Latest Institutional Purchases of Service Now, Inc. (NOW)
This list provides information on the latest institutional transactions involving Service Now, Inc. (NOW) stock that were buys. The list includes the name of the institution, the number of shares exchanged, the range of values for the transaction, and the number of shares held by the institution after the purchase has occurred.
| Report Date | Institution (Fund) | Operation | Option | Shares change | Value Range | Shares Held | Trade History |
|---|---|---|---|---|---|---|---|
|
Jan 14, 2026
Q4 2025
|
Wealthcare Advisory Partners LLC
West Chester, PA |
BUY
|
- |
30.2K+ 472.14% |
$25.2M - $28.5M
|
36.5K
$30.5M
|
|
|
Jan 15, 2026
Q4 2025
|
Weatherly Asset Management L. P.
|
BUY
|
- |
30.1K+ 401.68% |
$25.1M - $28.5M
|
37.6K
$31.4M
|
|
|
Jan 16, 2026
Q4 2025
|
Perigon Wealth Management, LLC
San Francisco, CA |
BUY
|
- |
29.9K+ 447.58% |
$25M - $28.3M
|
36.6K
$30.6M
|
|
|
Jan 12, 2026
Q4 2025
|
Paragon Advisors, LLC
|
BUY
|
- |
27.5K+ 573.15% |
$23M - $26.1M
|
32.3K
$27M
|
|
|
Jan 14, 2026
Q4 2025
|
Generali Investments Cee, Investicni Spolecnost, A.S.
Prague, 2N |
BUY
|
- |
26.1K+ 781.71% |
$21.8M - $24.7M
|
29.5K
$24.6M
|
|
|
Jan 14, 2026
Q4 2025
|
Petredis Investment Advisors LLC
Warrendale, PA |
BUY
|
- |
25.7K+ 392.46% |
$21.4M - $24.3M
|
32.2K
$26.9M
|
|
|
Jan 16, 2026
Q4 2025
|
Linden Thomas Advisory Services, LLC
Charlotte, NC |
BUY
|
- |
23.3K+ 410.48% |
$19.5M - $22.1M
|
29K
$24.3M
|
|
|
Jan 09, 2026
Q4 2025
|
Bdf Gestion
Paris, I0 |
BUY
|
- |
23.3K+ 368.72% |
$19.5M - $22M
|
29.6K
$24.7M
|
|
|
Jan 16, 2026
Q4 2025
|
Yhb Investment Advisors, Inc.
|
BUY
|
- |
23.2K+ 406.35% |
$19.4M - $22M
|
28.9K
$24.2M
|
|
|
Jan 13, 2026
Q4 2025
|
Fort Washington Investment Advisors Inc
|
BUY
|
- |
22.6K+ 400.27% |
$18.9M - $21.4M
|
28.3K
$23.6M
|
|
|
Jan 16, 2026
Q4 2025
|
Montgomery Investment Management Inc
|
BUY
|
- |
20.1K+ 400.0% |
$16.8M - $19M
|
25.1K
$21M
|
|
|
Jan 15, 2026
Q4 2025
|
Cohen Investment Advisors LLC
|
BUY
|
- |
19.6K+ 409.7% |
$16.4M - $18.6M
|
24.4K
$20.4M
|
|
|
Jan 13, 2026
Q4 2025
|
Capital Investment Advisors, LLC
|
BUY
|
- |
19.6K+ 378.58% |
$16.4M - $18.6M
|
24.8K
$20.7M
|
|
|
Jan 13, 2026
Q4 2025
|
Norden Group LLC
Provo, UT |
BUY
|
- |
19.2K+ 410.33% |
$16M - $18.2M
|
23.9K
$19.9M
|
|
|
Jan 14, 2026
Q4 2025
|
Fairvoy Private Wealth, LLC
Birmingham, AL |
BUY
|
- |
18.3K+ 2474.42% |
$15.3M - $17.3M
|
19K
$15.9M
|
|
|
Jan 09, 2026
Q4 2025
|
Salem Investment Counselors Inc
Winston Salem, NC |
BUY
|
- |
18K+ 401.49% |
$15M - $17M
|
22.5K
$18.8M
|
|
|
Jan 16, 2026
Q4 2025
|
Selective Wealth Management, Inc.
