The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
3M CO COM 88579Y101 352 1,602 SH   SOLE   965 0 637
ABBVIE INC COM 00287Y109 2,336 24,679 SH   SOLE   18,136 0 6,543
AIR PRODS & CHEMS INC COM 009158106 2,137 13,437 SH   SOLE   9,900 0 3,537
ALPS ETF TR SECTR DIV DOGS 00162Q858 13,457 308,218 SH   SOLE   240,725 0 67,493
AMAZON COM INC COM 023135106 549 379 SH   SOLE   55 0 324
AMERICAN FINL GROUP INC OHIO COM 025932104 1,201 10,698 SH   SOLE   0 0 10,698
AMERIPRISE FINL INC COM 03076C106 1,941 13,122 SH   SOLE   10,036 0 3,086
ANTHEM INC COM 036752103 203 922 SH   SOLE   774 0 148
APPLE INC COM 037833100 650 3,873 SH   SOLE   2,375 0 1,498
AT&T INC COM 00206R102 2,079 58,319 SH   SOLE   42,338 0 15,981
BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 359 1,798 SH   SOLE   1,498 0 300
BLACKROCK INC COM 09247X101 2,862 5,284 SH   SOLE   3,906 0 1,378
BRISTOL MYERS SQUIBB CO COM 110122108 1,138 17,994 SH   SOLE   8,850 0 9,144
CHEMED CORP NEW COM 16359R103 227 833 SH   SOLE   0 0 833
CHEVRON CORP NEW COM 166764100 2,961 25,967 SH   SOLE   19,293 0 6,674
CIGNA CORPORATION COM 125509109 328 1,955 SH   SOLE   1,955 0 0
CINCINNATI FINL CORP COM 172062101 831 11,194 SH   SOLE   10,761 0 433
CISCO SYS INC COM 17275R102 333 7,768 SH   SOLE   1,529 0 6,239
CLAYMORE EXCHANGE TRD FD TR GUG BULL2018 E 18383M530 8,897 421,042 SH   SOLE   372,458 0 48,584
CLAYMORE EXCHANGE TRD FD TR GUG BULL2019 E 18383M522 7,838 373,596 SH   SOLE   319,256 0 54,340
CLAYMORE EXCHANGE TRD FD TR GUG BULL2020 E 18383M514 313 14,877 SH   SOLE   0 0 14,877
COLGATE PALMOLIVE CO COM 194162103 242 3,381 SH   SOLE   3,381 0 0
COSTAR GROUP INC COM 22160N109 252 695 SH   SOLE   0 0 695
CROWN CASTLE INTL CORP NEW COM 22822V101 2,582 23,555 SH   SOLE   17,303 0 6,252
DBX ETF TR XTRACK MSCI JAPN 233051507 10,288 242,820 SH   SOLE   194,414 0 48,406
DELTA AIR LINES INC DEL COM NEW 247361702 2,330 42,509 SH   SOLE   31,009 0 11,500
DIREXION SHS ETF TR DLY SMCAP BULL3X 25459W847 458 6,800 SH   SOLE   6,800 0 0
DIREXION SHS ETF TR DRX S&P500BULL 25459W862 289 7,000 SH   SOLE   7,000 0 0
DIREXION SHS ETF TR NAS100 EQL WGT 25459Y207 366 8,325 SH   SOLE   8,325 0 0
ECOLAB INC COM 278865100 229 1,672 SH   SOLE   0 0 1,672
EMERSON ELEC CO COM 291011104 4,411 64,581 SH   SOLE   33,334 0 31,247
EXXON MOBIL CORP COM 30231G102 388 5,201 SH   SOLE   2,894 0 2,307
FASTENAL CO COM 311900104 215 3,944 SH   SOLE   0 0 3,944
FIFTH THIRD BANCORP COM 316773100 351 11,055 SH   SOLE   7,229 0 3,826
FIRST TR EXCHANGE TRADED FD NASD TECH DIV 33738R118 2,581 72,123 SH   SOLE   54,465 0 17,658
FISERV INC COM 337738108 291 4,082 SH   SOLE   0 0 4,082
FORD MTR CO DEL COM PAR $0.01 345370860 2,071 186,942 SH   SOLE   136,696 0 50,246
GENERAL ELECTRIC CO COM 369604103 298 22,093 SH   SOLE   13,109 0 8,984
