added 9.3%
SCHV Schwab Strategic Tr Us Large C ETFs	$0	$9.19 Billion 3.24% of portfolio	310,266	Q4 2025 Added 12.29%
DFEM Dimensional ETF Tr Emerging Mk ETFs	$0	$9.16 Billion 3.23% of portfolio	277,011	Q4 2025 Added 17.81%

SCHD Schwab Strategic Tr Us Dividen ETFs	$0	$8.93 Billion 3.15% of portfolio	325,574	Q4 2025 Added 18.69%
VTIP Vanguard Sht Trm Inflt Prot Fd ETFs	$0	$6.03 Billion 2.13% of portfolio	122,018	Q4 2025 Added 20.29%
VTI Vanguard Total Stock Market Et ETFs	$0	$5.55 Billion 1.96% of portfolio	16,547	Q4 2025 Added 0.49%
SCHF Schwab Strategic Tr Intl Eqty ETFs	$0	$4.58 Billion 1.61% of portfolio	190,382	Q4 2025 Reduced 27.53%
VIG Vanguard Dividend Appreciation ETFs	$0	$4.03 Billion 1.42% of portfolio	18,332	Q4 2025 Added 9.88%
IWF Ishares Russell 1000 Gr ETF ETFs	$0	$3.56 Billion 1.25% of portfolio	7,513	Q4 2025 Added 57.47%
DUHP Dimensional ETF Tr Dimensional ETFs	$0	$3.43 Billion 1.21% of portfolio	90,213	Q4 2025 Added 35.63%
VXUS Vanguard Star Fd Vanguard Tota ETFs	$0	$3.38 Billion 1.19% of portfolio	44,846	Q4 2025 Added 65.01%
SPYV Spdr Portfolio S&P 500 Value E ETFs	$0	$3.2 Billion 1.13% of portfolio	56,350	Q4 2025 Added 7.01%

DIHP Dimensional ETF Tr Dimensional ETFs	$0	$3.19 Billion 1.12% of portfolio	100,630	Q4 2025 Added 63.17%
AVUV American Centy ETF Tr Avantis ETFs	$0	$3.07 Billion 1.08% of portfolio	30,064	Q4 2025 Added 2.88%
HYMB Spdr Nuveen Bloomberg High Yie ETFs	$0	$2.15 Billion 0.76% of portfolio	86,336	Q4 2025 Added 18.77%
FMB First Tr Exchange Traded Fd Ii ETFs	$0	$1.61 Billion 0.57% of portfolio	31,429	Q4 2025 Added 111.3%
VWO Vanguard Ftse Emerging Mkts Et ETFs	$0	$1.58 Billion 0.56% of portfolio	29,328	Q4 2025 Added 30.2%
IWP Ishares Russell Mid Cap Growth ETFs	$0	$1.55 Billion 0.55% of portfolio	11,291	Q4 2025 Reduced 9.14%
IEMG Ishares Inc ETFs	$0	$1.45 Billion 0.51% of portfolio	21,638	Q4 2025 Reduced 15.35%
IVW Ishares S&P 500 Growth ETF ETFs	$0	$1.45 Billion 0.51% of portfolio	11,744	Q2 2025 Added 75.21%
VBR Vanguard Small Cap Value ETF ETFs	$0	$1.38 Billion 0.49% of portfolio	6,526	Q4 2025 Added 59.44%
VBK Vanguard Small Cap Growth ETF ETFs	$0	$1.29 Billion 0.45% of portfolio	4,260	Q4 2025 Added 46.95%
HYD Vaneck High Yield Muni ETF ETFs	$0	$1.27 Billion 0.45% of portfolio	24,890	Q4 2025 Added 39.95%
VOE Vanguard Mid Cap Value Index F ETFs	$0	$1.18 Billion 0.42% of portfolio	6,652	Q4 2025 Added 2.18%
VOT Vanguard Mid Cap Growth Index ETFs	$0	$1.16 Billion 0.41% of portfolio	4,161	Q4 2025 Added 62.6%
SLYG Spdr S&P 600 Small Cap Growth ETFs	$0	$1.18 Billion 0.41% of portfolio	12,479	Q4 2025 Reduced 18.34%
SPTM Spdr Portfolio S&P 1500 Compos ETFs	$0	$1.17 Billion 0.41% of portfolio	14,197	Q4 2025 Added 0.01%
JMUB Jp Morgan Tr Mun ETF (De) ETFs	$0	$982 Million 0.35% of portfolio	19,452	Q4 2025 Added 111.71%
AVEM American Centy ETF Tr Avantis ETFs	$0	$945 Million 0.33% of portfolio	12,272	Q4 2025 Added 21.54%
IWS Ishares Russell Midcap Value E ETFs	$0	$942 Million 0.33% of portfolio	6,677	Q4 2025 Added 47.59%
DISV Dimensional ETF Tr Dimensional ETFs	$0	$838 Million 0.3% of portfolio	22,065	Q4 2025 Added 0.23%
EEM Ishares Msci Emerging Markets ETFs	$0	$806 Million 0.28% of portfolio	14,729	Q3 2025 Added 0.57%
DON Wisdomtree Tr U.S. Midcap Divi ETFs	$0	$740 Million 0.26% of portfolio	14,350	Q4 2025 Added 62.59%
DFNM Dimensional ETF Tr Natl Mun Bd ETFs	$0	$731 Million 0.26% of portfolio	15,182	Q4 2025 Added 3.27%
DFSV Dimensional ETF Tr Dimensional ETFs	$0	$751 Million 0.26% of portfolio	22,821	Q4 2025 Added 6.33%
IWO Ishares Russell 2000 Gwt ETF ETFs	$0	$718 Million 0.25% of portfolio	2,222	Q4 2025 Added 25.4%
MUB Ishares National Muni Bond ETF ETFs	$0	$613 Million 0.22% of portfolio	5,720	Q4 2025 Added 73.28%
QQQ Invesco Qqq Trust, Series 1 ETFs	$0	$608 Million 0.21% of portfolio	990	Q3 2025 Reduced 1.2%
MUNI Pimco ETF Tr Inter Mun Bd Acti ETFs	$0	$539 Million 0.19% of portfolio	10,278	Q4 2025 Added 86.67%
EFV Msci Eafe Value ETF ETFs	$0	$546 Million 0.19% of portfolio	7,651	Q4 2025 Added 154.69%
VYMI Vanguard Whitehall Fds Intl Hi ETFs	$0	$546 Million 0.19% of portfolio	6,064	Q4 2025 Added 0.78%
VGT Vanguard Information Technolog ETFs	$0	$519 Million 0.18% of portfolio	689	Q4 2025 New
VYM Vanguard Whitehall Fds (Vangua ETFs	$0	$502 Million 0.18% of portfolio	3,499	Q2 2025 New
MDYV Spdr S&P 400 Mid Cap Value ETF ETFs	$0	$524 Million 0.18% of portfolio	6,196	Q4 2025 Added 8.61%

Summary

Portfolio
No. of Stocks 90
Current Value $284 Billion
Prior Value $239 Billion
Filing
Period Q4 2025
Filing Date January 09, 2026
Form Type 13F-HR
Activity in Q4 2025
New Purchases 4 stocks
Additional Purchases 57 stocks
Sold out of 0 stocks
Reduced holdings in 8 stocks

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Friday Financial Portfolio Holdings