Institutional shares held 177 Million
3.02M calls
3.77M puts
Total value of holdings $148B
$2.53B calls
$3.15B puts
Market Cap $169B
202,000,000 Shares Out.
Institutional ownership 87.75%
# of Institutions 2,602


Latest Institutional Activity in NOW

Top Purchases

Q3 2025
Jpmorgan Chase & CO Shares Held: 7.9M ($6.6B)
Q3 2025
Lombard Odier Asset Management (Europe) LTD Shares Held: 629K ($525M)
Q3 2025
Axa Investment Managers S.A. Shares Held: 461K ($385M)
Q3 2025
Victory Capital Management Inc Shares Held: 1.03M ($864M)
Q3 2025
Vanguard Group Inc Shares Held: 20.2M ($16.9B)

Top Sells

Q3 2025
Bank Of America Corp Shares Held: 2.04M ($1.71B)
Q3 2025
Price T Rowe Associates Inc Shares Held: 6.88M ($5.75B)
Q3 2025
Invesco Ltd. Shares Held: 1.31M ($1.1B)
Q3 2025
Massachusetts Financial Services CO Shares Held: 339K ($283M)
Q3 2025
Capital International Investors Shares Held: 2.1M ($1.75B)

About NOW

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.


Insider Transactions at NOW

Insider Transaction List

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Date Insider Transaction Ownership Type Shares Traded Value / Price
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Last 12 Months Summary

Buy / Acquisition
146K Shares
From 17 Insiders
Exercise of conversion of derivative security 143K shares
Grant, award, or other acquisition 2.55K shares
Sell / Disposition
138K Shares
From 26 Insiders
Payment of exercise price or tax liability 66.8K shares
Open market or private sale 67.9K shares
Bona fide gift 3.52K shares

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