Latest Institutional Transactions on Service Now, Inc. (NOW)
This table provides information on the latest institutional transactions involving Service Now, Inc. (NOW) stock. The table includes the name of the institution, the type of operation (buy or sell), whether options were involved, the number of shares exchanged, the range of values for the transaction, and the number of shares held by the institution after the transaction has occurred.
| Report Date | Institution (Fund) | Operation | Option | Shares change | Value Range | Shares Held | Trade History |
|---|---|---|---|---|---|---|---|
|
Oct 20, 2025
Q3 2025
|
Financial Consulate, Inc
|
BUY
|
- |
611New |
$520K - $638K
|
611
$511K
|
|
|
Oct 20, 2025
Q3 2025
|
Dupont Capital Management Corp
|
SELL
|
- |
-1.25K- 13.41% |
$1.06M - $1.31M
|
8.07K
$6.75M
|
|
|
Oct 20, 2025
Q3 2025
|
West Branch Capital LLC
|
SELL
|
- |
-12- 3.99% |
$10.2K - $12.5K
|
289
$242K
|
|
|
Oct 20, 2025
Q3 2025
|
Salomon & Ludwin, LLC
|
BUY
|
- |
93New |
$79.1K - $97.2K
|
93
$77.7K
|
|
|
Oct 20, 2025
Q3 2025
|
Mather Group, Llc.
Chicago, IL |
SELL
|
- |
-38- 1.14% |
$32.3K - $39.7K
|
3.29K
$2.75M
|
|
|
Oct 20, 2025
Q3 2025
|
Romano Brothers And Company
Evanston, IL |
SELL
|
- |
-26- 1.07% |
$22.1K - $27.2K
|
2.4K
$2.01M
|
|
|
Oct 20, 2025
Q3 2025
|
Daner Wealth Management, LLC
Alpharetta, GA |
BUY
|
- |
232New |
$197K - $242K
|
232
$194K
|
|
|
Oct 17, 2025
Q3 2025
|
E. Ohman J:Or Asset Management Ab
Stockholm, V7 |
BUY
|
- |
44.6K+ 513.56% |
$38M - $46.6M
|
53.3K
$44.6M
|
|
|
Oct 17, 2025
Q3 2025
|
Shaker Investments LLC
|
SELL
|
- |
-2.91K- 77.64% |
$2.48M - $3.04M
|
838
$700K
|
|
|
Oct 17, 2025
Q3 2025
|
Mayflower Financial Advisors, LLC
|
BUY
|
- |
40+ 2.72% |
$34K - $41.8K
|
1.51K
$1.26M
|
|
|
Oct 17, 2025
Q3 2025
|
Perigon Wealth Management, LLC
San Francisco, CA |
BUY
|
- |
803+ 13.66% |
$683K - $839K
|
6.68K
$5.59M
|
|
|
Oct 17, 2025
Q3 2025
|
Fsm Wealth Advisors, LLC
Cleveland, OH |
BUY
|
- |
86+ 27.65% |
$73.2K - $89.8K
|
397
$332K
|
|
|
Oct 17, 2025
Q3 2025
|
Sowell Financial Services LLC
North Little Rock, AR |
SELL
|
- |
-301- 18.41% |
$256K - $314K
|
1.33K
$1.11M
|
|
|
Oct 17, 2025
Q3 2025
|
Sapient Capital LLC
Indianapolis, IN |
SELL
|
- |
-9- 0.76% |
$7.66K - $9.4K
|
1.18K
$985K
|
|
|
Oct 17, 2025
Q3 2025
|
Sunburst Financial Group, LLC
|
BUY
|
- |
172+ 73.5% |
$146K - $180K
|
406
$339K
|
|
|
Oct 17, 2025
Q3 2025
|
Valley National Advisers Inc
|
BUY
|
- |
52+ 6.25% |
$44.2K - $54.3K
|
884
$739K
|
|
|
Oct 17, 2025
Q3 2025
|
Everpar Advisors LLC
Tulsa, OK |
BUY
|
- |
16+ 4.97% |
$13.6K - $16.7K
|
338
$282K
|
|
|
Oct 17, 2025
Q3 2025
|
Archford Capital Strategies, LLC
|
BUY
|
- |
15+ 4.26% |
$12.8K - $15.7K
|
367
$307K
|
|
|
Oct 17, 2025
Q3 2025
|
Regatta Capital Group, LLC
El Segundo, CA |
BUY
|
- |
12+ 1.93% |
$10.2K - $12.5K
|
633
$529K
|
|
|
Oct 17, 2025
Q3 2025
|
Institute For Wealth Management, Llc.
|
BUY
|
- |
117+ 3.76% |
$99.6K - $122K
|
3.23K
$2.7M
|
|
|
Oct 17, 2025
Q3 2025
|
Warren Street Wealth Advisors, LLC
|
SELL
|
- |
-25- 7.76% |
$21.3K - $26.1K
|
297
$248K
|
|
|
Oct 17, 2025
Q3 2025
|
Three Seasons Wealth, LLC
Salt Lake City, UT |
BUY
|
- |
258+ 22.95% |
$220K - $270K
|
1.38K
$1.16M
|
|
|
Oct 17, 2025
Q3 2025
|
Ullmann Wealth Partners Group, LLC
|
BUY
|
- |
26+ 13.0% |
$22.1K - $27.2K
|
226
$189K
|
|
|
Oct 17, 2025
Q3 2025
|
Flc Capital Advisors
|
BUY
|
- |
1+ 0.21% |
$851 - $1.04K
|
477
$399K
|
|
|
Oct 17, 2025
Q3 2025
|
Ethic Inc.
