Latest Institutional Transactions on Service Now, Inc. (NOW)
This table provides information on the latest institutional transactions involving Service Now, Inc. (NOW) stock. The table includes the name of the institution, the type of operation (buy or sell), whether options were involved, the number of shares exchanged, the range of values for the transaction, and the number of shares held by the institution after the transaction has occurred.
| Report Date | Institution (Fund) | Operation | Option | Shares change | Value Range | Shares Held | Trade History |
|---|---|---|---|---|---|---|---|
|
Apr 17, 2025
Q1 2025
|
Vivid Wealth Management, LLC
West Des Moines, IA |
SELL
|
- |
-353- 54.98% |
$277K - $413K
|
289
$242K
|
|
|
Apr 16, 2025
Q1 2025
|
Aubrey Capital Management LTD
Edinburgh, X0 |
SELL
|
- |
-300- 9.38% |
$235K - $351K
|
2.9K
$2.42M
|
|
|
Apr 16, 2025
Q1 2025
|
Matauro, LLC
New York, NY |
BUY
|
- |
752New |
$589K - $880K
|
752
$629K
|
|
|
Apr 15, 2025
Q1 2025
|
Livforsakringsbolaget Skandia, Omsesidigt
Stockholm, V7 |
SELL
|
- |
-600- 28.71% |
$470K - $702K
|
1.49K
$1.25M
|
|
|
Apr 15, 2025
Q1 2025
|
Axecap Investments, LLC
Mason, OH |
BUY
|
- |
773+ 17.79% |
$606K - $905K
|
5.12K
$4.28M
|
|
|
Apr 15, 2025
Q1 2025
|
Farrell Financial LLC
Orchard Park, NY |
BUY
|
- |
1+ 0.27% |
$784 - $1.17K
|
372
$311K
|
|
|
Apr 14, 2025
Q1 2025
|
Yarbrough Capital, LLC
|
BUY
|
- |
946+ 128.88% |
$742K - $1.11M
|
1.68K
$1.4M
|
|
|
Apr 14, 2025
Q1 2025
|
Kennebec Savings Bank
Augusta, ME |
BUY
|
- |
5New |
$3.92K - $5.85K
|
5
$4.18K
|
|
|
Apr 11, 2025
Q1 2025
|
Independence Bank Of Kentucky
|
BUY
|
- |
5+ 1.23% |
$3.92K - $5.85K
|
413
$345K
|
|
|
Apr 11, 2025
Q1 2025
|
Principia Wealth Advisory, LLC
Dallas, TX |
BUY
|
- |
4+ 80.0% |
$3.14K - $4.68K
|
9
$7.52K
|
|
|
Apr 10, 2025
Q1 2025
|
Rialto Wealth Management, LLC
Syracuse, NY |
BUY
|
- |
4New |
$3.14K - $4.68K
|
4
$3.34K
|
|
|
Apr 10, 2025
Q1 2025
|
First Financial Corp
|
BUY
|
- |
5+ 100.0% |
$3.92K - $5.85K
|
10
$8.36K
|
|
|
Apr 10, 2025
Q1 2025
|
Bremer Bank National Association
|
BUY
|
- |
64+ 31.84% |
$50.2K - $74.9K
|
265
$221K
|
|
|
Apr 10, 2025
Q1 2025
|
Unigestion Holding Sa
|
BUY
|
- |
1.16KNew |
$910K - $1.36M
|
1.16K
$970K
|
|
|
Apr 10, 2025
Q1 2025
|
Northside Capital Management, LLC
|
BUY
|
- |
12+ 3.68% |
$9.41K - $14K
|
338
$282K
|
|
|
Apr 10, 2025
Q1 2025
|
Wealth Alliance Advisory Group, LLC
|
BUY
|
- |
415New |
$325K - $486K
|
415
$347K
|
|
|
Apr 10, 2025
Q1 2025
|
Fermata Advisors, LLC
Sonoma, CA |
BUY
|
- |
419+ 192.2% |
$328K - $490K
|
637
$532K
|
|
|
Apr 10, 2025
Q1 2025
|
Riverview Trust CO
|
SELL
|
- |
-4- 2.61% |
$3.14K - $4.68K
|
149
$125K
|
|
|
Apr 09, 2025
Q1 2025
|
Roxbury Financial LLC
Mount Arlington, NJ |
BUY
|
- |
1+ 0.47% |
$784 - $1.17K
|
214
$179K
|
|
|
Apr 08, 2025
Q1 2025
|
Guo Line Advisory Pte LTD
Singapore, U0 |
BUY
|
- |
7.83K+ 17.94% |
$6.14M - $9.16M
|
51.5K
$43M
|
|
|
Apr 08, 2025
Q1 2025
|
Private Client Services, LLC
Louisville, KY |
SELL
|
- |
-1.2K- 57.29% |
$940K - $1.4M
|
894
$747K
|
|
|
Apr 08, 2025
Q1 2025
|
Investors Research Corp
|
BUY
|
- |
171New |
$134K - $200K
|
171
$143K
|
|
|
Apr 08, 2025
Q1 2025
|
Bond & Devick Financial Network, Inc.
