Jeffrey B Coyne Media Alpha, Inc. (MAX) insider trading activity

Jeffrey B Coyne is GENERAL COUNSEL AND SECRETARY of MediaAlpha, Inc.. Currently has a direct ownership of 253,609 shares of MAX, which is worth approximately $2.75 Million. The most recent transaction as insider was on Nov 15, 2024, when has been sold 11,303 shares (Class A Common Stock) at a price of $12.37 per share, resulting in proceeds of $139,818. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 254K

1.12% 3M change

66.34% 12M change

Total Value Held $2.75 Million

JEFFREY B COYNE Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Nov 15 2024	SELL Payment of exercise price or tax liability	$139,818 $12.37 p/Share	11,303 Reduced 4.27%	253,609 Class A Common Stock
Nov 15 2024	BUY Exercise of conversion of derivative security	-	8,418 Added 3.09%	263,962 Class A Common Stock
Aug 15 2024	SELL Payment of exercise price or tax liability	$179,355 $16.97 p/Share	10,569 Reduced 3.96%	256,494 Class A Common Stock
Aug 15 2024	BUY Exercise of conversion of derivative security	-	8,419 Added 3.06%	266,317 Class A Common Stock
May 15 2024	SELL Payment of exercise price or tax liability	$151,141 $18.99 p/Share	7,959 Reduced 2.99%	258,644 Class A Common Stock
May 15 2024	BUY Exercise of conversion of derivative security	-	8,419 Added 3.07%	265,933 Class A Common Stock
Mar 15 2024	BUY Grant, award, or other acquisition	-	103,350 Added 28.59%	258,184 Class A Common Stock
Feb 15 2024	SELL Payment of exercise price or tax liability	$92,443 $15.29 p/Share	6,046 Reduced 3.76%	154,834 Class A Common Stock
Feb 15 2024	BUY Exercise of conversion of derivative security	-	8,418 Added 4.99%	160,111 Class A Common Stock
Nov 15 2023	SELL Payment of exercise price or tax liability	$52,388 $9.56 p/Share	5,480 Reduced 3.47%	152,462 Class A Common Stock
Nov 15 2023	BUY Exercise of conversion of derivative security	-	8,419 Added 5.08%	157,292 Class A Common Stock
Aug 15 2023	SELL Payment of exercise price or tax liability	$48,059 $8.77 p/Share	5,480 Reduced 3.54%	149,523 Class A Common Stock
Aug 15 2023	BUY Exercise of conversion of derivative security	-	8,419 Added 5.32%	149,700 Class A Common Stock
May 15 2023	SELL Payment of exercise price or tax liability	$14,400 $5.61 p/Share	2,567 Reduced 1.72%	146,584 Class A Common Stock
May 15 2023	SELL Payment of exercise price or tax liability	$16,341 $5.61 p/Share	2,913 Reduced 1.92%	149,151 Class A Common Stock
May 15 2023	BUY Exercise of conversion of derivative security	-	8,418 Added 5.34%	149,328 Class A Common Stock
Mar 15 2023	BUY Grant, award, or other acquisition	-	118,750 Added 45.26%	143,646 Class A Common Stock
Feb 15 2023	SELL Payment of exercise price or tax liability	$48,685 $14.37 p/Share	3,388 Reduced 11.98%	24,896 Class A Common Stock
Feb 15 2023	BUY Exercise of conversion of derivative security	-	8,420 Added 25.12%	25,104 Class A Common Stock
Nov 15 2022	SELL Payment of exercise price or tax liability	$41,685 $14.31 p/Share	2,913 Reduced 12.79%	19,864 Class A Common Stock
Nov 15 2022	BUY Exercise of conversion of derivative security	-	8,418 Added 29.58%	20,041 Class A Common Stock
Aug 15 2022	SELL Payment of exercise price or tax liability	$30,935 $8.99 p/Share	3,441 Reduced 19.33%	14,359 Class A Common Stock
Aug 15 2022	BUY Exercise of conversion of derivative security	-	9,947 Added 39.77%	15,064 Class A Common Stock
May 15 2022	SELL Payment of exercise price or tax liability	$42,890 $10.33 p/Share	4,152 Reduced 34.59%	7,853 Class A Common Stock
May 15 2022	BUY Exercise of conversion of derivative security	-	12,005 Added 54.27%	10,116 Class A Common Stock

Also insider at

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JBC

Jeffrey B Coyne

GENERAL COUNSEL AND SECRETARY

Los Angeles, CA

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