GRAND CANYON ED INC COM 38526M106 299 2,848 SH   SOLE   0 0 2,848
HUMANA INC COM 444859102 269 999 SH   SOLE   999 0 0
INTEL CORP COM 458140100 2,850 54,719 SH   SOLE   43,359 0 11,360
INTERNATIONAL BUSINESS MACHS COM 459200101 2,192 14,287 SH   SOLE   10,655 0 3,632
ISHARES INC MSCI EURZONE ETF 464286608 4,860 112,102 SH   SOLE   108,397 0 3,705
ISHARES TR CORE S&P500 ETF 464287200 537 2,023 SH   SOLE   989 0 1,034
ISHARES TR EAFE SML CP ETF 464288273 1,829 28,061 SH   SOLE   19,520 0 8,541
J JILL INC COM 46620W102 194 44,000 SH   SOLE   44,000 0 0
JOHNSON & JOHNSON COM 478160104 2,218 17,309 SH   SOLE   13,675 0 3,634
JP MORGAN EXCHANGE TRADED FD DIV RTN EM EQT 46641Q308 15,682 258,681 SH   SOLE   207,525 0 51,156
JPMORGAN CHASE & CO COM 46625H100 2,479 22,547 SH   SOLE   17,426 0 5,121
KROGER CO COM 501044101 370 15,452 SH   SOLE   15,052 0 400
LAS VEGAS SANDS CORP COM 517834107 291 4,050 SH   SOLE   4,050 0 0
LILLY ELI & CO COM 532457108 284 3,671 SH   SOLE   332 0 3,339
MARATHON PETE CORP COM 56585A102 2,763 37,788 SH   SOLE   28,053 0 9,735
MERCK & CO INC COM 58933Y105 1,957 35,925 SH   SOLE   25,972 0 9,953
MICROSOFT CORP COM 594918104 3,670 40,209 SH   SOLE   26,745 0 13,464
MONDELEZ INTL INC CL A 609207105 1,595 38,223 SH   SOLE   30,401 0 7,822
MONSANTO CO NEW COM 61166W101 206 1,769 SH   SOLE   1,381 0 388
NATIONAL INSTRS CORP COM 636518102 287 5,676 SH   SOLE   0 0 5,676
PEPSICO INC COM 713448108 373 3,421 SH   SOLE   2,881 0 540
PFIZER INC COM 717081103 2,592 73,039 SH   SOLE   52,858 0 20,181
PIMCO ETF TR ACTIVE BD ETF 72201R775 516 4,951 SH   SOLE   4,647 0 304
PNC FINL SVCS GROUP INC COM 693475105 325 2,152 SH   SOLE   1,497 0 655
POWERSHARES ETF TR II ASIA PAC EX-JP 73936T854 530 9,276 SH   SOLE   8,747 0 529
POWERSHARES ETF TR II EM MRK LOW VOL 73937B662 1,910 72,451 SH   SOLE   67,101 0 5,350
POWERSHARES ETF TR II FDM HG YLD RAFI 73936T557 1,508 81,455 SH   SOLE   44,995 0 36,460
POWERSHARES ETF TR II INTL DEV LOWVL 73937B688 304 9,162 SH   SOLE   8,058 0 1,104
POWERSHARES QQQ TRUST UNIT SER 1 73935A104 419 2,615 SH   SOLE   2,530 0 85
PROCTER AND GAMBLE CO COM 742718109 23,252 293,286 SH   SOLE   124,075 0 169,211
PROTO LABS INC COM 743713109 289 2,458 SH   SOLE   20 0 2,438
PRUDENTIAL FINL INC COM 744320102 1,872 18,077 SH   SOLE   13,926 0 4,151
QUALCOMM INC COM 747525103 2,041 36,833 SH   SOLE   26,366 0 10,467
REGAL BELOIT CORP COM 758750103 348 4,750 SH   SOLE   0 0 4,750
ROCKWELL AUTOMATION INC COM 773903109 279 1,600 SH   SOLE   0 0 1,600
ROCKWELL COLLINS INC COM 774341101 216 1,600 SH   SOLE   0 0 1,600
ROLLINS INC COM 775711104 223 4,368 SH   SOLE   0 0 4,368
RYDEX ETF TRUST GUG S&P500 EQ WT 78355W106 35,571 357,566 SH   SOLE   283,008 0 74,558
RYDEX ETF TRUST GUG S&P500 PU GR 78355W403 38,941 354,722 SH   SOLE   265,229 0 89,493
