Latest Institutional Transactions on Service Now, Inc. (NOW)
This table provides information on the latest institutional transactions involving Service Now, Inc. (NOW) stock. The table includes the name of the institution, the type of operation (buy or sell), whether options were involved, the number of shares exchanged, the range of values for the transaction, and the number of shares held by the institution after the transaction has occurred.
| Report Date | Institution (Fund) | Operation | Option | Shares change | Value Range | Shares Held | Trade History |
|---|---|---|---|---|---|---|---|
|
Oct 20, 2025
Q3 2025
|
Simplify Asset Management Inc.
New York, NY |
BUY
|
- |
804New |
$684K - $840K
|
804
$672K
|
|
|
Oct 20, 2025
Q3 2025
|
Fcf Advisors LLC
|
SELL
|
- |
-7.72K- 48.57% |
$6.57M - $8.07M
|
8.18K
$6.83M
|
|
|
Oct 20, 2025
Q3 2025
|
Lvw Advisors, LLC
|
BUY
|
- |
37+ 6.18% |
$31.5K - $38.7K
|
636
$532K
|
|
|
Oct 20, 2025
Q3 2025
|
Great Diamond Partners, LLC
|
SELL
|
- |
-25- 6.14% |
$21.3K - $26.1K
|
382
$319K
|
|
|
Oct 20, 2025
Q3 2025
|
Albion Financial Group
|
BUY
|
- |
15+ 78.95% |
$12.8K - $15.7K
|
34
$28.4K
|
|
|
Oct 20, 2025
Q3 2025
|
Meridian Financial Partners LLC
|
SELL
|
- |
-151- 20.13% |
$128K - $158K
|
599
$501K
|
|
|
Oct 20, 2025
Q3 2025
|
Calamos Advisors LLC
|
SELL
|
- |
-16.3K- 12.78% |
$13.9M - $17.1M
|
112K
$93.2M
|
|
|
Oct 20, 2025
Q3 2025
|
Calamos Wealth Management LLC
|
SELL
|
- |
-826- 5.93% |
$703K - $863K
|
13.1K
$10.9M
|
|
|
Oct 20, 2025
Q3 2025
|
Smith, Salley & Associates
|
BUY
|
- |
929+ 34.91% |
$790K - $971K
|
3.59K
$3M
|
|
|
Oct 20, 2025
Q3 2025
|
Ascent Group, LLC
|
BUY
|
- |
1.57K+ 98.19% |
$1.34M - $1.64M
|
3.18K
$2.65M
|
|
|
Oct 20, 2025
Q3 2025
|
Mfa Wealth Advisors, LLC
Pittsburgh, PA |
BUY
|
- |
22+ 2.72% |
$18.7K - $23K
|
830
$694K
|
|
|
Oct 20, 2025
Q3 2025
|
Continuum Advisory, LLC
Eagle, ID |
SELL
|
- |
-971- 77.25% |
$826K - $1.01M
|
286
$239K
|
|
|
Oct 20, 2025
Q3 2025
|
Baron Wealth Management LLC
Troy, MI |
SELL
|
- |
-207- 21.7% |
$176K - $216K
|
747
$624K
|
|
|
Oct 20, 2025
Q3 2025
|
Lewis Asset Management, LLC
Lafayette, CA |
SELL
|
- |
-18- 2.24% |
$15.3K - $18.8K
|
785
$656K
|
|
|
Oct 20, 2025
Q3 2025
|
Sivia Capital Partners, LLC
Mill Valley, CA |
SELL
|
- |
-117- 13.98% |
$99.6K - $122K
|
720
$602K
|
|
|
Oct 20, 2025
Q3 2025
|
Waypoint Wealth Counsel
Atlanta, GA |
SELL
|
- |
-19- 6.81% |
$16.2K - $19.8K
|
260
$217K
|
|
|
Oct 20, 2025
Q3 2025
|
Weaver Capital Management LLC
Suwanee, GA |
BUY
|
- |
148+ 8.23% |
$126K - $155K
|
1.95K
$1.63M
|
|
|
Oct 20, 2025
Q3 2025
|
First American Bank
Dundee, IL |
SELL
|
- |
-43- 0.8% |
$36.6K - $44.9K
|
5.35K
$4.47M
|
|
|
Oct 20, 2025
Q3 2025
|
Generate Investment Management LTD
Auckland, Q2 |
SELL
|
- |
-2.39K- 17.91% |
$2.03M - $2.49M
|
10.9K
$9.14M
|
|
|
Oct 20, 2025
Q3 2025
|
Forefront Wealth Partners, LLC
Austin, TX |
SELL
|
- |
-65- 7.22% |
$55.3K - $67.9K
|
835
$698K
|
|
|
Oct 20, 2025
Q3 2025
|
Moody Lynn & Lieberson, LLC
|
SELL
|
- |
-2.95K- 8.93% |
$2.51M - $3.09M
|
30.1K
$25.2M
|
|
|
Oct 20, 2025
Q3 2025
|
Pinnacle Wealth Management Advisory Group, LLC
|
BUY
|
- |
5+ 0.67% |
$4.25K - $5.22K
|
748
$625K
|
|
|
Oct 20, 2025
Q3 2025
|
Los Angeles Capital Management LLC
|
SELL
|
- |
-83.1K- 49.93% |
$70.7M - $86.8M
|
83.3K
$69.6M
|
|
|
Oct 20, 2025
Q3 2025
|
Merit Financial Group, LLC
|
SELL
|
- |
-240- 3.83% |
$204K - $251K
|
6.03K
$5.04M
|
|
|
Oct 20, 2025
Q3 2025
|
3 Chopt Investment Partners, LLC
Richmond, VA |
BUY
|
- |
23+ 9.58% |
$19.6K - $24K
|
263
$220K
|
|
|
Oct 20, 2025
Q3 2025
|
Quest 10 Wealth Builders, Inc.
