John Howard Goss Jr Sally Beauty Holdings, Inc. (SBH) insider trading activity

John Howard Goss Jr is SVP & President Sally Beauty of Sally Beauty Holdings, Inc.. Currently has a direct ownership of 115,484 shares of SBH, which is worth approximately $1.64 Million. The most recent transaction as insider was on Nov 15, 2025, when has been sold 24,657 shares (Common Stock) at a price of $14.18 per share, resulting in proceeds of $349,636. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 115K

55.78% 3M change

55.78% 12M change

Total Value Held $1.64 Million

John Howard Goss Jr Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Nov 15 2025	SELL Payment of exercise price or tax liability	$349,636 $14.18 p/Share	24,657 Reduced 17.59%	115,484 Common Stock
Nov 15 2025	BUY Exercise of conversion of derivative security	-	66,007 Added 32.02%	140,141 Common Stock
Nov 15 2024	SELL Payment of exercise price or tax liability	$225,542 $13.41 p/Share	16,819 Reduced 18.49%	74,134 Common Stock
Nov 15 2024	BUY Exercise of conversion of derivative security	-	45,023 Added 33.11%	90,953 Common Stock
Nov 23 2023	SELL Payment of exercise price or tax liability	$3,811 $9.85 p/Share	387 Reduced 0.84%	45,930 Common Stock
Nov 23 2023	BUY Exercise of conversion of derivative security	-	1,588 Added 3.31%	46,317 Common Stock
Nov 15 2023	SELL Payment of exercise price or tax liability	$49,968 $9.11 p/Share	5,485 Reduced 10.92%	44,729 Common Stock

Nov 15 2023	BUY Exercise of conversion of derivative security	-	22,512 Added 30.95%	50,214 Common Stock
Nov 23 2022	SELL Payment of exercise price or tax liability	$4,481 $11.58 p/Share	387 Reduced 1.38%	27,702 Common Stock
Nov 23 2022	BUY Exercise of conversion of derivative security	-	1,587 Added 5.35%	28,089 Common Stock
Nov 15 2022	SELL Payment of exercise price or tax liability	$32,202 $12.53 p/Share	2,570 Reduced 8.84%	26,502 Common Stock
Nov 15 2022	BUY Exercise of conversion of derivative security	-	8,893 Added 23.42%	29,072 Common Stock
Mar 02 2022	SELL Open market or private sale	$381,645 $17.76 p/Share	21,489 Reduced 51.57%	20,179 Common Stock
Mar 02 2022	BUY Exercise of conversion of derivative security	$268,827 $12.51 p/Share	21,489 Added 34.02%	41,668 Common Stock
Nov 23 2021	SELL Payment of exercise price or tax liability	$8,301 $21.45 p/Share	387 Reduced 1.88%	20,179 Common Stock
Nov 23 2021	BUY Exercise of conversion of derivative security	-	1,587 Added 7.16%	20,566 Common Stock
Nov 15 2021	SELL Payment of exercise price or tax liability	$23,798 $20.34 p/Share	1,170 Reduced 5.81%	18,979 Common Stock
Nov 15 2021	BUY Exercise of conversion of derivative security	-	3,146 Added 13.51%	20,149 Common Stock
Sep 30 2021	SELL Payment of exercise price or tax liability	$6,235 $16.85 p/Share	370 Reduced 2.13%	17,003 Common Stock

JHG

John Howard Goss Jr

SVP & President Sally Beauty

Denton, TX

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