Jane Prior is Chief Marketing Officer of Vita Coco Company, Inc.. Currently has a direct ownership of 130,751 shares of COCO, which is worth approximately $4.75 Million. The most recent transaction as insider was on Dec 11, 2024, when has been sold 2,474 shares (Common Stock) at a price of $37.02 per share, resulting in proceeds of $91,587. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 131K
0.82% 3M change
7.27% 12M change
Total Value Held $4.75 Million

Jane Prior Transaction History

Date Transaction Value Shares Traded Shares Held Form
Dec 11 2024
SELL
Open market or private sale
$91,587 $37.02 p/Share
2,474 Reduced 1.86%
130,751 Common Stock
Dec 11 2024
BUY
Exercise of conversion of derivative security
$25,185 $10.18 p/Share
2,474 Added 1.82%
133,225 Common Stock
Dec 04 2024
SELL
Open market or private sale
$134,751 $37.04 p/Share
3,638 Reduced 2.71%
130,751 Common Stock
Dec 04 2024
BUY
Exercise of conversion of derivative security
$37,034 $10.18 p/Share
3,638 Added 2.64%
134,389 Common Stock
Dec 03 2024
SELL
Sale (or disposition) back to the issuer
$37,926 $35.02 p/Share
1,083 Reduced 0.82%
130,751 Common Stock
Nov 21 2024
SELL
Open market or private sale
$143,894 $37.01 p/Share
3,888 Reduced 2.86%
131,834 Common Stock
Nov 21 2024
BUY
Exercise of conversion of derivative security
$39,579 $10.18 p/Share
3,888 Added 2.78%
135,722 Common Stock
Nov 04 2024
SELL
Open market or private sale
$350,000 $35.0 p/Share
10,000 Reduced 7.05%
131,834 Common Stock
Nov 04 2024
BUY
Exercise of conversion of derivative security
$101,800 $10.18 p/Share
10,000 Added 6.59%
141,834 Common Stock
Nov 01 2024
SELL
Open market or private sale
$321,100 $32.11 p/Share
10,000 Reduced 7.05%
131,834 Common Stock
Nov 01 2024
BUY
Exercise of conversion of derivative security
$101,800 $10.18 p/Share
10,000 Added 6.59%
141,834 Common Stock
Jun 18 2024
SELL
Open market or private sale
$10,920 $30.0 p/Share
364 Reduced 0.28%
131,834 Common Stock
Jun 18 2024
BUY
Exercise of conversion of derivative security
$3,705 $10.18 p/Share
364 Added 0.27%
132,198 Common Stock
Jun 17 2024
SELL
Open market or private sale
$201,298 $30.04 p/Share
6,701 Reduced 4.84%
131,834 Common Stock
Jun 17 2024
BUY
Exercise of conversion of derivative security
$68,216 $10.18 p/Share
6,701 Added 4.61%
138,535 Common Stock
Jun 14 2024
SELL
Open market or private sale
$88,226 $30.06 p/Share
2,935 Reduced 2.18%
131,834 Common Stock
Jun 14 2024
BUY
Exercise of conversion of derivative security
$29,878 $10.18 p/Share
2,935 Added 2.13%
134,769 Common Stock
Mar 14 2024
SELL
Open market or private sale
$15,139 $25.19 p/Share
601 Reduced 0.45%
131,834 Common Stock
Mar 04 2024
BUY
Grant, award, or other acquisition
-
10,542 Added 7.37%
132,435 Common Stock
Nov 29 2023
SELL
Open market or private sale
$34,752 $28.84 p/Share
1,205 Reduced 0.98%
121,893 Common Stock
Nov 02 2023
SELL
Open market or private sale
$210,210 $30.03 p/Share
7,000 Reduced 5.38%
123,098 Common Stock
Nov 02 2023
BUY
Exercise of conversion of derivative security
$71,260 $10.18 p/Share
7,000 Added 5.11%
130,098 Common Stock
Sep 19 2023
SELL
Open market or private sale
$940,226 $27.06 p/Share
34,746 Reduced 22.01%
123,098 Common Stock
Sep 19 2023
BUY
Exercise of conversion of derivative security
$353,714 $10.18 p/Share
34,746 Added 18.04%
157,844 Common Stock
Sep 15 2023
SELL
Open market or private sale
$1,066,408 $27.23 p/Share
39,163 Reduced 24.14%
123,098 Common Stock
JP

Jane Prior

Chief Marketing Officer
New York, NY

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