Institutional shares held 108 Million
1.51M calls
1.98M puts
Total value of holdings $3.06B
$42.6M calls
$56M puts
Market Cap $4.2B
146,162,000 Shares Out.
Institutional ownership 73.97%
# of Institutions 467


Latest Institutional Activity in HOG

Top Purchases

Q4 2024
Pacer Advisors, Inc. Shares Held: 5.47M ($157M)
Q4 2024
Sg Americas Securities, LLC Shares Held: 26.5K ($763K)
Q4 2024
Twelve Points Wealth Management LLC Shares Held: 51.7K ($1.49M)
Q4 2024
Wedge Capital Management L L P Shares Held: 64.4K ($1.85M)
Q4 2024
Matrix Trust CO Shares Held: 5.69K ($163K)

Top Sells

Q4 2024
Nisa Investment Advisors, LLC Shares Held: 74.7K ($2.15M)
Q4 2024
180 Wealth Advisors, LLC Shares Held: 6.97K ($200K)
Q4 2024
Spire Wealth Management Shares Held: 170 ($4.88K)
Q4 2024
Armstrong Advisory Group, Inc Shares Held: 1.23K ($35.3K)
Q4 2024
Bank Of New Hampshire Shares Held: 212 ($6.09K)

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.


Insider Transactions at HOG

Insider Transaction List

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Date Insider Transaction Ownership Type Shares Traded Value / Price
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Last 12 Months Summary

Buy / Acquisition
135K Shares
From 14 Insiders
Exercise of conversion of derivative security 134K shares
Grant, award, or other acquisition 1.62K shares
Sell / Disposition
72.3K Shares
From 10 Insiders
Open market or private sale 4.28K shares
Payment of exercise price or tax liability 40.7K shares
Bona fide gift 27.3K shares

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