Institutional shares held 176 Million
3.41M calls
3.99M puts
Total value of holdings $169B
$3.26B calls
$3.81B puts
Market Cap $193B
202,000,000 Shares Out.
Institutional ownership 87.37%
# of Institutions 2,451


Latest Institutional Activity in NOW

Top Purchases

Q1 2025
Oversea Chinese Banking Corp LTD Shares Held: 933K ($891M)
Q1 2025
Truist Financial Corp Shares Held: 115K ($110M)
Q1 2025
Sarasin & Partners LLP Shares Held: 74.8K ($71.5M)
Q1 2025
Manning & Napier Advisors LLC Shares Held: 198K ($189M)
Q1 2025
Principal Financial Group Inc Shares Held: 323K ($308M)

Top Sells

Q1 2025
Gamma Investing LLC Shares Held: 3.38K ($3.23M)
Q1 2025
Massachusetts Financial Services CO Shares Held: 971K ($928M)
Q1 2025
Cohen Investment Advisors LLC Shares Held: 4.53K ($4.33M)
Q1 2025
Axxcess Wealth Management, LLC Shares Held: 750 ($716K)
Q1 2025
Brown Advisory Inc Shares Held: 1.28M ($1.22B)

About NOW

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.


Insider Transactions at NOW

Insider Transaction List

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Date Insider Transaction Ownership Type Shares Traded Value / Price
View All Transactions

Last 12 Months Summary

Buy / Acquisition
151K Shares
From 21 Insiders
Exercise of conversion of derivative security 146K shares
Grant, award, or other acquisition 4.28K shares
Sell / Disposition
172K Shares
From 27 Insiders
Payment of exercise price or tax liability 61.5K shares
Open market or private sale 107K shares
Bona fide gift 3.92K shares

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P - Open market or private purchase×
S - Open market or private sale×
V - Transaction voluntarily reported earlier than required×
A - Grant, award, or other acquisition×
D - Sale (or disposition) back to the issuer×
F - Payment of exercise price or tax liability×
I - Discretionary transaction×
M - Exercise of conversion of derivative security×
C - Conversion of derivative security×
E - Expiration of short derivative position×
H - Expiration (or cancellation) of long derivative position with value received×
O - Exercise of out-of-the-money derivative securities×
X - Exercise of in-the-money or at-the-money derivatives securities×
G - Bona fide gift×
L - Small Acquisition×
W - Acquisition or disposition by will or laws×
Z - Deposit into or withdrawal from voting trust×
J - Other acquisition or disposition×
K - Transaction in equity swap or similar instrument×
U - Disposition due to a tender of shares in a change of control transaction×
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