|
BUY
|
- |
17.4K+ 380.21% |
$14.5M - $16.4M
|
21.9K
$18.3M
|
|
|
Jan 06, 2026
Q4 2025
|
Sage Capital Advisors,Llc
|
BUY
|
- |
16.9K+ 400.76% |
$14.1M - $16M
|
21.1K
$17.6M
|
|
|
Jan 14, 2026
Q4 2025
|
Pallas Capital Advisors LLC
Braintree, MA |
BUY
|
- |
16.6K+ 835.01% |
$13.9M - $15.7M
|
18.6K
$15.5M
|
|
|
Jan 07, 2026
Q4 2025
|
Cwa Asset Management Group, LLC
|
BUY
|
- |
16.1K+ 355.71% |
$13.4M - $15.2M
|
20.6K
$17.2M
|
|
|
Jan 12, 2026
Q4 2025
|
First Bank & Trust
|
BUY
|
- |
15.7K+ 388.55% |
$13.2M - $14.9M
|
19.8K
$16.5M
|
|
|
Jan 08, 2026
Q4 2025
|
North Crest Asset Manangement, LLC
|
BUY
|
- |
15.4K+ 810.24% |
$12.9M - $14.6M
|
17.3K
$14.5M
|
|
|
Jan 02, 2026
Q4 2025
|
Gamma Investing LLC
Foster City, CA |
BUY
|
- |
15.3K+ 369.14% |
$12.8M - $14.5M
|
19.5K
$16.3M
|
|
|
Jan 16, 2026
Q4 2025
|
Tema Etfs LLC
New York, NY |
BUY
|
- |
15K+ 398.61% |
$12.5M - $14.1M
|
18.7K
$15.6M
|
|
|
Jan 07, 2026
Q4 2025
|
Cooper Financial Group
|
BUY
|
- |
14.9K+ 657.64% |
$12.5M - $14.1M
|
17.2K
$14.4M
|
|
|
Jan 14, 2026
Q4 2025
|
Yarbrough Capital, LLC
|
BUY
|
- |
14.7K+ 872.62% |
$12.3M - $13.9M
|
16.3K
$13.7M
|
|
|
Jan 14, 2026
Q4 2025
|
Waldron Private Wealth LLC
|
BUY
|
- |
14.6K+ 401.37% |
$12.2M - $13.8M
|
18.3K
$15.3M
|
|
|
Jan 07, 2026
Q4 2025
|
Procyon Advisors, LLC
|
BUY
|
- |
14.5K+ 956.4% |
$12.1M - $13.7M
|
16K
$13.4M
|
|
|
Jan 15, 2026
Q4 2025
|
Frank, Rimerman Advisors LLC
Palo Alto, CA |
BUY
|
- |
14.4K+ 412.54% |
$12.1M - $13.7M
|
17.9K
$15M
|
|
|
Jan 07, 2026
Q4 2025
|
Wespac Advisors So Cal, LLC
|
BUY
|
- |
14K+ 336.62% |
$11.7M - $13.3M
|
18.2K
$15.2M
|
|
|
Jan 16, 2026
Q4 2025
|
Genesis Financial Group, LLC
Paramus, NJ |
BUY
|
- |
13.8KNew |
$11.6M - $13.1M
|
13.8K
$11.6M
|
|
|
Jan 13, 2026
Q4 2025
|
Mather Group, Llc.