New York, NY |
SELL
|
- |
-88- 0.35% |
$74.9K - $91.9K
|
25.4K
$21.2M
|
|
|
Oct 17, 2025
Q3 2025
|
Mattson Financial Services, LLC
Kentwood, MI |
BUY
|
- |
177+ 7.23% |
$151K - $185K
|
2.62K
$2.19M
|
|
|
Oct 17, 2025
Q3 2025
|
Nixon Peabody Trust CO
Boston, MA |
BUY
|
- |
16+ 0.22% |
$13.6K - $16.7K
|
7.16K
$5.98M
|
|
|
Oct 17, 2025
Q3 2025
|
Boston Trust Walden Corp
|
SELL
|
- |
-16- 2.05% |
$13.6K - $16.7K
|
763
$638K
|
|
|
Oct 17, 2025
Q3 2025
|
Fort Washington Investment Advisors Inc
|
BUY
|
- |
2K+ 54.92% |
$1.7M - $2.09M
|
5.65K
$4.72M
|
|
|
Oct 17, 2025
Q3 2025
|
Oak Harvest Investment Services
|
BUY
|
- |
32+ 3.0% |
$27.2K - $33.4K
|
1.1K
$919K
|
|
|
Oct 17, 2025
Q3 2025
|
Austin Private Wealth, LLC
|
SELL
|
- |
-34- 5.44% |
$28.9K - $35.5K
|
591
$494K
|
|
|
Oct 17, 2025
Q3 2025
|
Fortitude Family Office, LLC
Scottsdale, AZ |
BUY
|
- |
1+ 1.06% |
$851 - $1.04K
|
95
$79.4K
|
|
|
Oct 17, 2025
Q3 2025
|
Pure Financial Advisors, LLC
|
BUY
|
- |
201+ 20.24% |
$171K - $210K
|
1.19K
$998K
|
|
|
Oct 16, 2025
Q3 2025
|
Sheets Smith Wealth Management
|
SELL
|
- |
-1K- 17.88% |
$852K - $1.05M
|
4.6K
$3.84M
|
|
|
Oct 16, 2025
Q3 2025
|
Ronald Blue Trust, Inc.
Brentwood, TN |
BUY
|
- |
214+ 14.36% |
$182K - $224K
|
1.7K
$1.42M
|
|
|
Oct 16, 2025
Q3 2025
|
Hbk Sorce Advisory LLC
Erie, PA |
SELL
|
- |
-404- 18.6% |
$344K - $422K
|
1.77K
$1.48M
|
|
|
Oct 16, 2025
Q3 2025
|
Trust CO Of Toledo Na
Holland, OH |
BUY
|
- |
126+ 20.13% |
$107K - $132K
|
752
$629K
|
|
|
Oct 16, 2025
Q3 2025
|
Highland Capital Management, LLC
|
SELL
|
- |
-1.23K- 39.16% |
$1.04M - $1.28M
|
1.91K
$1.59M
|
|
|
Oct 16, 2025
Q3 2025
|
Ami Asset Management Corp
|
SELL
|
- |
-1.47K- 3.69% |
$1.25M - $1.53M
|
38.3K
$32M
|
|
|
Oct 16, 2025
Q3 2025
|
Krs Capital Management, LLC
|
BUY
|
- |
26+ 3.42% |
$22.1K - $27.2K
|
786
$657K
|
|
|
Oct 16, 2025
Q3 2025
|
Hudson Valley Investment Advisors Inc
|
BUY
|
- |
294+ 5.37% |
$250K - $307K
|
5.77K
$4.83M
|
|
|
Oct 16, 2025
Q3 2025
|
Sws Partners
|
BUY
|
- |
487+ 17.9% |
$414K - $509K
|
3.21K
$2.68M
|
|
|
Oct 16, 2025
Q3 2025
|
Nvwm, LLC
|
BUY
|
- |
13+ 1.21% |
$11.1K - $13.6K
|
1.09K
$909K
|
|
|
Oct 16, 2025
Q3 2025
|
Burney CO
Reston, VA |
SELL
|
- |
-55- 1.95% |
$46.8K - $57.5K
|
2.77K
$2.32M
|
|
|
Oct 16, 2025
Q3 2025
|
Weatherly Asset Management L. P.
|
BUY
|
- |
52+ 0.7% |
$44.2K - $54.3K
|
7.49K
$6.26M
|
|
|
Oct 16, 2025
Q3 2025
|
Hbw Advisory Services LLC
|
BUY
|
- |
344+ 16.44% |
$293K - $359K
|
2.44K
$2.04M
|
|
|
Oct 16, 2025
Q3 2025
|
Beacon Investment Advisory Services, Inc.
|
BUY
|
- |
10.8K+ 685.92% |
$9.16M - $11.3M
|
12.3K
$10.3M
|
|
|
Oct 16, 2025
Q3 2025
|
Richwood Investment Advisors, LLC
|
SELL
|
- |
-144- 2.67% |
$123K - $150K
|
5.26K
$4.4M
|
|
|
Oct 16, 2025
Q3 2025
|
Halbert Hargrove Global Advisors, LLC
|
BUY
|
- |
21New |
$17.9K - $21.9K
|
21
$17.6K
|
|
|
Oct 16, 2025
Q3 2025
|
New Hampshire Trust
Concord, NH |
BUY
|
- |
20+ 3.58% |
$17K - $20.9K
|
578
$483K
|
|