Latest Institutional Purchases of Alphabet Inc. (GOOG)
This list provides information on the latest institutional transactions involving Alphabet Inc. (GOOG) stock that were buys. The list includes the name of the institution, the number of shares exchanged, the range of values for the transaction, and the number of shares held by the institution after the purchase has occurred.
| Report Date | Institution (Fund) | Operation | Option | Shares change | Value Range | Shares Held | Trade History |
|---|---|---|---|---|---|---|---|
|
Jan 16, 2026
Q4 2025
|
Selective Wealth Management, Inc.
|
BUY
|
- |
70+ 3.53% |
$16.6K - $20.4K
|
2.06K
$587K
|
|
|
Jan 12, 2026
Q4 2025
|
Myecfo, LLC
La Jolla, CA |
BUY
|
- |
70+ 0.68% |
$16.6K - $20.4K
|
10.4K
$2.98M
|
|
|
Jan 20, 2026
Q4 2025
|
Integris Wealth Management, LLC
Monterey, CA |
BUY
|
- |
69+ 2.12% |
$16.4K - $20.1K
|
3.32K
$949K
|
|
|
Jan 07, 2026
Q4 2025
|
Capital Advantage, Inc.
|
BUY
|
- |
67+ 1.97% |
$15.9K - $19.5K
|
3.46K
$988K
|
|
|
Jan 07, 2026
Q4 2025
|
Cooper Financial Group
|
BUY
|
- |
65+ 0.23% |
$15.4K - $19K
|
28.7K
$8.19M
|
|
|
Jan 09, 2026
Q4 2025
|
Rvw Wealth, LLC
|
BUY
|
- |
64+ 0.85% |
$15.2K - $18.7K
|
7.62K
$2.18M
|
|
|
Jan 12, 2026
Q4 2025
|
Wealth Management Partners, LLC
|
BUY
|
- |
63+ 0.32% |
$15K - $18.4K
|
19.6K
$5.6M
|
|
|
Jan 12, 2026
Q4 2025
|
Define Financial, LLC
San Diego, CA |
BUY
|
- |
62+ 2.89% |
$14.7K - $18.1K
|
2.21K
$631K
|
|
|
Jan 08, 2026
Q4 2025
|
Bennett Selby Investments LP
|
BUY
|
- |
62+ 0.04% |
$14.7K - $18.1K
|
145K
$41.3M
|
|
|
Jan 23, 2026
Q4 2025
|
Mc Guire Investment Group, LLC
|
BUY
|
- |
60+ 2.91% |
$14.2K - $17.5K
|
2.13K
$607K
|
|
|
Jan 14, 2026
Q4 2025
|
Johnson Bixby & Associates, LLC
|
BUY
|
- |
59+ 1.9% |
$14K - $17.2K
|
3.17K
$905K
|
|
|
Jan 23, 2026
Q4 2025
|
G2 Capital Management, LLC
Columbus, OH |
BUY
|
- |
58+ 0.35% |
$13.8K - $16.9K
|
16.6K
$4.73M
|
|
|
Jan 14, 2026
Q4 2025
|
Wincap Financial LLC
Boston, MA |
BUY
|
- |
56+ 2.68% |
$13.3K - $16.3K
|
2.15K
$613K
|
|
|
Jan 08, 2026
Q4 2025
|
Wedmont Private Capital
|
BUY
|
- |
56+ 0.05% |
$13.3K - $16.3K
|
106K
$30.4M
|
|
|
Jan 13, 2026
Q4 2025
|
Mc Clarren Financial Advisors, Inc.
State College, PA |
BUY
|
- |
55+ 3.07% |
$13.1K - $16K
|
1.85K
$528K
|
|
|
Jan 13, 2026
Q4 2025
|
Emergent Wealth Advisors, LLC
Williamsville, NY |
BUY
|
- |
55+ 2.15% |
$13.1K - $16K
|
2.61K
$746K
|
|
|
Jan 06, 2026
Q4 2025
|
Wealth Care Investment Partners, LLC
|
BUY
|
- |
55+ 3.59% |
$13.1K - $16K
|
1.59K
$453K
|
|
|
Jan 23, 2026
Q4 2025
|
Eagle Bay Advisors LLC
New York, NY |
BUY
|
- |
54+ 0.6% |
$12.8K - $15.8K
|
8.99K
$2.57M
|
|
|
Jan 20, 2026
Q4 2025
|
Stonebridge Financial Group, LLC
Wormleysburg, PA |
BUY
|
- |
54+ 0.5% |
$12.8K - $15.8K
|
10.8K
$3.08M
|
|
|
Jan 12, 2026
Q4 2025
|
Wiser Wealth Management, Inc
|
BUY
|
- |
54+ 2.85% |
$12.8K - $15.8K
|
1.95K
$557K
|
|
|
Jan 21, 2026
Q4 2025
|
Heritage Oak Wealth Advisors LLC
Santa Rosa Beach, FL |
BUY
|
- |
53+ 5.75% |
$12.6K - $15.5K
|
975
$278K
|
|
|
Jan 13, 2026
Q4 2025
|
Mayflower Financial Advisors, LLC
|
BUY
|
- |
51+ 0.15% |
$12.1K - $14.9K
|
34.3K
$9.8M
|
|
|
Jan 12, 2026
Q4 2025
|
Horizon Financial Services, LLC
|
BUY
|
- |
51+ 11.59% |
$12.1K - $14.9K
|
491
$140K
|
|
|
