Latest Institutional Transactions on Service Now, Inc. (NOW)
This table provides information on the latest institutional transactions involving Service Now, Inc. (NOW) stock. The table includes the name of the institution, the type of operation (buy or sell), whether options were involved, the number of shares exchanged, the range of values for the transaction, and the number of shares held by the institution after the transaction has occurred.
| Report Date | Institution (Fund) | Operation | Option | Shares change | Value Range | Shares Held | Trade History |
|---|---|---|---|---|---|---|---|
|
Oct 29, 2025
Q3 2025
|
Fiduciary Family Office, LLC
Boca Raton, FL |
BUY
|
- |
263+ 43.83% |
$224K - $275K
|
863
$721K
|
|
|
Oct 29, 2025
Q3 2025
|
Custom Index Systems, LLC
New York, NY |
BUY
|
- |
65+ 11.8% |
$55.3K - $67.9K
|
616
$515K
|
|
|
Oct 29, 2025
Q3 2025
|
Oak Ridge Investments LLC
|
BUY
|
- |
223+ 1.87% |
$190K - $233K
|
12.1K
$10.1M
|
|
|
Oct 29, 2025
Q3 2025
|
Massachusetts Financial Services CO
Boston, MA |
SELL
|
- |
-420K- 55.39% |
$358M - $439M
|
339K
$283M
|
|
|
Oct 29, 2025
Q3 2025
|
Amalgamated Bank
New York, NY |
BUY
|
- |
767+ 1.63% |
$653K - $801K
|
47.9K
$40M
|
|
|
Oct 29, 2025
Q3 2025
|
Sanibel Captiva Trust Company, Inc.
Sanibel, FL |
SELL
|
- |
-149- 1.38% |
$127K - $156K
|
10.6K
$8.87M
|
|
|
Oct 29, 2025
Q3 2025
|
Formidable Asset Management, LLC
Cincinnati, OH |
BUY
|
- |
569New |
$484K - $594K
|
569
$476K
|
|
|
Oct 29, 2025
Q3 2025
|
Jcic Asset Management Inc.
Toronto, A6 |
BUY
|
- |
5+ 35.71% |
$4.25K - $5.22K
|
19
$15.9K
|
|
|
Oct 29, 2025
Q3 2025
|
Xcel Wealth Management, LLC
|
BUY
|
- |
9+ 0.2% |
$7.66K - $9.4K
|
4.53K
$3.79M
|
|
|
Oct 29, 2025
Q3 2025
|
North Crest Asset Manangement, LLC
|
BUY
|
- |
260+ 15.82% |
$221K - $272K
|
1.9K
$1.59M
|
|
|
Oct 29, 2025
Q3 2025
|
Wealth Enhancement Advisory Services, LLC
|
BUY
|
- |
3.07K+ 4.13% |
$2.61M - $3.2M
|
77.3K
$64.6M
|
|
|
Oct 29, 2025
Q3 2025
|
Hhm Wealth Advisors, LLC
Chattanooga, TN |
SELL
|
- |
-6- 27.27% |
$5.11K - $6.27K
|
16
$13.4K
|
|
|
Oct 29, 2025
Q3 2025
|
Allstate Corp
Northbrook, IL |
BUY
|
- |
7.22K+ 1698.82% |
$6.14M - $7.54M
|
7.65K
$6.39M
|
|
|
Oct 29, 2025
Q3 2025
|
Dudley Capital Management, LLC
Middleburg, VA |
BUY
|
- |
52+ 5.68% |
$44.2K - $54.3K
|
968
$809K
|
|
|
Oct 29, 2025
Q3 2025
|
Signature Wealth Management Group
|
BUY
|
- |
35+ 1.79% |
$29.8K - $36.6K
|
1.99K
$1.66M
|
|
|
Oct 29, 2025
Q3 2025
|
Game Plan Financial Advisors, LLC
|
SELL
|
- |
-150- 4.54% |
$128K - $157K
|
3.15K
$2.64M
|
|
|
Oct 29, 2025
Q3 2025
|
Verdence Capital Advisors LLC
Hunt Valley, MD |
BUY
|
- |
23+ 1.38% |
$19.6K - $24K
|
1.7K
$1.42M
|
|
|
Oct 29, 2025
Q3 2025
|
Wpg Advisers, LLC
Baltimore, MD |
BUY
|
- |
6+ 6.59% |
$5.11K - $6.27K
|
97
$81.1K
|
|
|
Oct 29, 2025
Q3 2025
|
Arkadios Wealth Advisors
|
BUY
|
- |
618+ 10.01% |
$526K - $646K
|
6.79K
$5.68M
|
|
|
Oct 29, 2025
Q3 2025
|
Turtle Creek Wealth Advisors, LLC
Dallas, TX |
BUY
|
- |
194+ 11.1% |
$165K - $203K
|
1.94K
$1.62M
|
|
|
Oct 29, 2025
Q3 2025
|
Slow Capital, Inc.
|
BUY
|
- |
404+ 3.53% |
$344K - $422K
|
11.8K
$9.89M
|
|
|
Oct 29, 2025
Q3 2025
|
Parsons Capital Management Inc
|
BUY
|
- |
88+ 6.49% |
$74.9K - $91.9K
|
1.44K
$1.21M
|
|
|
Oct 29, 2025
Q3 2025
|
Horizon Bancorp Inc /In/
Michigan City, IN |
BUY
|
- |
123+ 54.91% |
$105K - $128K
|
347
$290K
|
|
|
Oct 29, 2025
Q3 2025
|
Caldwell Sutter Capital, Inc.
