Institutional shares held 28.7 Million
1.34M calls
1.24M puts
Total value of holdings $138B
$6.45B calls
$5.95B puts
Market Cap $191B
39,706,200 Shares Out.
Institutional ownership 72.38%
# of Institutions 2,228


Latest Institutional Activity in BKNG

Top Purchases

Q3 2025
Jpmorgan Chase & CO Shares Held: 1.16M ($5.58B)
Q3 2025
Rakuten Investment Management, Inc. Shares Held: 86.7K ($417M)
Q3 2025
Victory Capital Management Inc Shares Held: 216K ($1.04B)
Q3 2025
Agf Management LTD Shares Held: 49.3K ($237M)
Q3 2025
Axa Investment Managers S.A. Shares Held: 30.9K ($148M)

Top Sells

Q3 2025
Vestor Capital, LLC Shares Held: 16 ($76.9K)
Q3 2025
Ubs Asset Management Americas Inc Shares Held: 272K ($1.31B)
Q3 2025
Capital World Investors Shares Held: 792K ($3.8B)
Q3 2025
Morgan Stanley Shares Held: 687K ($3.3B)
Q3 2025
Dodge & Cox Shares Held: 675K ($3.24B)

About BKNG

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.


Insider Transactions at BKNG

Insider Transaction List

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Date Insider Transaction Ownership Type Shares Traded Value / Price
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Last 12 Months Summary

Buy / Acquisition
22.4K Shares
From 15 Insiders
Grant, award, or other acquisition 22.4K shares
Sell / Disposition
26.4K Shares
From 13 Insiders
Open market or private sale 8.69K shares
Payment of exercise price or tax liability 16.7K shares
Bona fide gift 1.04K shares

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