Institutional shares held 2.3 Million
0 calls
0 puts
Total value of holdings $4.65M
$0 calls
$0 puts
Market Cap $59.3M
29,364,700 Shares Out.
Institutional ownership 7.84%
# of Institutions 5


Latest Institutional Activity in BTTR

Top Purchases

Q1 2025
Nbt Bank N A Shares Held: 114 ($230)
Q3 2024
Future Financial Wealth Managment LLC Shares Held: 12 ($24.2)
Q4 2023
Cantor Fitzgerald, L. P. Shares Held: 95K ($192K)
Q4 2023
Two Sigma Securities, LLC Shares Held: 109K ($219K)
Q4 2023
Geode Capital Management, LLC Shares Held: 193K ($389K)

Top Sells

Q4 2023
Perkins Capital Management Inc Shares Held: 35.8K ($72.4K)
Q4 2023
Vanguard Group Inc Shares Held: 262K ($529K)
Q4 2023
Jane Street Group, LLC Shares Held: 27.4K ($55.3K)
Q4 2023
Perritt Capital Management Inc Shares Held: 25K ($50.5K)
Q4 2023
Millennium Management LLC Shares Held: 52.8K ($107K)

About BTTR

Better Choice Company Inc. operates as an animal health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, chews, and grooming products. The company provides its products for dogs, cats, and pet parents under the Halo and TruDog brand names. Better Choice Company Inc. primarily sells its products through its online portals, as well as through online retailers and pet specialty stores. It has operations in the United States, Canada, China, and Asia. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 11, 2019. Better Choice Company Inc. was founded in 1986 and is based in Tampa, Florida.


Insider Transactions at BTTR

Insider Transaction List

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Date Insider Transaction Ownership Type Shares Traded Value / Price
View All Transactions

Last 12 Months Summary

Buy / Acquisition
10K Shares
From 2 Insiders
Grant, award, or other acquisition 5K shares
Open market or private purchase 5K shares
Sell / Disposition
635 Shares
From 1 Insiders
Open market or private sale 635 shares

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P - Open market or private purchase×
S - Open market or private sale×
V - Transaction voluntarily reported earlier than required×
A - Grant, award, or other acquisition×
D - Sale (or disposition) back to the issuer×
F - Payment of exercise price or tax liability×
I - Discretionary transaction×
M - Exercise of conversion of derivative security×
C - Conversion of derivative security×
E - Expiration of short derivative position×
H - Expiration (or cancellation) of long derivative position with value received×
O - Exercise of out-of-the-money derivative securities×
X - Exercise of in-the-money or at-the-money derivatives securities×
G - Bona fide gift×
L - Small Acquisition×
W - Acquisition or disposition by will or laws×
Z - Deposit into or withdrawal from voting trust×
J - Other acquisition or disposition×
K - Transaction in equity swap or similar instrument×
U - Disposition due to a tender of shares in a change of control transaction×
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