Sausalito, CA |
SELL
|
- |
-1- 3.85% |
$851 - $1.04K
|
25
$20.9K
|
|
|
Oct 29, 2025
Q3 2025
|
Dynamic Wealth Strategies, LLC
Granite Bay, CA |
BUY
|
- |
97+ 23.21% |
$82.5K - $101K
|
515
$430K
|
|
|
Oct 29, 2025
Q3 2025
|
Root Financial Partners, LLC
Solana Beach, CA |
BUY
|
- |
204New |
$174K - $213K
|
204
$171K
|
|
|
Oct 29, 2025
Q3 2025
|
Qtr Family Wealth, LLC
Lake Mary, FL |
SELL
|
- |
-14- 4.75% |
$11.9K - $14.6K
|
281
$235K
|
|
|
Oct 29, 2025
Q3 2025
|
Jackson Thornton Asset Management, LLC
|
BUY
|
- |
69+ 28.51% |
$58.7K - $72.1K
|
311
$260K
|
|
|
Oct 29, 2025
Q3 2025
|
Americana Partners, LLC
Houston, TX |
BUY
|
- |
2.03K+ 16.62% |
$1.73M - $2.12M
|
14.3K
$11.9M
|
|
|
Oct 29, 2025
Q3 2025
|
Inscription Capital, LLC
Houston, TX |
BUY
|
- |
964+ 318.15% |
$820K - $1.01M
|
1.27K
$1.06M
|
|
|
Oct 29, 2025
Q3 2025
|
Cascade Investment Group, Inc.
Colorado Springs, CO |
BUY
|
- |
17+ 4.11% |
$14.5K - $17.8K
|
431
$360K
|
|
|
Oct 29, 2025
Q3 2025
|
Dynasty Wealth Management, LLC
St. Petersburg, FL |
BUY
|
- |
327+ 22.08% |
$278K - $342K
|
1.81K
$1.51M
|
|
|
Oct 29, 2025
Q3 2025
|
Mc Adam, LLC
|
BUY
|
- |
39+ 11.44% |
$33.2K - $40.7K
|
380
$318K
|
|
|
Oct 29, 2025
Q3 2025
|
Middleton & CO Inc
|
BUY
|
- |
249+ 1.27% |
$212K - $260K
|
19.8K
$16.5M
|
|
|
Oct 29, 2025
Q3 2025
|
Sage Mountain Advisors LLC
|
BUY
|
- |
33+ 2.28% |
$28.1K - $34.5K
|
1.48K
$1.24M
|
|
|
Oct 29, 2025
Q3 2025
|
Grey Fox Wealth Advisors, LLC
Rockland, DE |
BUY
|
- |
12New |
$10.2K - $12.5K
|
12
$10K
|
|
|
Oct 29, 2025
Q3 2025
|
Boomfish Wealth Group, LLC
Alpharetta, GA |
BUY
|
- |
171+ 5.49% |
$145K - $179K
|
3.29K
$2.75M
|
|
|
Oct 29, 2025
Q3 2025
|
Forvis Wealth Advisors, LLC
|
SELL
|
- |
-48- 15.43% |
$40.8K - $50.1K
|
263
$220K
|
|
|
Oct 29, 2025
Q3 2025
|
Waldron Private Wealth LLC
|
BUY
|
- |
51+ 1.42% |
$43.4K - $53.3K
|
3.65K
$3.05M
|
|
|
Oct 29, 2025
Q3 2025
|
Chicago Partners Investment Group LLC
|
BUY
|
- |
704+ 79.73% |
$599K - $735K
|
1.59K
$1.33M
|
|
|
Oct 29, 2025
Q3 2025
|
Cboe Vest Financial, LLC
Mclean, VA |
BUY
|
- |
700+ 23.55% |
$596K - $731K
|
3.67K
$3.07M
|
|
|
Oct 29, 2025
Q3 2025
|
Canopy Partners, LLC
Terrace Park, OH |
BUY
|
- |
240+ 11.43% |
$204K - $251K
|
2.34K
$1.96M
|
|
|
Oct 29, 2025
Q3 2025
|
Impact Investors, Inc
San Francisco, CA |
SELL
|
- |
-52- 3.34% |
$44.2K - $54.3K
|
1.5K
$1.26M
|
|
|
Oct 29, 2025
Q3 2025
|
Huntleigh Advisors, Inc.
St. Louis, MO |
BUY
|
- |
2+ 0.23% |
$1.7K - $2.09K
|
879
$735K
|
|
|
Oct 28, 2025
Q3 2025
|
Country Trust Bank
|
BUY
|
- |
6.32K+ 17.08% |
$5.38M - $6.6M
|
43.3K
$36.2M
|
|
|
Oct 28, 2025
Q3 2025
|
Rakuten Securities, Inc.
Tokyo, M0 |
SELL
|
- |
-33- 5.66% |
$28.1K - $34.5K
|
550
$460K
|
|
|
Oct 28, 2025
Q3 2025
|
Fjarde Ap Fonden
|
BUY
|
- |
7.1K+ 18.09% |
$6.04M - $7.42M
|
46.4K
$38.7M
|
|
|
Oct 28, 2025
Q3 2025
|
Generali Powszechne Towarzystwo Emerytalne
Warsaw, R9 |
BUY
|
- |
10.3K+ 39.42% |
$8.72M - $10.7M
|
36.3K
$30.3M
|
|
|
Oct 28, 2025
Q3 2025
|
Wright Investors Service Inc
|
SELL
|
- |
-55- 4.92% |
$46.8K - $57.5K
|
1.06K
$888K
|
|
|
Oct 28, 2025
Q3 2025
|
Inlight Wealth Management, LLC
Atlanta, GA |
SELL
|
- |
-8- 38.1% |
$6.81K - $8.36K
|
13
$10.9K
|
|