|
BUY
|
- |
280New |
$219K - $328K
|
280
$234K
|
|
|
Apr 07, 2025
Q1 2025
|
Global Financial Private Client, LLC
Sarasota, FL |
BUY
|
- |
57+ 1900.0% |
$44.7K - $66.7K
|
60
$50.1K
|
|
|
Apr 03, 2025
Q1 2025
|
First Hawaiian Bank
|
BUY
|
- |
829+ 23.41% |
$650K - $970K
|
4.37K
$3.65M
|
|
|
Apr 02, 2025
Q1 2025
|
Marcum Wealth, LLC
|
BUY
|
- |
308+ 45.29% |
$241K - $360K
|
988
$826K
|
|
| Q4 2024 | |||||||
|
Dec 11, 2025
Q4 2024
|
Evelyn Partners Asset Management LTD
London, |
SELL
|
- |
-36- 14.75% |
$31.2K - $41.3K
|
208
$174K
|
|
|
Dec 11, 2025
Q4 2024
|
Evelyn Partners Investment Management Services LTD
London, |
SELL
|
- |
-877- 53.87% |
$761K - $1.01M
|
751
$628K
|
|
|
Dec 11, 2025
Q4 2024
|
Evelyn Partners Investment Management LLP
London, |
SELL
|
- |
-952- 42.07% |
$826K - $1.09M
|
1.31K
$1.1M
|
|
|
Nov 25, 2025
Q4 2024
|
Payne Capital Management, LLC
New York, NY |
BUY
|
- |
878New |
$761K - $1.01M
|
878
$734K
|
|
|
Sep 08, 2025
Q4 2024
|
Hoxton Planning & Management, LLC
Shepherdstown, WV |
BUY
|
- |
190New |
$165K - $218K
|
190
$159K
|
|
|
Aug 06, 2025
Q4 2024
|
Longview Financial Advisors LLC
San Rafael, CA |
BUY
|
- |
49New |
$42.5K - $56.3K
|
49
$41K
|
|
|
Jul 14, 2025
Q4 2024
|
Painted Porch Advisors LLC
Santa Barbara, CA |
BUY
|
- |
5New |
$4.34K - $5.74K
|
5
$4.18K
|
|
|
May 20, 2025
Q4 2024
|
Reliant Investment Partners, LLC
Pinehurst, NC |
BUY
|
- |
451New |
$391K - $518K
|
451
$377K
|
|
|
Apr 24, 2025
Q4 2024
|
Aspetuck Financial Management LLC
Westport, CT |
BUY
|
- |
100New |
$86.7K - $115K
|
100
$83.6K
|
|
|
Apr 01, 2025
Q4 2024
|
High Note Wealth, LLC
Deephaven, MN |
BUY
|
- |
34New |
$29.5K - $39K
|
34
$28.4K
|
|
|
Mar 21, 2025
Q4 2024
|
Mascagni Wealth Management, Inc.
Clinton, MS |
BUY
|
- |
76New |
$65.9K - $87.3K
|
76
$63.5K
|
|
|
Mar 06, 2025
Q4 2024
|
Wood Tarver Financial Group, LLC
Boise, ID |
BUY
|
- |
20New |
$17.3K - $23K
|
20
$16.7K
|
|
|
Mar 03, 2025
Q4 2024
|
Fluent Financial, LLC
|
SELL
|
- |
-98- 13.92% |
$85K - $113K
|
606
$506K
|
|
|
Feb 28, 2025
Q4 2024
|
Menard Financial Group LLC
Houston, TX |
BUY
|
- |
187New |
$162K - $215K
|
187
$156K
|
|
|
Feb 26, 2025
Q4 2024
|
Life Wealth Investments, LLC
Winter Garden, FL |
BUY
|
- |
283New |
$245K - $325K
|
283
$237K
|
|
|
Feb 14, 2025
Q4 2024
|
Nuveen Asset Management, LLC
Chicago, IL |
BUY
|
- |
109K+ 4.89% |
$94.8M - $126M
|
2.34M
$1.96B
|
|
|
Feb 14, 2025
Q4 2024
|
Cresset Asset Management, LLC
Chicago, IL |
BUY
|
PUT |
400New |
$347K - $459K
|
400
$334K
|
|
|
Feb 14, 2025
Q4 2024
|
Bellwether Advisors, LLC
|
BUY
|
- |
16New |
$13.9K - $18.4K
|
16
$13.4K
|
|
|
Feb 14, 2025
Q4 2024
|
Wms Partners, LLC
|
BUY
|
- |
328New |
$284K - $377K
|
328
$274K
|
|
|
Feb 14, 2025
Q4 2024
|
Geller Advisors LLC
New York, NY |
BUY
|
- |
4+ 0.57% |
$3.47K - $4.59K
|
710
$593K
|
|
|
Feb 14, 2025
Q4 2024
|
Flow Traders U.S. LLC
New York, NY |
BUY
|
- |
240New |
$208K - $276K
|
240
$201K
|
|
|
Feb 14, 2025
Q4 2024
|
Hrt Financial LP
New York, NY |
BUY
|
- |
13KNew |
$11.3M - $14.9M
|
13K
$10.9M
|
|
|
Feb 14, 2025
Q4 2024
|
Private Advisory Group LLC
Redmond, WA |
BUY
|
- |
262New |
$227K - $301K
|
262
$219K
|
|
|
Feb 14, 2025
Q4 2024
|
Ubs Oconnor LLC
Chicago, IL |
BUY
|
- |
438New |
$380K - $503K
|
438
$366K
|
|