Harley Davidson, Inc. HOG
We take great care to ensure that the data presented and summarized in this overview for HARLEY-DAVIDSON, INC. is accurate and up-to-date, based on a comprehensive analysis of 13F filing forms for institutional ownership and form 4 filings for insider transactions. Please note that this data may differ from other sources and should not be relied upon as the sole basis for investment decisions.
Top Institutions Holding HOG
View all-
Vanguard Group Inc Valley Forge, PA13MShares$320 Million0.01% of portfolio
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Black Rock Inc. New York, NY10.9MShares$270 Million0.01% of portfolio
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Beutel, Goodman & CO Ltd. Toronto, A66.87MShares$170 Million1.15% of portfolio
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Donald Smith & Co., Inc. New York, NY6.8MShares$168 Million3.89% of portfolio
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Dimensional Fund Advisors LP Austin, TX6.6MShares$163 Million0.04% of portfolio
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H Partners Management, LLC New York, NY5.75MShares$142 Million83.27% of portfolio
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Lsv Asset Management Chicago, IL5.12MShares$126 Million0.32% of portfolio
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Boston Partners Boston, MA4.02MShares$99.4 Million0.12% of portfolio
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American Century Companies Inc Kansas City, MO3.95MShares$97.5 Million0.06% of portfolio
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State Street Corp Boston, MA3.83MShares$94.6 Million0.0% of portfolio
Latest Institutional Activity in HOG
Top Purchases
Top Sells
About HOG
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Insider Transactions at HOG
Insider Transaction List
View all| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
|
Nov 20
2025
|
Luke Christopher Mansfield Chief Commercial Officer |
SELL
Open market or private sale
|
Direct |
11,500
-48.82%
|
$264,500
$23.21 P/Share
|
|
Nov 07
2025
|
Charles Do Sr. Vice President, HDFSI |
SELL
Open market or private sale
|
Direct |
4,136
-95.76%
|
$103,400
$25.51 P/Share
|
|
Oct 31
2025
|
Charles Do Sr. Vice President, HDFSI |
SELL
Payment of exercise price or tax liability
|
Direct |
1,483
-25.56%
|
$38,558
$26.65 P/Share
|
|
Oct 31
2025
|
Charles Do Sr. Vice President, HDFSI |
BUY
Exercise of conversion of derivative security
|
Direct |
4,655
+44.52%
|
-
|
|
Sep 24
2025
|
Daniel J Nova Director |
BUY
Grant, award, or other acquisition
|
Direct |
2,863
+50.0%
|
-
|
|
Aug 05
2025
|
Rafeh Masood Director |
BUY
Open market or private purchase
|
Direct |
2,068
+30.53%
|
$49,632
$24.06 P/Share
|
|
May 16
2025
|
Maryrose Sylvester Director |
BUY
Exercise of conversion of derivative security
|
Direct |
4,188
+16.07%
|
-
|
|
May 16
2025
|
Allan C. Golston Director |
BUY
Exercise of conversion of derivative security
|
Direct |
2,095
+32.75%
|
-
|
|
May 16
2025
|
Jr James D Farley Director |
BUY
Exercise of conversion of derivative security
|
Direct |
4,188
+15.6%
|
-
|
|
May 16
2025
|
Troy Alstead Director |
BUY
Exercise of conversion of derivative security
|
Direct |
4,188
+10.62%
|
-
|
|
May 14
2025
|
Norman Thomas Linebarger Director |
BUY
Grant, award, or other acquisition
|
Direct |
4,415
+13.19%
|
-
|
|
May 14
2025
|
Lori Ann Flees Director |
BUY
Grant, award, or other acquisition
|
Direct |
2,208
+23.45%
|
-
|
|
Feb 13
2025
|
Luke Christopher Mansfield Chief Commercial Officer |
SELL
Open market or private sale
|
Direct |
3,400
-12.61%
|
$85,000
$25.96 P/Share
|
|
Feb 09
2025
|
Jochen Zeitz President and CEO |
SELL
Payment of exercise price or tax liability
|
Direct |
19,438
-2.88%
|
$505,388
$26.82 P/Share
|
|
Feb 09
2025
|
Jochen Zeitz President and CEO |
BUY
Exercise of conversion of derivative security
|
Direct |
45,309
+6.29%
|
-
|
|
Feb 09
2025
|
Jonathan R Root CFO and President, Commercial |
SELL
Payment of exercise price or tax liability
|
Direct |
732
-1.66%
|
$19,032
$26.82 P/Share
|
|
Feb 09
2025
|
Jonathan R Root CFO and President, Commercial |
BUY
Exercise of conversion of derivative security
|
Direct |
2,494
+5.34%
|
-
|
|
Feb 09
2025
|
Tori Termaat Chief Human Resources Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
1,034
-3.99%
|
$26,884
$26.82 P/Share
|
|
Feb 09
2025
|
Tori Termaat Chief Human Resources Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
2,198
+7.82%
|
-
|
|
Feb 09
2025
|
Jagdish Krishnan Chief Digital Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
1,193
-2.13%
|
$31,018
$26.82 P/Share
|
Last 12 Months Summary
| Open market or private purchase | 2.07K shares |
|---|---|
| Grant, award, or other acquisition | 39.3K shares |
| Exercise of conversion of derivative security | 165K shares |
| Payment of exercise price or tax liability | 69.3K shares |
|---|---|
| Open market or private sale | 19K shares |