Latest Institutional Purchases of Service Now, Inc. (NOW)
This list provides information on the latest institutional transactions involving Service Now, Inc. (NOW) stock that were buys. The list includes the name of the institution, the number of shares exchanged, the range of values for the transaction, and the number of shares held by the institution after the purchase has occurred.
| Report Date | Institution (Fund) | Operation | Option | Shares change | Value Range | Shares Held | Trade History |
|---|---|---|---|---|---|---|---|
|
Jan 15, 2026
Q4 2025
|
Birch Financial Group, LLC
Keene, NH |
BUY
|
- |
1.66K+ 414.46% |
$1.39M - $1.57M
|
2.06K
$1.72M
|
|
|
Jan 12, 2026
Q4 2025
|
Certified Advisory Corp
Altamonte Springs, FL |
BUY
|
- |
1.64KNew |
$1.37M - $1.55M
|
1.64K
$1.37M
|
|
|
Jan 08, 2026
Q4 2025
|
Versant Capital Management, Inc
|
BUY
|
- |
1.62K+ 167.63% |
$1.35M - $1.53M
|
2.58K
$2.16M
|
|
|
Jan 15, 2026
Q4 2025
|
Archford Capital Strategies, LLC
|
BUY
|
- |
1.61K+ 437.6% |
$1.34M - $1.52M
|
1.97K
$1.65M
|
|
|
Jan 02, 2026
Q4 2025
|
Boltwood Capital Management
|
BUY
|
- |
1.58K+ 433.24% |
$1.32M - $1.49M
|
1.94K
$1.62M
|
|
|
Jan 09, 2026
Q4 2025
|
Capital Asset Advisory Services LLC
Haslett, MI |
BUY
|
- |
1.55K+ 366.51% |
$1.3M - $1.47M
|
1.98K
$1.65M
|
|
|
Jan 07, 2026
Q4 2025
|
Sovereign Financial Group, Inc.
Stamford, CT |
BUY
|
- |
1.52K+ 427.25% |
$1.27M - $1.44M
|
1.88K
$1.57M
|
|
|
Jan 14, 2026
Q4 2025
|
Mfa Wealth Advisors, LLC
Pittsburgh, PA |
BUY
|
- |
1.51K+ 181.33% |
$1.26M - $1.42M
|
2.34K
$1.95M
|
|
|
Jan 14, 2026
Q4 2025
|
Private Advisory Group LLC
Redmond, WA |
BUY
|
- |
1.5KNew |
$1.25M - $1.42M
|
1.5K
$1.25M
|
|
|
Jan 12, 2026
Q4 2025
|
Farrell Financial LLC
Orchard Park, NY |
BUY
|
- |
1.49K+ 400.0% |
$1.24M - $1.41M
|
1.86K
$1.55M
|
|
|
Jan 12, 2026
Q4 2025
|
David J Yvars Group
|
BUY
|
- |
1.49K+ 341.38% |
$1.24M - $1.41M
|
1.92K
$1.6M
|
|
|
Jan 16, 2026
Q4 2025
|
Pictet & Cie (Europe) Sa
|
BUY
|
- |
1.48K+ 400.0% |
$1.24M - $1.4M
|
1.85K
$1.55M
|
|
|
Jan 08, 2026
Q4 2025
|
Teamwork Financial Advisors, LLC
|
BUY
|
- |
1.46K+ 319.69% |
$1.22M - $1.38M
|
1.92K
$1.6M
|
|
|
Jan 16, 2026
