Valerie E Greer Bread Financial Holdings, Inc. (BFH) insider trading activity

Valerie E Greer is EVP, Chief Commercial Officer of BREAD FINANCIAL HOLDINGS, INC.. Currently has a direct ownership of 151,951 shares of BFH, which is worth approximately $9.41 Million. The most recent transaction as insider was on Dec 11, 2025, when has been sold 1,256 shares (Common Stock) at a price of $73.62 per share, resulting in proceeds of $92,466. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 152K

0.82% 3M change

10.93% 12M change

Total Value Held $9.41 Million

Valerie E Greer Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Dec 11 2025	SELL Payment of exercise price or tax liability	$92,466 $73.62 p/Share	1,256 Reduced 0.82%	151,951 Common Stock
Feb 18 2025	SELL Payment of exercise price or tax liability	$927,153 $62.1 p/Share	14,930 Reduced 8.88%	153,207 Common Stock
Feb 18 2025	BUY Grant, award, or other acquisition	-	31,163 Added 15.64%	168,137 Common Stock
Mar 25 2024	SELL Payment of exercise price or tax liability	$84,253 $35.61 p/Share	2,366 Reduced 1.7%	136,974 Common Stock
Feb 16 2024	SELL Payment of exercise price or tax liability	$306,262 $37.34 p/Share	8,202 Reduced 5.56%	139,340 Common Stock
Feb 16 2024	BUY Grant, award, or other acquisition	-	3,102 Added 2.06%	147,542 Common Stock
Feb 15 2024	SELL Payment of exercise price or tax liability	$35,259 $37.59 p/Share	938 Reduced 0.65%	144,440 Common Stock

Feb 15 2024	BUY Grant, award, or other acquisition	-	48,610 Added 25.06%	145,378 Common Stock
Jul 17 2023	SELL Payment of exercise price or tax liability	$118,769 $34.84 p/Share	3,409 Reduced 3.4%	96,768 Common Stock
Mar 24 2023	BUY Grant, award, or other acquisition	-	42,183 Added 29.63%	100,177 Common Stock
Feb 16 2023	SELL Payment of exercise price or tax liability	$99,762 $41.19 p/Share	2,422 Reduced 4.01%	57,994 Common Stock
Feb 15 2023	SELL Payment of exercise price or tax liability	$38,649 $41.16 p/Share	939 Reduced 1.53%	60,416 Common Stock
Aug 09 2022	BUY Open market or private purchase	$113,250 $37.75 p/Share	3,000 Added 4.66%	61,355 Common Stock
Jul 15 2022	SELL Payment of exercise price or tax liability	$131,592 $39.84 p/Share	3,303 Reduced 5.36%	58,355 Common Stock
Feb 16 2022	SELL Payment of exercise price or tax liability	$175,112 $72.48 p/Share	2,416 Reduced 3.77%	61,658 Common Stock
Feb 15 2022	BUY Grant, award, or other acquisition	-	16,712 Added 20.69%	64,074 Common Stock
Jul 15 2021	SELL Payment of exercise price or tax liability	$272,289 $101.11 p/Share	2,693 Reduced 6.11%	41,358 Common Stock
Feb 16 2021	BUY Grant, award, or other acquisition	-	23,755 Added 35.03%	44,051 Common Stock

VEG

Valerie E Greer

EVP, Chief Commercial Officer

Chadds Ford, PA

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