Willis Investment Counsel Incresed Positions in Q3 2025

Willis Investment Counsel

  • $1.79 Billion
  • Q3 2025
Stock Shares change Price Range Shares Held Trade History
MSFT
Microsoft Corp

Technology
6.57K
+ 6.3%
$491.09 - $535.64 $3.22M - $3.52M
111K $57.4M
CAT
Caterpillar Inc

Industrials
3.95K
+ 5.36%
$390.92 - $477.15 $1.55M - $1.89M
77.7K $37.1M
TSCO
Tractor Supply CO

Consumer Cyclical
199K
+ 44.73%
$54.08 - $62.65 $10.8M - $12.5M
645K $36.7M
ETN
Eaton Corp PLC

Industrials
15.4K
+ 25.04%
$342.99 - $392.76 $5.29M - $6.06M
77.1K $28.8M
JNJ
Johnson & Johnson

Healthcare
28K
+ 8.44%
$155.17 - $185.42 $4.35M - $5.2M
360K $66.8M
GD
General Dynamics Corp

Industrials
24.1K
+ 56.57%
$293.92 - $341.0 $7.08M - $8.22M
66.7K $22.7M
LMT
Lockheed Martin Corp

Industrials
12.5K
+ 14.35%
$410.74 - $499.21 $5.14M - $6.25M
99.8K $49.8M
ACN
Accenture PLC

Technology
73K
+ 63.16%
$232.56 - $304.78 $17M - $22.2M
188K $46.5M
CSCO
Cisco Systems, Inc.

Technology
75.4K
+ 10.14%
$66.2 - $71.79 $4.99M - $5.41M
819K $56.1M
JPM
Jpmorgan Chase & CO

Financial Services
18.5K
+ 31.01%
$282.78 - $316.06 $5.22M - $5.83M
78K $24.6M
SNY
Sanofi

Healthcare
236K
+ 73.64%
$45.07 - $51.35 $10.6M - $12.1M
557K $26.3M
GNRC
Generac Holdings Inc.

Industrials
23.3K
+ 21.91%
$146.61 - $202.85 $3.41M - $4.72M
130K $21.7M
BHP
Bhp Group LTD

Basic Materials
93.1K
+ 22.64%
$48.67 - $56.22 $4.53M - $5.23M
504K $28.1M
GWW
W.W. Grainger, Inc.

Industrials
7.95K
+ 104.19%
$932.44 - $1059.49 $7.41M - $8.42M
15.6K $14.8M
HD
Home Depot, Inc.

Consumer Cyclical
8.35K
+ 8.6%
$357.4 - $423.42 $2.98M - $3.54M
105K $42.7M
RSP
Invesco S&P 500 Equal Weight E

ETFs
35.8K
+ 254.1%
$181.56 - $190.33 $6.5M - $6.82M
49.9K $9.47M
MDT
Medtronic PLC

Healthcare
49.3K
+ 13.99%
$87.67 - $95.74 $4.32M - $4.72M
402K $38.3M
AAPL
Apple Inc.

Technology
12.6K
+ 12.98%
$202.38 - $256.87 $2.56M - $3.25M
110K $28M
TXN
Texas Instruments Inc

Technology
32.1K
+ 13.98%
N/A
262K $50.9M
VBR
Vanguard Small Cap Value ETF

ETFs
25.7K
+ 89.4%
$195.41 - $212.37 $5.02M - $5.46M
54.4K $11.4M
VLO
Valero Energy Corp

Energy
12.6K
+ 13.7%
$131.77 - $175.63 $1.66M - $2.21M
105K $17.8M
PG
Procter & Gamble CO

Consumer Defensive
53.2K
+ 33.79%
$150.47 - $161.22 $8M - $8.57M
210K $32.3M
MCD
Mcdonalds Corp

Consumer Cyclical
20K
+ 30.84%
$291.67 - $316.99 $5.83M - $6.34M
84.8K $25.8M
HSY
Hershey CO

Consumer Defensive
15.1K
+ 9.29%
$161.95 - $193.45 $2.45M - $2.92M
178K $33.3M
LOW
Lowes Companies Inc

Consumer Cyclical
14.9K
+ 21.83%
$215.01 - $273.02 $3.21M - $4.08M
83.4K $21M
WMT
Walmart Inc.

