The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
3M CO COM 88579Y101 317 1,664 SH   SOLE   965 0 699
ABBVIE INC COM 00287Y109 2,459 26,678 SH   SOLE   18,396 0 8,282
AIR PRODS & CHEMS INC COM 009158106 2,163 13,515 SH   SOLE   9,638 0 3,877
ALPS ETF TR SECTR DIV DOGS 00162Q858 10,136 259,041 SH   SOLE   187,827 0 71,214
AMAZON COM INC COM 023135106 520 346 SH   SOLE   59 0 287
AMERICAN FINL GROUP INC OHIO COM 025932104 1,073 11,855 SH   SOLE   0 0 11,855
AMERIPRISE FINL INC COM 03076C106 1,639 15,706 SH   SOLE   11,117 0 4,589
ANTHEM INC COM 036752103 267 1,017 SH   SOLE   681 0 336
APPLE INC COM 037833100 643 4,076 SH   SOLE   2,391 0 1,685
AT&T INC COM 00206R102 1,711 59,960 SH   SOLE   42,529 0 17,431
BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 312 1,528 SH   SOLE   1,225 0 303
BLACKROCK INC COM 09247X101 1,904 4,848 SH   SOLE   3,455 0 1,393
BRISTOL MYERS SQUIBB CO COM 110122108 943 18,150 SH   SOLE   8,850 0 9,300
CHEMED CORP NEW COM 16359R103 218 769 SH   SOLE   0 0 769
CHEVRON CORP NEW COM 166764100 2,794 25,685 SH   SOLE   17,429 0 8,256
CIGNA CORP NEW COM 125523100 475 2,503 SH   SOLE   2,001 0 502
CINCINNATI FINL CORP COM 172062101 1,157 14,945 SH   SOLE   11,753 0 3,192
CISCO SYS INC COM 17275R102 273 6,309 SH   SOLE   1,410 0 4,899
COCA COLA CO COM 191216100 314 6,641 SH   SOLE   680 0 5,961
COSTAR GROUP INC COM 22160N109 234 695 SH   SOLE   0 0 695
CROWN CASTLE INTL CORP NEW COM 22822V101 2,429 22,363 SH   SOLE   15,829 0 6,534
DBX ETF TR XTRACK MSCI JAPN 233051507 219 6,041 SH   SOLE   4,731 0 1,310
DUKE ENERGY CORP NEW COM NEW 26441C204 255 2,953 SH   SOLE   2,188 0 765
ECOLAB INC COM 278865100 246 1,672 SH   SOLE   0 0 1,672
EMERSON ELEC CO COM 291011104 3,972 66,472 SH   SOLE   30,729 0 35,743
EXXON MOBIL CORP COM 30231G102 2,217 32,506 SH   SOLE   21,475 0 11,031
FASTENAL CO COM 311900104 221 4,220 SH   SOLE   0 0 4,220
FIFTH THIRD BANCORP COM 316773100 274 11,645 SH   SOLE   7,229 0 4,416
FIRST TR EXCHANGE TRADED FD NASD TECH DIV 33738R118 2,649 79,874 SH   SOLE   59,492 0 20,382
FISERV INC COM 337738108 277 3,766 SH   SOLE   0 0 3,766
FORD MTR CO DEL COM PAR $0.01 345370860 1,393 182,095 SH   SOLE   123,428 0 58,667
GENERAL ELECTRIC CO COM 369604103 182 24,064 SH   SOLE   7,612 0 16,452
GNC HLDGS INC COM CL A 36191G107 178 75,000 SH   SOLE   75,000 0 0
GOLDMAN SACHS ETF TR EQUAL WEIGHT US 381430438 716 18,177 SH   SOLE   15,467 0 2,710
GRAND CANYON ED INC COM 38526M106 238 2,473 SH   SOLE   0 0 2,473
HEICO CORP NEW COM 422806109 221 2,858 SH   SOLE   0 0 2,858
HUMANA INC COM 444859102 286 999 SH   SOLE   999 0 0
INTEL CORP COM 458140100 2,821 60,114 SH   SOLE   43,087 0 17,027
INTERNATIONAL BUSINESS MACHS COM 459200101 1,569 13,804 SH   SOLE   10,252 0 3,552
INVESCO EXCH TRD SLF IDX FD BULSHS 2019 CB 46138J304 10,655 505,928 SH   SOLE   425,587 0 80,341
INVESCO EXCH TRD SLF IDX FD BULSHS 2020 CB 46138J502 609 28,906 SH   SOLE   9,279 0 19,627