Jan 08, 2026
Q4 2025
|
Lincoln Capital LLC
|
BUY
|
- |
51+ 0.41% |
$12.1K - $14.9K
|
12.5K
$3.56M
|
|
|
Jan 26, 2026
Q4 2025
|
West Wealth Group, LLC
|
BUY
|
- |
50+ 1.88% |
$11.9K - $14.6K
|
2.7K
$772K
|
|
|
Jan 26, 2026
Q4 2025
|
Discipline Wealth Solutions, LLC
Greenville, SC |
BUY
|
- |
48+ 1.52% |
$11.4K - $14K
|
3.2K
$914K
|
|
|
Jan 16, 2026
Q4 2025
|
Kavar Capital Partners Group, LLC
Leawood, KS |
BUY
|
- |
45+ 0.78% |
$10.7K - $13.1K
|
5.79K
$1.65M
|
|
|
Jan 15, 2026
Q4 2025
|
One Plus One Wealth Management, LLC
|
BUY
|
- |
44+ 1.59% |
$10.4K - $12.8K
|
2.8K
$801K
|
|
|
Jan 21, 2026
Q4 2025
|
Future Financial Wealth Managment LLC
|
BUY
|
- |
43+ 0.37% |
$10.2K - $12.5K
|
11.5K
$3.29M
|
|
|
Jan 20, 2026
Q4 2025
|
Toth Financial Advisory Corp
|
BUY
|
- |
42+ 0.79% |
$9.97K - $12.3K
|
5.37K
$1.53M
|
|
|
Jan 16, 2026
Q4 2025
|
First Community Trust Na
|
BUY
|
- |
42+ 0.33% |
$9.97K - $12.3K
|
12.7K
$3.64M
|
|
|
Jan 23, 2026
Q4 2025
|
Aspect Partners, LLC
Fairfax, VA |
BUY
|
- |
41+ 7.04% |
$9.74K - $12K
|
623
$178K
|
|
|
Jan 14, 2026
Q4 2025
|
Longview Financial Advisors LLC
San Rafael, CA |
BUY
|
- |
40New |
$9.5K - $11.7K
|
40
$11.4K
|
|
|
Jan 06, 2026
Q4 2025
|
Shanker Valleau Wealth Advisors, Inc.
|
BUY
|
- |
40+ 2.78% |
$9.5K - $11.7K
|
1.48K
$422K
|
|
|
Jan 02, 2026
Q4 2025
|
Boltwood Capital Management
|
BUY
|
- |
40+ 1.48% |
$9.5K - $11.7K
|
2.75K
$785K
|
|
|
Jan 07, 2026
Q4 2025
|
Sandbox Financial Partners, LLC
Bethesda, MD |
BUY
|
- |
38+ 0.37% |
$9.02K - $11.1K
|
10.4K
$2.97M
|
|
|
Jan 07, 2026
Q4 2025
|
American National Bank Of Texas
Richardson, TX |
BUY
|
- |
38+ 1.03% |
$9.02K - $11.1K
|
3.73K
$1.07M
|
|
|
Jan 16, 2026
Q4 2025
|
Aspire Capital Advisors LLC
Seattle, WA |
BUY
|
- |
35+ 2.22% |
$8.31K - $10.2K
|
1.61K
$460K
|
|
|
Jan 26, 2026
Q4 2025
|
Old Point Trust & Financial Services N A
|
BUY
|
- |
34+ 34.0% |
$8.07K - $9.92K
|
134
$38.3K
|
|
|
Jan 12, 2026
Q4 2025
|
Accelerate Investment Advisors LLC
Aliso Viejo, CA |
BUY
|
- |
34+ 1.09% |
$8.07K - $9.92K
|
3.17K
$904K
|
|
|
Jan 20, 2026
Q4 2025
|
Accel Wealth Management
|
BUY
|
- |
33+ 0.82% |
$7.84K - $9.63K
|
4.07K
$1.16M
|
|
|
Jan 13, 2026
Q4 2025
|
Avaii Wealth Management, LLC
Appleton, WI |
BUY
|
- |
32+ 2.28% |
$7.6K - $9.34K
|
1.44K
$410K
|
|
|
Jan 21, 2026
Q4 2025
|
Hrc Wealth Management, LLC
Moscow, ID |
BUY
|
- |
31+ 0.97% |
$7.36K - $9.04K
|
3.23K
$923K
|
|
|
Jan 09, 2026
Q4 2025
|
Chickasaw Capital Management LLC
|
BUY
|
- |
31+ 0.18% |
$7.36K - $9.04K
|
17K
$4.86M
|
|
|
Jan 16, 2026
Q4 2025
|
Bay Bridge Capital Group, LLC
Pleasanton, CA |
BUY
|
- |
30+ 3.41% |
$7.12K - $8.75K
|
911
$260K
|
|
|
Jan 09, 2026
Q4 2025
|
Friday Financial
Dubuque, IA |
BUY
|
- |
29+ 1.81% |
$6.89K - $8.46K
|
1.64K
$467K
|
|
|
Jan 16, 2026
Q4 2025
|
Melfa Wealth Management, LLC
Westborough, MA |
BUY
|
- |
27+ 1.41% |
$6.41K - $7.88K
|
1.94K
$554K
|
|
|
Jan 12, 2026
Q4 2025
|
National Wealth Management Group, LLC
Cincinnati, OH |
BUY
|
- |
27+ 0.89% |
$6.41K - $7.88K
|
3.06K
$875K
|
|
|
Jan 06, 2026
Q4 2025
|
Canal Capital Management, LLC
|
BUY
|
- |
26+ 0.31% |
$6.17K - $7.59K
|
8.34K
$2.38M
|
|
|
Jan 23, 2026
Q4 2025
|
Guidance Capital, Inc
Lousville, KY |
BUY
|
- |
25+ 0.45% |
$5.94K - $7.29K
|
5.55K
$1.58M
|
|