Fuquay Varina, VA |
SELL
|
- |
-7- 33.33% |
$5.96K - $7.31K
|
14
$11.7K
|
|
|
Oct 20, 2025
Q3 2025
|
Iam Advisory, LLC
|
SELL
|
- |
-40- 3.95% |
$34K - $41.8K
|
972
$812K
|
|
|
Oct 20, 2025
Q3 2025
|
Miracle Mile Advisors, LLC
|
SELL
|
- |
-18- 0.32% |
$15.3K - $18.8K
|
5.63K
$4.7M
|
|
|
Oct 20, 2025
Q3 2025
|
High Mark Wealth Management LLC
|
SELL
|
- |
-4- 30.77% |
$3.4K - $4.18K
|
9
$7.52K
|
|
|
Oct 20, 2025
Q3 2025
|
Delta Investment Management, LLC
|
BUY
|
- |
67+ 5.87% |
$57K - $70K
|
1.21K
$1.01M
|
|
|
Oct 20, 2025
Q3 2025
|
Allspring Global Investments Holdings, LLC
|
BUY
|
- |
939+ 0.36% |
$799K - $981K
|
264K
$221M
|
|
|
Oct 20, 2025
Q3 2025
|
Security National Bank
|
BUY
|
- |
1.12K+ 18.38% |
$952K - $1.17M
|
7.21K
$6.02M
|
|
|
Oct 20, 2025
Q3 2025
|
Masso Torrence Wealth Management Inc.
|
BUY
|
- |
24+ 10.96% |
$20.4K - $25.1K
|
243
$203K
|
|
|
Oct 20, 2025
Q3 2025
|
Motive Wealth Advisors
|
BUY
|
- |
5+ 2.18% |
$4.25K - $5.22K
|
234
$196K
|
|
|
Oct 20, 2025
Q3 2025
|
Accurate Wealth Management, LLC
|
BUY
|
- |
95+ 21.54% |
$80.8K - $99.2K
|
536
$448K
|
|
|
Oct 20, 2025
Q3 2025
|
Balance Wealth, LLC
Delaware, OH |
BUY
|
- |
321New |
$273K - $335K
|
321
$268K
|
|
|
Oct 20, 2025
Q3 2025
|
E&G Advisors, LP
|
BUY
|
- |
308New |
$262K - $322K
|
308
$257K
|
|
|
Oct 20, 2025
Q3 2025
|
Optimum Investment Advisors
|
BUY
|
- |
100+ 40.0% |
$85.1K - $104K
|
350
$293K
|
|
|
Oct 20, 2025
Q3 2025
|
Rb Capital Management, LLC
|
SELL
|
- |
-14- 1.08% |
$11.9K - $14.6K
|
1.29K
$1.07M
|
|
|
Oct 20, 2025
Q3 2025
|
Financial Consulate, Inc
|
BUY
|
- |
611New |
$520K - $638K
|
611
$511K
|
|
|
Oct 20, 2025
Q3 2025
|
Dupont Capital Management Corp
|
SELL
|
- |
-1.25K- 13.41% |
$1.06M - $1.31M
|
8.07K
$6.75M
|
|
|
Oct 20, 2025
Q3 2025
|
West Branch Capital LLC
|
SELL
|
- |
-12- 3.99% |
$10.2K - $12.5K
|
289
$242K
|
|
|
Oct 20, 2025
Q3 2025
|
Salomon & Ludwin, LLC
|
BUY
|
- |
93New |
$79.1K - $97.2K
|
93
$77.7K
|
|
|
Oct 20, 2025
Q3 2025
|
Mather Group, Llc.
Chicago, IL |
SELL
|
- |
-38- 1.14% |
$32.3K - $39.7K
|
3.29K
$2.75M
|
|
|
Oct 20, 2025
Q3 2025
|
Romano Brothers And Company
Evanston, IL |
SELL
|
- |
-26- 1.07% |
$22.1K - $27.2K
|
2.4K
$2.01M
|
|
|
Oct 20, 2025
Q3 2025
|
Daner Wealth Management, LLC
Alpharetta, GA |
BUY
|
- |
232New |
$197K - $242K
|
232
$194K
|
|
|
Oct 17, 2025
Q3 2025
|
Shaker Investments LLC
|
SELL
|
- |
-2.91K- 77.64% |
$2.48M - $3.04M
|
838
$700K
|
|
|
Oct 17, 2025
Q3 2025
|
Mayflower Financial Advisors, LLC
|
BUY
|
- |
40+ 2.72% |
$34K - $41.8K
|
1.51K
$1.26M
|
|
|
Oct 17, 2025
Q3 2025
|
Perigon Wealth Management, LLC
San Francisco, CA |
BUY
|
- |
803+ 13.66% |
$683K - $839K
|
6.68K
$5.59M
|
|
|
Oct 17, 2025
Q3 2025
|
Fsm Wealth Advisors, LLC
Cleveland, OH |
BUY
|
- |
86+ 27.65% |
$73.2K - $89.8K
|
397
$332K
|
|