INVESCO EXCH TRD SLF IDX FD BULSHS 2021 CB 46138J700 369 17,778 SH   SOLE   0 0 17,778
INVESCO EXCH TRD SLF IDX FD BULSHS 2022 CB 46138J882 252 12,220 SH   SOLE   0 0 12,220
INVESCO EXCHANGE TRADED FD T S&P500 PUR GWT 46137V266 31,481 315,918 SH   SOLE   222,552 0 93,366
INVESCO EXCHNG TRADED FD TR S&P INTL LOW 46138E230 280 9,378 SH   SOLE   7,925 0 1,453
INVESCO EXCHNG TRADED FD TR S&P EMRNG MKTS 46138E297 581 25,559 SH   SOLE   22,956 0 2,603
INVESCO EXCHNG TRADED FD TR FNDMNTL HY CRP 46138E719 793 44,876 SH   SOLE   15,101 0 29,775
INVESCO QQQ TR UNIT SER 1 46090E103 458 2,972 SH   SOLE   2,887 0 85
ISHARES INC MSCI EURZONE ETF 464286608 280 7,980 SH   SOLE   7,980 0 0
ISHARES TR CORE S&P500 ETF 464287200 765 3,041 SH   SOLE   2,525 0 516
ISHARES TR MSCI EAFE ETF 464287465 613 10,428 SH   SOLE   9,792 0 636
ISHARES TR EAFE SML CP ETF 464288273 1,415 27,297 SH   SOLE   19,367 0 7,930
JOHNSON & JOHNSON COM 478160104 2,658 20,595 SH   SOLE   13,655 0 6,940
JP MORGAN EXCHANGE TRADED FD DIV RTN EM EQT 46641Q308 14,182 278,954 SH   SOLE   209,681 0 69,273
JP MORGAN EXCHANGE TRADED FD DIVERSFD EQT ETF 46641Q845 554 20,632 SH   SOLE   20,006 0 626
JPMORGAN CHASE & CO COM 46625H100 2,339 23,960 SH   SOLE   17,400 0 6,560
KROGER CO COM 501044101 432 15,710 SH   SOLE   15,166 0 544
LAS VEGAS SANDS CORP COM 517834107 211 4,050 SH   SOLE   4,050 0 0
LILLY ELI & CO COM 532457108 302 2,611 SH   SOLE   272 0 2,339
MEDTRONIC PLC SHS G5960L103 2,512 27,617 SH   SOLE   19,233 0 8,384
MERCK & CO INC COM 58933Y105 3,087 40,407 SH   SOLE   26,231 0 14,176
MICROSOFT CORP COM 594918104 2,747 27,045 SH   SOLE   17,816 0 9,229
MONDELEZ INTL INC CL A 609207105 1,876 46,863 SH   SOLE   36,704 0 10,159
NATIONAL INSTRS CORP COM 636518102 258 5,676 SH   SOLE   0 0 5,676
PEPSICO INC COM 713448108 2,244 20,310 SH   SOLE   14,082 0 6,228
PFIZER INC COM 717081103 3,510 80,406 SH   SOLE   53,738 0 26,668
PIMCO ETF TR ACTIVE BD ETF 72201R775 489 4,761 SH   SOLE   4,457 0 304
PNC FINL SVCS GROUP INC COM 693475105 272 2,327 SH   SOLE   1,497 0 830
PROCTER AND GAMBLE CO COM 742718109 24,810 269,911 SH   SOLE   120,595 0 149,316
PROSHARES TR ULTRAPRO SHORT Q 74348A160 241 14,400 SH   SOLE   14,400 0 0
PROSHARES TR S&P 500 DV ARIST 74348A467 209 3,445 SH   SOLE   2,021 0 1,424
PROTO LABS INC COM 743713109 272 2,414 SH   SOLE   20 0 2,394
PRUDENTIAL FINL INC COM 744320102 1,766 21,651 SH   SOLE   15,614 0 6,037
QUALCOMM INC COM 747525103 484 8,498 SH   SOLE   6,942 0 1,556
REGAL BELOIT CORP COM 758750103 333 4,750 SH   SOLE   0 0 4,750
ROCKWELL AUTOMATION INC COM 773903109 241 1,600 SH   SOLE   0 0 1,600
ROLLINS INC COM 775711104 237 6,552 SH   SOLE   0 0 6,552
SALESFORCE COM INC COM 79466L302 310 2,260 SH   SOLE   0 0 2,260
SANCHEZ ENERGY CORP COM 79970Y105 6 21,500 SH   SOLE   21,500 0 0
SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 19,926 332,486 SH   SOLE   229,937 0 102,549
SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 6,742 112,937 SH   SOLE   83,622 0 29,315
SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 11,085 160,813 SH   SOLE   153,944 0 6,869
SCHWAB STRATEGIC TR US SML CAP ETF 808524607 445 7,333 SH   SOLE   5,504 0 1,829
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 465 19,777 SH   SOLE   14,893 0 4,884
SCHWAB STRATEGIC TR SCHWB FDT INT LG 808524755 6,580 260,891 SH   SOLE   188,747 0 72,144
SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 8,639 183,922 SH   SOLE   135,313 0 48,609
SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 6,779 239,118 SH   SOLE   206,223 0 32,895
SCHWAB STRATEGIC TR US AGGREGATE B 808524839 686 13,555 SH   SOLE   5,561 0 7,994
SCHWAB STRATEGIC TR US REIT ETF 808524847 326 8,476 SH   SOLE   7,681 0 795
SCHWAB STRATEGIC TR SHT TM US TRES 808524862 6,966 139,574 SH   SOLE   88,779 0 50,795
SCHWAB STRATEGIC TR INTL SCEQT ETF 808524888 492 16,915 SH   SOLE   12,837 0 4,078
SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 756 3,243 SH   SOLE   3,243 0 0
SPDR INDEX SHS FDS ASIA PACIF ETF 78463X301 260 2,968 SH   SOLE   2,736 0 232
SPDR INDEX SHS FDS MSCI ACWI EXUS 78463X848 27,173 829,961 SH   SOLE   594,983 0 234,978
SPDR S&P 500 ETF TR TR UNIT 78462F103 239 955 SH   SOLE   435 0 520
SPDR SER TR NUVEEN BLMBRG SR 78468R739 9,525 198,200 SH   SOLE   142,190 0 56,010
SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 7,672 142,228 SH   SOLE   108,864 0 33,364
SPDR SERIES TRUST S&P 600 SMCP VAL 78464A300 8,548 158,818 SH   SOLE   118,191 0 40,627
SPDR SERIES TRUST BLMBRG BRC CNVRT 78464A359 1,013 21,646 SH   SOLE   9,231 0 12,415
SPDR SERIES TRUST S&P DIVID ETF 78464A763 436 4,875 SH   SOLE   4,537 0 338
STARBUCKS CORP COM 855244109 554 8,596 SH   SOLE   4,164 0 4,432
UBS AG LONDON BRH ETRACS MTH2XRE 90269A302 153 12,000 SH   SOLE   0 0 12,000
ULTIMATE SOFTWARE GROUP INC COM 90385D107 224 916 SH   SOLE   0 0 916
UNITEDHEALTH GROUP INC COM 91324P102 223 897 SH   SOLE   10 0 887
US BANCORP DEL COM NEW 902973304 4,378 95,795 SH   SOLE   23,274 0 72,521
VANGUARD GROUP DIV APP ETF 921908844 245 2,501 SH   SOLE   2,068 0 433
VANGUARD INDEX FDS GROWTH ETF 922908736 437 3,256 SH   SOLE   2,895 0 361
VANGUARD INTL EQUITY INDEX F FTSE EUROPE ETF 922042874 883 18,159 SH   SOLE   12,179 0 5,980
VERIZON COMMUNICATIONS INC COM 92343V104 2,674 47,560 SH   SOLE   33,207 0 14,353
WALMART INC COM 931142103 2,170 23,300 SH   SOLE   16,933 0 6,367
WELLS FARGO CO NEW COM 949746101 2,015 43,738 SH   SOLE   31,374 0 12,364
WISDOMTREE TR INTRST RATE HDGE 97717W380 220 4,658 SH   SOLE   4,658 0 0
WISDOMTREE TR US SMALLCAP DIVD 97717W604 658 26,813 SH   SOLE   22,528 0 4,285
WISDOMTREE TR INTL SMCAP DIV 97717W760 1,898 31,468 SH   SOLE   22,901 0 8,567
WISDOMTREE TR US QTLY DIV GRT 97717X669 4,484 116,995 SH   SOLE   79,545 0 37,450
ZIMMER BIOMET HLDGS INC COM 98956P102 258 2,486 SH   SOLE   1,598 0 888