Purple Innovation, Inc. PRPL
Institutional shares held
72.7 Million
101K
calls
42.6K
puts
Total value of holdings
$40.7M
$56K
calls
$23K
puts
Market Cap
$50.8M
90,763,904
Shares Out.
Institutional ownership
80.14%
# of Institutions
91
We take great care to ensure that the data presented and summarized in this overview for Purple Innovation, Inc. is accurate and up-to-date, based on a comprehensive analysis of 13F filing forms for institutional ownership and form 4 filings for insider transactions. Please note that this data may differ from other sources and should not be relied upon as the sole basis for investment decisions.
Top Institutions Holding PRPL
View all-
Coliseum Capital Management, LLC Rowayton, CT46.9MShares$26.2 Million2.56% of portfolio
-
No Street Gp LP San Francisco, CA4.9MShares$2.75 Million0.29% of portfolio
-
Black Rock Inc. New York, NY4.02MShares$2.25 Million0.0% of portfolio
-
Vanguard Group Inc Valley Forge, PA2.97MShares$1.66 Million0.0% of portfolio
-
Wasatch Advisors Inc Salt Lake City, UT2.8MShares$1.57 Million0.01% of portfolio
-
Geode Capital Management, LLC Boston, MA1.35MShares$754,3670.0% of portfolio
-
State Street Corp Boston, MA1.24MShares$692,7510.0% of portfolio
-
Dynamic Advisor Solutions LLC901KShares$504,6580.02% of portfolio
-
Invenomic Capital Management LP Boston, MA795KShares$445,2980.03% of portfolio
-
Truist Financial Corp629KShares$352,2570.0% of portfolio
Latest Institutional Activity in PRPL
Top Purchases
Top Sells
About PRPL
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Insider Transactions at PRPL
Insider Transaction List
View all| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|
Mar 31
2025
|
Jeffery Scott Kerby Chief of Owned Retail |
SELL
Payment of exercise price or tax liability
|
Direct |
4,647
-7.14%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
Jeffery Scott Kerby Chief of Owned Retail |
BUY
Exercise of conversion of derivative security
|
Direct |
13,585
+17.27%
|
-
|
|
Mar 31
2025
|
Robert De Martini Chief Executive Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
23,232
-2.57%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
Robert De Martini Chief Executive Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
80,386
+8.18%
|
-
|
|
Mar 31
2025
|
Jeffrey Layne Hutchings Chief Innovation Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
16,881
+22.25%
|
-
|
|
Mar 31
2025
|
Todd E. Vogensen Chief Financial Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
6,970
-12.71%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
Todd E. Vogensen Chief Financial Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
24,116
+30.54%
|
-
|
|
Mar 31
2025
|
Eric Scott Haynor Chief Operating Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
21,101
+9.01%
|
-
|
|
Mar 31
2025
|
Jack Roddy Chief People Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
16,881
+16.44%
|
-
|
|
Mar 31
2025
|
George Turner Ulrich Principal Accounting Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
2,249
-7.4%
|
$0
$0.76 P/Share
|
|
Mar 31
2025
|
George Turner Ulrich Principal Accounting Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
6,576
+17.79%
|
-
|
|
Mar 25
2025
|
Robert De Martini Chief Executive Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
48,167
-5.53%
|
$0
$0.79 P/Share
|
|
Mar 25
2025
|
Robert De Martini Chief Executive Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
166,667
+16.07%
|
-
|
|
Mar 15
2025
|
Jack Roddy Chief People Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
22,165
+14.98%
|
-
|
|
Mar 15
2025
|
Jeffrey Layne Hutchings Chief Innovation Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
11,235
+21.06%
|
-
|
|
Mar 15
2025
|
Eric Scott Haynor Chief Operating Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
14,097
+6.84%
|
-
|
|
Mar 15
2025
|
George Turner Ulrich Principal Accounting Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
3,607
-7.59%
|
$0
$0.9 P/Share
|
|
Mar 15
2025
|
George Turner Ulrich Principal Accounting Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
10,545
+18.13%
|
-
|
|
Mar 15
2025
|
Robert De Martini Chief Executive Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
16,337
-2.27%
|
$0
$0.9 P/Share
|
|
Mar 15
2025
|
Robert De Martini Chief Executive Officer |
BUY
Exercise of conversion of derivative security
|
Direct |
56,528
+7.28%
|
-
|
Last 12 Months Summary
Buy / Acquisition
852K
Shares
From
11
Insiders
| Exercise of conversion of derivative security | 574K shares |
|---|---|
| Open market or private purchase | 200K shares |
| Bona fide gift | 54.8K shares |
| Other acquisition or disposition | 23K shares |
Sell / Disposition
186K
Shares
From
6
Insiders
| Payment of exercise price or tax liability | 131K shares |
|---|---|
| Bona fide gift | 54.8K shares |