Q4 2025
|
Sharp Financial Services, LLC
Horsham, PA |
BUY
|
- |
1.45K+ 400.0% |
$1.21M - $1.37M
|
1.81K
$1.51M
|
|
|
Jan 12, 2026
Q4 2025
|
Thrive Wealth Management, LLC
|
BUY
|
- |
1.44K+ 424.85% |
$1.2M - $1.36M
|
1.77K
$1.48M
|
|
|
Jan 16, 2026
Q4 2025
|
Marino, Stram & Associates LLC
|
BUY
|
- |
1.43K+ 383.87% |
$1.19M - $1.35M
|
1.8K
$1.5M
|
|
|
Jan 14, 2026
Q4 2025
|
Aa Financial Advisors, LLC
Columbus, OH |
BUY
|
- |
1.43K+ 467.54% |
$1.19M - $1.35M
|
1.73K
$1.45M
|
|
|
Jan 07, 2026
Q4 2025
|
Permanent Capital Management, LP
Chicago, IL |
BUY
|
- |
1.41K+ 407.23% |
$1.18M - $1.33M
|
1.76K
$1.47M
|
|
|
Jan 12, 2026
Q4 2025
|
Meadowbrook Wealth Management, LLC
Garden City, NY |
BUY
|
- |
1.38K+ 366.76% |
$1.15M - $1.3M
|
1.76K
$1.47M
|
|
|
Jan 07, 2026
Q4 2025
|
Northside Capital Management, LLC
|
BUY
|
- |
1.35K+ 400.0% |
$1.13M - $1.28M
|
1.69K
$1.41M
|
|
|
Jan 12, 2026
Q4 2025
|
Asset Allocation & Management Company, LLC
|
BUY
|
- |
1.28K+ 400.0% |
$1.07M - $1.21M
|
1.6K
$1.34M
|
|
|
Jan 14, 2026
Q4 2025
|
Congress Park Capital LLC
|
BUY
|
- |
1.27K+ 242.56% |
$1.06M - $1.2M
|
1.8K
$1.5M
|
|
|
Jan 16, 2026
Q4 2025
|
Bestgate Wealth Advisors, LLC
Frederick, MD |
BUY
|
- |
1.27K+ 379.1% |
$1.06M - $1.2M
|
1.61K
$1.34M
|
|
|
Jan 12, 2026
Q4 2025
|
Corundum Group, Inc.
|
BUY
|
- |
1.27K+ 473.51% |
$1.06M - $1.2M
|
1.54K
$1.28M
|
|
|
Jan 13, 2026
Q4 2025
|
Granite Group Advisors, LLC
Stamford, CT |
BUY
|
- |
1.26K+ 320.05% |
$1.05M - $1.19M
|
1.66K
$1.38M
|
|
|
Jan 12, 2026
Q4 2025
|
Spinnaker Investment Group, LLC
|
BUY
|
- |
1.26K+ 386.77% |
$1.05M - $1.19M
|
1.58K
$1.32M
|
|
|
Jan 08, 2026
Q4 2025
|
Baker Tilly Wealth Management, LLC
|
BUY
|
- |
1.25K+ 432.41% |
$1.05M - $1.19M
|
1.54K
$1.29M
|
|
|
Jan 12, 2026
Q4 2025
|
Amplius Wealth Advisors, LLC
|
BUY
|
- |
1.25K+ 411.51% |
$1.05M - $1.18M
|
1.56K
$1.3M
|
|
|
Jan 06, 2026
Q4 2025
|
Chemistry Wealth Management LLC
New York, NY |
BUY
|
- |
1.24K+ 415.1% |
$1.03M - $1.17M
|
1.54K
$1.28M
|
|
|
Jan 07, 2026
Q4 2025
|
Panoramic Capital Partners, LLC
Lake Oswego, OR |
BUY
|
- |
1.23K+ 374.62% |
$1.02M - $1.16M
|
1.55K
$1.3M
|
|
|
Jan 12, 2026
Q4 2025
|
Foster Group, Inc.
