Latest Institutional Purchases of Service Now, Inc. (NOW)
This list provides information on the latest institutional transactions involving Service Now, Inc. (NOW) stock that were buys. The list includes the name of the institution, the number of shares exchanged, the range of values for the transaction, and the number of shares held by the institution after the purchase has occurred.
| Report Date | Institution (Fund) | Operation | Option | Shares change | Value Range | Shares Held | Trade History |
|---|---|---|---|---|---|---|---|
|
Jan 14, 2026
Q4 2025
|
Aa Financial Advisors, LLC
Columbus, OH |
BUY
|
- |
1.43K+ 467.54% |
$1.19M - $1.35M
|
1.73K
$1.45M
|
|
|
Jan 07, 2026
Q4 2025
|
Permanent Capital Management, LP
Chicago, IL |
BUY
|
- |
1.41K+ 407.23% |
$1.18M - $1.33M
|
1.76K
$1.47M
|
|
|
Jan 12, 2026
Q4 2025
|
Meadowbrook Wealth Management, LLC
Garden City, NY |
BUY
|
- |
1.38K+ 366.76% |
$1.15M - $1.3M
|
1.76K
$1.47M
|
|
|
Jan 07, 2026
Q4 2025
|
Northside Capital Management, LLC
|
BUY
|
- |
1.35K+ 400.0% |
$1.13M - $1.28M
|
1.69K
$1.41M
|
|
|
Jan 20, 2026
Q4 2025
|
Ethos Financial Group, LLC
King Of Prussia, PA |
BUY
|
- |
1.34K+ 423.66% |
$1.12M - $1.27M
|
1.66K
$1.39M
|
|
|
Jan 12, 2026
Q4 2025
|
Asset Allocation & Management Company, LLC
|
BUY
|
- |
1.28K+ 400.0% |
$1.07M - $1.21M
|
1.6K
$1.34M
|
|
|
Jan 14, 2026
Q4 2025
|
Congress Park Capital LLC
|
BUY
|
- |
1.27K+ 242.56% |
$1.06M - $1.2M
|
1.8K
$1.5M
|
|
|
Jan 16, 2026
Q4 2025
|
Bestgate Wealth Advisors, LLC
Frederick, MD |
BUY
|
- |
1.27K+ 379.1% |
$1.06M - $1.2M
|
1.61K
$1.34M
|
|
|
Jan 12, 2026
Q4 2025
|
Corundum Group, Inc.
|
BUY
|
- |
1.27K+ 473.51% |
$1.06M - $1.2M
|
1.54K
$1.28M
|
|
|
Jan 13, 2026
Q4 2025
|
Granite Group Advisors, LLC
Stamford, CT |
BUY
|
- |
1.26K+ 320.05% |
$1.05M - $1.19M
|
1.66K
$1.38M
|
|
|
Jan 12, 2026
Q4 2025
|
Spinnaker Investment Group, LLC
|
BUY
|
- |
1.26K+ 386.77% |
$1.05M - $1.19M
|
1.58K
$1.32M
|
|
|
Jan 08, 2026
Q4 2025
|
Baker Tilly Wealth Management, LLC
|
BUY
|
- |
1.25K+ 432.41% |
$1.05M - $1.19M
|
1.54K
$1.29M
|
|
|
Jan 12, 2026
Q4 2025
|
Amplius Wealth Advisors, LLC
|
BUY
|
- |
1.25K+ 411.51% |
$1.05M - $1.18M
|
1.56K
$1.3M
|
|
|
Jan 06, 2026
Q4 2025
|
Chemistry Wealth Management LLC
New York, NY |
BUY
|
- |
1.24K+ 415.1% |
$1.03M - $1.17M
|
1.54K
$1.28M
|
|
|
Jan 07, 2026
Q4 2025
|
Panoramic Capital Partners, LLC
Lake Oswego, OR |
BUY
|
- |
1.23K+ 374.62% |
$1.02M - $1.16M
|
1.55K
$1.3M
|
|
|
Jan 12, 2026
Q4 2025
|
Foster Group, Inc.
|
BUY
|
- |
1.21K+ 391.29% |
$1.01M - $1.15M
|
1.52K
$1.27M
|
|
|
Jan 08, 2026
Q4 2025
|
Traveka Wealth, LLC
San Jose, CA |
BUY
|
- |
1.21K+ 365.76% |
$1.01M - $1.14M
|
1.54K
$1.28M
|
|
|
Jan 13, 2026
Q4 2025
|
Pathway Financial Advisors LLC
|
BUY
|
- |
1.2K+ 400.0% |
$1.01M - $1.14M
|
1.51K
$1.26M
|
|
|
Jan 20, 2026
Q4 2025
|
Hanson & Doremus Investment Management
|
BUY
|
- |
1.17K+ 377.49% |
$981K - $1.11M
|
1.49K
$1.24M
|
|
|
Jan 15, 2026
Q4 2025
|
Westmount Partners, LLC
Los Angeles, CA |
BUY
|
- |
1.16K+ 361.18% |
$972K - $1.1M
|
1.49K
$1.24M
|
|
|
Jan 15, 2026
Q4 2025
|
Victory Financial Group, LLC
Austin, TX |
BUY
|
- |
1.13K+ 488.36% |
$947K - $1.07M
|
1.37K
$1.14M
|
|
|
Jan 14, 2026
Q4 2025
|
Kaufman Rossin Wealth, LLC
Miami, FL |
BUY
|
- |
1.13K+ 400.36% |
$940K - $1.06M
|
1.41K
$1.18M
|
|
|
Jan 12, 2026
Q4 2025
|
Traynor Capital Management, Inc.