RYDEX ETF TRUST GUG S&P500 PU VA 78355W304 286 4,425 SH   SOLE   4,425 0 0
SALESFORCE COM INC COM 79466L302 220 1,888 SH   SOLE   0 0 1,888
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 957 33,350 SH   SOLE   29,081 0 4,269
SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 9,380 278,268 SH   SOLE   264,331 0 13,937
SCHWAB STRATEGIC TR SCHWB FDT INT LG 808524755 8,093 269,940 SH   SOLE   212,688 0 57,252
SCHWAB STRATEGIC TR US AGGREGATE B 808524839 529 10,372 SH   SOLE   9,309 0 1,063
SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 5,432 85,153 SH   SOLE   66,221 0 18,932
SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 8,744 178,340 SH   SOLE   140,167 0 38,173
SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 18,311 255,353 SH   SOLE   244,337 0 11,016
SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 4,034 63,958 SH   SOLE   50,349 0 13,609
SCHWAB STRATEGIC TR US REIT ETF 808524847 365 9,535 SH   SOLE   8,450 0 1,085
SCHWAB STRATEGIC TR US SML CAP ETF 808524607 263 3,800 SH   SOLE   3,587 0 213
SPDR INDEX SHS FDS ASIA PACIF ETF 78463X301 1,750 16,413 SH   SOLE   15,248 0 1,165
SPDR INDEX SHS FDS MSCI ACWI EXUS 78463X848 15,720 404,627 SH   SOLE   278,788 0 125,839
SPDR INDEX SHS FDS STOXX EUR 50 ETF 78463X103 1,442 41,633 SH   SOLE   34,102 0 7,531
SPDR S&P 500 ETF TR TR UNIT 78462F103 305 1,158 SH   SOLE   496 0 662
SPDR SER TR NUVEEN BLMBRG SR 78468R739 966 20,206 SH   SOLE   19,805 0 401
SPDR SERIES TRUST BLMBRG BRC CNVRT 78464A359 1,683 32,569 SH   SOLE   17,581 0 14,988
SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 6,555 28,183 SH   SOLE   22,521 0 5,662
SPDR SERIES TRUST S&P 600 SMCP VAL 78464A300 10,232 82,860 SH   SOLE   66,090 0 16,770
SPDR SERIES TRUST S&P DIVID ETF 78464A763 509 5,579 SH   SOLE   5,271 0 308
STARBUCKS CORP COM 855244109 445 7,685 SH   SOLE   4,164 0 3,521
UBS AG LONDON BRH ETRACS MTH2XRE 90269A302 183 12,000 SH   SOLE   0 0 12,000
US BANCORP DEL COM NEW 902973304 4,992 98,856 SH   SOLE   27,052 0 71,804
VANGUARD GROUP DIV APP ETF 921908844 293 2,899 SH   SOLE   2,495 0 404
VANGUARD INDEX FDS GROWTH ETF 922908736 593 4,180 SH   SOLE   3,759 0 421
VANGUARD INTL EQUITY INDEX F FTSE EUROPE ETF 922042874 31,860 547,892 SH   SOLE   420,239 0 127,653
VERIZON COMMUNICATIONS INC COM 92343V104 2,194 45,878 SH   SOLE   33,356 0 12,522
WALMART INC COM 931142103 2,038 22,902 SH   SOLE   16,888 0 6,014
WELLS FARGO CO NEW COM 949746101 2,236 42,660 SH   SOLE   31,579 0 11,081
WISDOMTREE TR INTL SMCAP DIV 97717W760 3,000 39,250 SH   SOLE   30,764 0 8,486
WISDOMTREE TR US QTLY DIV GRT 97717X669 2,443 60,528 SH   SOLE   40,337 0 20,191
WISDOMTREE TR US SMALLCAP DIVD 97717W604 737 26,893 SH   SOLE   23,107 0 3,786
ZIMMER BIOMET HLDGS INC COM 98956P102 271 2,486 SH   SOLE   1,598 0 888