Consumer Defensive
3.33K
+ 1.1%
$94.4 - $104.27 $314K - $347K
306K $31.5M
PFE
Pfizer Inc

Healthcare
181K
+ 11.9%
$23.29 - $25.88 $4.22M - $4.69M
1.7M $43.4M
EMR
Emerson Electric CO

Industrials
16.5K
+ 13.4%
$128.6 - $149.63 $2.12M - $2.47M
140K $18.3M
GPC
Genuine Parts CO

Consumer Cyclical
17.3K
+ 14.2%
$122.23 - $142.77 $2.11M - $2.47M
139K $19.3M
GOOGL
Alphabet Inc.

Communication Services
127
+ 0.25%
$174.36 - $254.72 $22.1K - $32.3K
50.4K $12.2M
DGX
Quest Diagnostics Inc

Healthcare
31.7K
+ 26.39%
N/A
152K $20.8M
MEDP
Medpace Holdings, Inc.

Healthcare
4.64K
+ 59.07%
$308.88 - $514.16 $1.43M - $2.38M
12.5K $6.42M
ROST
Ross Stores, Inc.

Consumer Cyclical
17.7K
+ 34.7%
$127.59 - $152.81 $2.26M - $2.71M
68.8K $10.5M
MA
Mastercard Inc

Financial Services
6.14K
+ 35.66%
$550.18 - $598.96 $3.38M - $3.68M
23.4K $13.3M
ADP
Automatic Data Processing Inc

Industrials
15.9K
+ 22.83%
$288.69 - $310.94 $4.6M - $4.95M
85.7K $25.1M
DUK
Duke Energy Corp

Utilities
28.1K
+ 21.21%
$116.31 - $125.93 $3.26M - $3.53M
160K $19.8M
CVX
Chevron Corp

Energy
28.5K
+ 39.93%
$145.57 - $161.83 $4.15M - $4.62M
100K $15.5M
AXP
American Express CO

Financial Services
123
+ 0.23%
$294.27 - $342.31 $36.2K - $42.1K
53.8K $17.9M
AEP
American Electric Power CO Inc

Utilities
24.6K
+ 13.77%
$103.26 - $115.0 $2.54M - $2.83M
204K $22.9M
FTNT
Fortinet, Inc.

Technology
54K
+ 41.81%
$74.39 - $107.65 $4.02M - $5.82M
183K $15.4M
STRL
Sterling Construction CO Inc

Industrials
4.59K
+ 78.19%
$222.54 - $371.84 $1.02M - $1.71M
10.5K $3.55M
MMM
3 M CO

Industrials
11.9K
+ 9.77%
$144.41 - $160.2 $1.72M - $1.91M
134K $20.8M
PEP
Pepsico Inc

Consumer Defensive
31.2K
+ 15.92%
$133.81 - $152.16 $4.18M - $4.75M
227K $31.9M
AFL
Aflac Inc

Financial Services
19.8K
+ 7.22%
$98.09 - $111.7 $1.94M - $2.21M
294K $32.9M
FTDR
Frontdoor, Inc.

Consumer Cyclical
20.9K
+ 64.21%
$54.88 - $68.04 $1.15M - $1.42M
53.5K $3.6M
KEYS
Keysight Technologies, Inc.

Technology
213
+ 0.28%
$158.51 - $178.15 $33.8K - $37.9K
76.3K $13.3M
LOGI
Logitech International S.A.

Technology
12.4K
+ 68.24%
$89.67 - $113.08 $1.11M - $1.4M
30.5K $3.35M
GIL
Gildan Activewear Inc.

Consumer Cyclical
24.2K
+ 85.55%
$49.08 - $57.8 $1.19M - $1.4M
52.5K $3.04M
DCI
Donaldson CO Inc

Industrials
16.8K
+ 91.9%
$69.82 - $82.14 $1.18M - $1.38M
35.2K $2.88M
Activity Summary
Buys All Purchases 101 New Holdings 17 Increased Positions 84 Sells All Sells 17 Reductions 17 Sold out 0 Options Calls 0 Puts 0
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