Larry Madden Viant Technology Inc. (DSP) insider trading activity

Larry Madden is Chief Financial Officer of Viant Technology Inc.. Currently has a direct ownership of 528,350 shares of DSP, which is worth approximately $6.09 Million. The most recent transaction as insider was on Oct 28, 2024, when has been sold 1,498 shares (Class A Common Stock) at a price of $11.57 per share, resulting in proceeds of $17,331. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 528K

6.29% 3M change

1.12% 12M change

Total Value Held $6.09 Million

LARRY MADDEN Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Oct 28 2024	SELL Open market or private sale	$17,331 $11.57 p/Share	1,498 Reduced 0.28%	528,350 Class A Common Stock
Oct 11 2024	SELL Open market or private sale	$31,084 $11.23 p/Share	2,768 Reduced 0.52%	529,848 Class A Common Stock
Oct 10 2024	SELL Open market or private sale	$12,044 $11.06 p/Share	1,089 Reduced 0.2%	532,616 Class A Common Stock
Oct 09 2024	SELL Open market or private sale	$21,854 $11.19 p/Share	1,953 Reduced 0.36%	533,705 Class A Common Stock
Sep 24 2024	SELL Open market or private sale	$30,952 $11.15 p/Share	2,776 Reduced 0.52%	535,658 Class A Common Stock
Sep 23 2024	SELL Open market or private sale	$34,078 $11.05 p/Share	3,084 Reduced 0.57%	538,434 Class A Common Stock
Sep 20 2024	SELL Open market or private sale	$12,298 $11.02 p/Share	1,116 Reduced 0.21%	541,518 Class A Common Stock
Sep 10 2024	SELL Payment of exercise price or tax liability	$141,030 $10.07 p/Share	14,005 Reduced 2.52%	542,634 Class A Common Stock
Aug 26 2024	SELL Open market or private sale	$36,284 $11.12 p/Share	3,263 Reduced 0.58%	556,639 Class A Common Stock
Aug 23 2024	SELL Open market or private sale	$43,356 $11.16 p/Share	3,885 Reduced 0.69%	559,902 Class A Common Stock
Jun 10 2024	SELL Payment of exercise price or tax liability	$129,303 $9.23 p/Share	14,009 Reduced 2.42%	563,787 Class A Common Stock
Mar 15 2024	BUY Grant, award, or other acquisition	-	121,490 Added 17.37%	577,796 Class A Common Stock
Mar 10 2024	SELL Payment of exercise price or tax liability	$620,249 $10.13 p/Share	61,229 Reduced 11.83%	456,306 Class A Common Stock
Dec 10 2023	SELL Payment of exercise price or tax liability	$123,843 $7.38 p/Share	16,781 Reduced 3.14%	517,535 Class A Common Stock
Sep 10 2023	SELL Payment of exercise price or tax liability	$111,445 $6.64 p/Share	16,784 Reduced 3.05%	534,316 Class A Common Stock
Jun 10 2023	SELL Payment of exercise price or tax liability	$71,164 $4.24 p/Share	16,784 Reduced 2.96%	551,100 Class A Common Stock
Mar 10 2023	SELL Payment of exercise price or tax liability	$159,859 $4.13 p/Share	38,707 Reduced 6.38%	567,884 Class A Common Stock
Mar 07 2023	BUY Grant, award, or other acquisition	-	112,613 Added 15.66%	606,591 Class A Common Stock
Dec 10 2022	SELL Payment of exercise price or tax liability	$56,897 $3.39 p/Share	16,784 Reduced 3.29%	493,978 Class A Common Stock
Sep 10 2022	SELL Payment of exercise price or tax liability	$81,570 $4.86 p/Share	16,784 Reduced 3.18%	510,762 Class A Common Stock
Jun 10 2022	SELL Payment of exercise price or tax liability	$103,389 $6.16 p/Share	16,784 Reduced 3.08%	527,546 Class A Common Stock
Mar 15 2022	BUY Grant, award, or other acquisition	-	166,667 Added 23.44%	544,330 Class A Common Stock
Mar 14 2022	SELL Open market or private sale	$131,498 $6.08 p/Share	21,628 Reduced 5.42%	377,663 Class A Common Stock
Dec 10 2021	SELL Payment of exercise price or tax liability	$157,937 $9.41 p/Share	16,784 Reduced 4.03%	399,291 Class A Common Stock
Sep 13 2021	SELL Open market or private sale	$230,234 $12.51 p/Share	18,404 Reduced 4.24%	416,075 Class A Common Stock

Larry Madden

Chief Financial Officer

Irvine, CA

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