|
BUY
|
- |
1.12K+ 347.68% |
$939K - $1.06M
|
1.45K
$1.21M
|
|
|
Jan 16, 2026
Q4 2025
|
Blossom Wealth Management
|
BUY
|
- |
1.12K+ 400.0% |
$936K - $1.06M
|
1.4K
$1.17M
|
|
|
Jan 12, 2026
Q4 2025
|
Roble, Belko & Company, Inc
Sewickley, PA |
BUY
|
- |
1.12K+ 394.7% |
$934K - $1.06M
|
1.4K
$1.17M
|
|
|
Jan 16, 2026
Q4 2025
|
Heck Capital Advisors, LLC
Rhinelander, WI |
BUY
|
- |
1.12K+ 398.21% |
$932K - $1.06M
|
1.4K
$1.17M
|
|
|
Jan 13, 2026
Q4 2025
|
Boston Premier Wealth LLC
Hanover, MA |
BUY
|
- |
1.11K+ 441.67% |
$930K - $1.05M
|
1.37K
$1.14M
|
|
|
Jan 12, 2026
Q4 2025
|
Exchange Bank
Santa Rosa, CA |
BUY
|
- |
1.06K+ 377.3% |
$889K - $1.01M
|
1.35K
$1.12M
|
|
|
Jan 07, 2026
Q4 2025
|
Sandbox Financial Partners, LLC
Bethesda, MD |
BUY
|
- |
1.05K+ 139.26% |
$878K - $994K
|
1.8K
$1.51M
|
|
|
Jan 12, 2026
Q4 2025
|
Brucke Financial, Inc.
Indianapolis, IN |
BUY
|
- |
1.03K+ 334.63% |
$864K - $978K
|
1.34K
$1.12M
|
|
|
Jan 15, 2026
Q4 2025
|
Bourgeon Capital Management LLC
|
BUY
|
- |
948+ 209.73% |
$792K - $897K
|
1.4K
$1.17M
|
|
|
Jan 05, 2026
Q4 2025
|
Coastline Trust CO
|
BUY
|
- |
946+ 56.51% |
$791K - $895K
|
2.62K
$2.19M
|
|
|
Jan 20, 2026
Q4 2025
|
Toth Financial Advisory Corp
|
BUY
|
- |
845+ 412.2% |
$706K - $800K
|
1.05K
$878K
|
|
|
Jan 15, 2026
Q4 2025
|
Di Nuzzo Private Wealth, Inc.
Beaver, PA |
BUY
|
- |
828+ 409.9% |
$692K - $784K
|
1.03K
$861K
|
|
|
Jan 14, 2026
Q4 2025
|
Org Partners LLC
Roanoke, IN |
BUY
|
- |
754+ 392.71% |
$630K - $714K
|
946
$791K
|
|
|
Jan 08, 2026
Q4 2025
|
Chesapeake Asset Management LLC
New York, NY |
BUY
|
- |
750New |
$627K - $710K
|
750
$627K
|
|
|
Jan 14, 2026
Q4 2025
|
Moisand Fitzgerald Tamayo, LLC
|
BUY
|
- |
699+ 2254.84% |
$584K - $661K
|
730
$610K
|
|
|
Jan 06, 2026
Q4 2025
|
Investors Research Corp
|
BUY
|
- |
684+ 400.0% |
$572K - $647K
|
855
$715K
|
|
|
Jan 15, 2026
Q4 2025
|
Fortitude Family Office, LLC
Scottsdale, AZ |
BUY
|
- |
655+ 689.47% |
$547K - $620K
|
750
$627K
|
|
|
Jan 13, 2026
Q4 2025
|
Core Cap Advisors, LLC
Southfield, MI |
BUY
|
- |
627+ 308.87% |
$524K - $593K
|
830
$694K
|
|
|
Jan 08, 2026
Q4 2025
|
True Wealth Design, LLC
Akron, OH |
BUY
|
- |
603+ 1586.84% |
$504K - $571K
|
641
$536K
|
|
|
Jan 13, 2026
Q4 2025
|
Mb, Levis & Associates, LLC
Center Valley, PA |
BUY
|
- |
580+ 400.0% |
$485K - $549K
|
725
$606K
|
|
|
Jan 20, 2026
Q4 2025
|
Advisor Net Financial, Inc
|
BUY
|
- |
423+ 169.2% |
$354K - $400K
|
673
$562K
|
|
|
Jan 05, 2026
Q4 2025
|
Goal Vest Advisory LLC
|
BUY
|
- |
357+ 615.52% |
$298K - $338K
|
415
$347K
|
|
|
Jan 13, 2026
Q4 2025
|
Jfs Wealth Advisors, LLC
|
BUY
|
- |
351+ 153.95% |
$293K - $332K
|
579
$484K
|
|
|
Jan 20, 2026
Q4 2025
|
Princeton Global Asset Management LLC
|
BUY
|
- |
349+ 623.21% |
$292K - $330K
|
405
$338K
|
|
|
Jan 12, 2026
Q4 2025
|
Abound Wealth Management
Franklin, TN |
BUY
|
- |
276+ 424.62% |
$231K - $261K
|
341
$285K
|
|
|
Jan 08, 2026
Q4 2025
|
Armstrong Advisory Group, Inc
Needham, MA |
BUY
|
- |
276+ 400.0% |
$231K - $261K
|
345
$288K
|
|
|
Jan 15, 2026
Q4 2025
|
Bernard Wealth Management Corp.
Royal Oak, MI |
BUY
|
- |
255+ 221.74% |
$213K - $241K
|
370
$309K
|
|
|
Jan 16, 2026
Q4 2025
|
West Branch Capital LLC
|
BUY
|
- |
246+ 85.12% |
$206K - $233K
|
535
$447K
|
|