Institutional shares held 107 Million
1.51M calls
1.98M puts
Total value of holdings $3.28B
$46.3M calls
$60.9M puts
Market Cap $4.49B
146,162,000 Shares Out.
Institutional ownership 73.06%
# of Institutions 471


Latest Institutional Activity in HOG

Top Purchases

Q3 2024
Pacer Advisors, Inc. Shares Held: 4.18M ($128M)
Q3 2024
Boston Partners Shares Held: 7.38M ($227M)
Q3 2024
Arrowstreet Capital, Limited Partnership Shares Held: 1.14M ($35.1M)
Q3 2024
American Century Companies Inc Shares Held: 3.06M ($94M)
Q3 2024
Qube Research & Technologies LTD Shares Held: 627K ($19.3M)

Top Sells

Q3 2024
Citadel Advisors LLC Shares Held: 793K ($24.4M)
Q3 2024
Jupiter Asset Management LTD Shares Held: 2.39M ($73.4M)
Q3 2024
D. E. Shaw & Co., Inc. Shares Held: 295K ($9.06M)
Q3 2024
Millennium Management LLC Shares Held: 655K ($20.1M)
Q3 2024
Lazard Asset Management LLC Shares Held: 42.2K ($1.29M)

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.


Insider Transactions at HOG

Insider Transaction List

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Date Insider Transaction Ownership Type Shares Traded Value / Price
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Last 12 Months Summary

Buy / Acquisition
141K Shares
From 14 Insiders
Exercise of conversion of derivative security 139K shares
Grant, award, or other acquisition 1.62K shares
Sell / Disposition
73.9K Shares
From 10 Insiders
Open market or private sale 4.28K shares
Payment of exercise price or tax liability 42.3K shares
Bona fide gift 27.3K shares

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