Chicago, IL |
BUY
|
- |
13.2K+ 401.09% |
$11M - $12.5M
|
16.5K
$13.8M
|
|
|
Jan 12, 2026
Q4 2025
|
Sea Crest Wealth Management, LLC
Purchase, NY |
BUY
|
- |
12.8K+ 411.79% |
$10.7M - $12.1M
|
15.9K
$13.3M
|
|
|
Jan 16, 2026
Q4 2025
|
Sws Partners
|
BUY
|
- |
12.8K+ 399.06% |
$10.7M - $12.1M
|
16K
$13.4M
|
|
|
Jan 06, 2026
Q4 2025
|
Omc Financial Services LTD
Dewitt, NY |
BUY
|
- |
12.4K+ 382.27% |
$10.4M - $11.7M
|
15.6K
$13.1M
|
|
|
Jan 12, 2026
Q4 2025
|
Canvas Wealth Advisors, LLC
|
BUY
|
- |
12.4K+ 1995.0% |
$10.3M - $11.7M
|
13K
$10.9M
|
|
|
Jan 15, 2026
Q4 2025
|
Acima Private Wealth, LLC
Richmond, VA |
BUY
|
- |
11.8K+ 400.0% |
$9.89M - $11.2M
|
14.8K
$12.4M
|
|
|
Jan 08, 2026
Q4 2025
|
Signet Financial Management, LLC
Parsippany, NJ |
BUY
|
- |
11.8K+ 392.61% |
$9.86M - $11.2M
|
14.8K
$12.4M
|
|
|
Jan 15, 2026
Q4 2025
|
Jamison Private Wealth Management, Inc.
Milton, GA |
BUY
|
- |
11.6K+ 405.72% |
$9.66M - $10.9M
|
14.4K
$12M
|
|
|
Jan 15, 2026
Q4 2025
|
Fifth Third Wealth Advisors LLC
Cincinnati, OH |
BUY
|
- |
11.4K+ 366.23% |
$9.52M - $10.8M
|
14.5K
$12.1M
|
|
|
Jan 07, 2026
Q4 2025
|
Bay Rivers Group
|
BUY
|
- |
11K+ 385.41% |
$9.16M - $10.4M
|
13.8K
$11.5M
|
|
|
Jan 08, 2026
Q4 2025
|
Wedmont Private Capital
|
BUY
|
- |
10.7K+ 368.82% |
$8.96M - $10.1M
|
13.6K
$11.4M
|
|
|
Jan 05, 2026
Q4 2025
|
Garrett Investment Advisors LLC
|
BUY
|
- |
10.6K+ 428.28% |
$8.82M - $9.99M
|
13K
$10.9M
|
|
|
Jan 06, 2026
Q4 2025
|
Rda Financial Network
|
BUY
|
- |
10.5KNew |
$8.73M - $9.89M
|
10.5K
$8.73M
|
|
|
Jan 06, 2026
Q4 2025
|
Doliver Advisors, LP
Houston, TX |
BUY
|
- |
10.4K+ 460.89% |
$8.69M - $9.83M
|
12.6K
$10.6M
|
|
|
Jan 15, 2026
Q4 2025
|
Guided Capital Wealth Management, LLC
Houston, TX |
BUY
|
- |
10.1K+ 504.19% |
$8.44M - $9.56M
|
12.1K
$10.1M
|
|
|
Jan 13, 2026
Q4 2025
|
Romano Brothers And Company
Evanston, IL |
BUY
|
- |
9.98K+ 415.83% |
$8.34M - $9.45M
|
12.4K
$10.4M
|
|
|
Jan 15, 2026
Q4 2025
|
Polianta LTD
|
BUY
|
- |
9.8KNew |
$8.19M - $9.27M
|
9.8K
$8.19M
|
|
|
Jan 05, 2026
Q4 2025
|
Grant Private Wealth Management Inc
Pleasanton, CA |
BUY
|
- |
9.72K+ 389.39% |
$8.13M - $9.2M
|
12.2K
$10.2M
|
|
|
Jan 15, 2026
Q4 2025
|
Btc Capital Management, Inc.
|
BUY
|
- |
9.71K+ 515.34% |
$8.11M - $9.19M
|
11.6K
$9.69M
|
|