|
BUY
|
- |
1.21K+ 391.29% |
$1.01M - $1.15M
|
1.52K
$1.27M
|
|
|
Jan 08, 2026
Q4 2025
|
Traveka Wealth, LLC
San Jose, CA |
BUY
|
- |
1.21K+ 365.76% |
$1.01M - $1.14M
|
1.54K
$1.28M
|
|
|
Jan 13, 2026
Q4 2025
|
Pathway Financial Advisors LLC
|
BUY
|
- |
1.2K+ 400.0% |
$1.01M - $1.14M
|
1.51K
$1.26M
|
|
|
Jan 15, 2026
Q4 2025
|
Westmount Partners, LLC
Los Angeles, CA |
BUY
|
- |
1.16K+ 361.18% |
$972K - $1.1M
|
1.49K
$1.24M
|
|
|
Jan 15, 2026
Q4 2025
|
Victory Financial Group, LLC
Austin, TX |
BUY
|
- |
1.13K+ 488.36% |
$947K - $1.07M
|
1.37K
$1.14M
|
|
|
Jan 14, 2026
Q4 2025
|
Kaufman Rossin Wealth, LLC
Miami, FL |
BUY
|
- |
1.13K+ 400.36% |
$940K - $1.06M
|
1.41K
$1.18M
|
|
|
Jan 12, 2026
Q4 2025
|
Traynor Capital Management, Inc.
|
BUY
|
- |
1.12K+ 347.68% |
$939K - $1.06M
|
1.45K
$1.21M
|
|
|
Jan 16, 2026
Q4 2025
|
Blossom Wealth Management
|
BUY
|
- |
1.12K+ 400.0% |
$936K - $1.06M
|
1.4K
$1.17M
|
|
|
Jan 12, 2026
Q4 2025
|
Roble, Belko & Company, Inc
Sewickley, PA |
BUY
|
- |
1.12K+ 394.7% |
$934K - $1.06M
|
1.4K
$1.17M
|
|
|
Jan 16, 2026
Q4 2025
|
Heck Capital Advisors, LLC
Rhinelander, WI |
BUY
|
- |
1.12K+ 398.21% |
$932K - $1.06M
|
1.4K
$1.17M
|
|
|
Jan 13, 2026
Q4 2025
|
Boston Premier Wealth LLC
Hanover, MA |
BUY
|
- |
1.11K+ 441.67% |
$930K - $1.05M
|
1.37K
$1.14M
|
|
|
Jan 12, 2026
Q4 2025
|
Exchange Bank
Santa Rosa, CA |
BUY
|
- |
1.06K+ 377.3% |
$889K - $1.01M
|
1.35K
$1.12M
|
|
|
Jan 07, 2026
Q4 2025
|
Sandbox Financial Partners, LLC
Bethesda, MD |
BUY
|
- |
1.05K+ 139.26% |
$878K - $994K
|
1.8K
$1.51M
|
|
|
Jan 12, 2026
Q4 2025
|
Brucke Financial, Inc.
Indianapolis, IN |
BUY
|
- |
1.03K+ 334.63% |
$864K - $978K
|
1.34K
$1.12M
|
|
|
Jan 15, 2026
Q4 2025
|
Bourgeon Capital Management LLC
|
BUY
|
- |
948+ 209.73% |
$792K - $897K
|
1.4K
$1.17M
|
|
|
Jan 05, 2026
Q4 2025
|
Coastline Trust CO
|
BUY
|
- |
946+ 56.51% |
$791K - $895K
|
2.62K
$2.19M
|
|
|
Jan 15, 2026
Q4 2025
|
Di Nuzzo Private Wealth, Inc.
Beaver, PA |
BUY
|
- |
828+ 409.9% |
$692K - $784K
|
1.03K
$861K
|
|
|
Jan 14, 2026
Q4 2025
|
Org Partners LLC
Roanoke, IN |
BUY
|
- |
754+ 392.71% |
$630K - $714K
|
946
$791K
|
|
|
Jan 08, 2026
Q4 2025
|
Chesapeake Asset Management LLC
New York, NY |
BUY
|
- |
750New |
$627K - $710K
|
750
$627K
|
|
|
Jan 14, 2026
Q4 2025
|
Moisand Fitzgerald Tamayo, LLC
|
BUY
|
- |
699+ 2254.84% |
$584K - $661K
|
730
$610K
|
|