Jeffery Scott Kerby Purple Innovation, Inc. (PRPL) insider trading activity

Jeffery Scott Kerby is Chief of Owned Retail of Purple Innovation, Inc.. Currently has a direct ownership of 51,505 shares of PRPL, which is worth approximately $43,264. The most recent transaction as insider was on Mar 15, 2025, when has been sold 3,142 shares (Class A Common Stock) at a price of $0.9 per share, resulting in proceeds of $2,827. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 51.5K

13.29% 3M change

13.29% 12M change

Total Value Held $43,264

JEFFERY SCOTT KERBY Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Mar 15 2025	SELL Payment of exercise price or tax liability	$2,827 $0.9 p/Share	3,142 Reduced 5.75%	51,505 Class A Common Stock
Mar 15 2025	BUY Exercise of conversion of derivative security	-	9,186 Added 14.39%	54,647 Class A Common Stock
Mar 15 2024	SELL Payment of exercise price or tax liability	$4,915 $1.56 p/Share	3,151 Reduced 6.48%	45,461 Class A Common Stock
Mar 15 2024	BUY Exercise of conversion of derivative security	-	9,185 Added 15.89%	48,612 Class A Common Stock
May 26 2023	BUY Open market or private purchase	$56,407 $3.45 p/Share	16,350 Added 29.31%	39,427 Class A Common Stock
Apr 27 2023	SELL Other acquisition or disposition	-	230 Reduced 100.0%	0 Proportional Represent...
Mar 23 2023	BUY Open market or private purchase	$63,923 $2.77 p/Share	23,077 Added 50.0%	23,077 Class A Common Stock

JSK

Jeffery Scott Kerby

Chief of Owned Retail

Lehi, UT

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