Latest Insider Transactions at Sally Beauty Holdings, Inc. (SBH)
This section provides a real-time view of insider transactions for Sally Beauty Holdings, Inc. (SBH). The data is sourced from Form 4 filings with the SEC, which are filed by insiders of Sally Beauty Holdings, Inc. to disclose their transactions in the company's securities. By reviewing this information, investors can gain insights into the trading activity of Sally Beauty Holdings, Inc.'s insiders and make more informed investment decisions.
Insider Transaction List
| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
|
Dec 11
2025
|
Kim Mc Intosh GVP, CONTROLLER & CAO |
SELL
Open market or private sale
|
Direct |
5,900
-21.7%
|
$88,500
$15.71 P/Share
|
|
Dec 01
2025
|
Scott C Sherman SVP, CLO and CHRO |
SELL
Open market or private sale
|
Direct |
15,000
-20.67%
|
$240,000
$16.27 P/Share
|
|
Nov 15
2025
|
Denise Paulonis President & CEO |
SELL
Payment of exercise price or tax liability
|
Direct |
153,547
-20.19%
|
$2,149,658
$14.18 P/Share
|
|
Nov 15
2025
|
Denise Paulonis President & CEO |
BUY
Exercise of conversion of derivative security
|
Direct |
361,697
+32.23%
|
-
|
|
Nov 15
2025
|
Marlo Michelle Cormier Platz SVP & CFO |
SELL
Payment of exercise price or tax liability
|
Direct |
29,087
-17.39%
|
$407,218
$14.18 P/Share
|
|
Nov 15
2025
|
Marlo Michelle Cormier Platz SVP & CFO |
BUY
Exercise of conversion of derivative security
|
Direct |
77,496
+31.67%
|
-
|
|
Nov 15
2025
|
John Howard Goss Jr SVP & President Sally Beauty |
SELL
Payment of exercise price or tax liability
|
Direct |
24,657
-17.59%
|
$345,198
$14.18 P/Share
|
|
Nov 15
2025
|
John Howard Goss Jr SVP & President Sally Beauty |
BUY
Exercise of conversion of derivative security
|
Direct |
66,007
+32.02%
|
-
|
|
Nov 15
2025
|
Mark Gregory Spinks President Beauty Systems Group |
SELL
Payment of exercise price or tax liability
|
Direct |
24,657
-16.05%
|
$345,198
$14.18 P/Share
|
|
Nov 15
2025
|
Mark Gregory Spinks President Beauty Systems Group |
BUY
Exercise of conversion of derivative security
|
Direct |
66,007
+80.85%
|
-
|
|
Nov 15
2025
|
Scott C Sherman SVP, CLO and CHRO |
SELL
Payment of exercise price or tax liability
|
Direct |
17,984
-19.86%
|
$251,776
$14.18 P/Share
|
|
Nov 15
2025
|
Scott C Sherman SVP, CLO and CHRO |
BUY
Exercise of conversion of derivative security
|
Direct |
48,138
+34.7%
|
-
|
|
Nov 15
2025
|
Kim Mc Intosh GVP, CONTROLLER & CAO |
SELL
Payment of exercise price or tax liability
|
Direct |
6,272
-18.74%
|
$87,808
$14.18 P/Share
|
|
Nov 15
2025
|
Kim Mc Intosh GVP, CONTROLLER & CAO |
BUY
Exercise of conversion of derivative security
|
Direct |
16,782
+33.4%
|
-
|
|
Sep 04
2025
|
Max R. Rangel |
BUY
Open market or private purchase
|
Direct |
3,500
+50.0%
|
$49,000
$14.07 P/Share
|
|
Aug 13
2025
|
Debra Golding Perelman |
BUY
Open market or private purchase
|
Direct |
2,300
+50.0%
|
$29,900
$13.48 P/Share
|
|
Aug 08
2025
|
Denise Paulonis President & CEO |
BUY
Open market or private purchase
|
Direct |
4,500
+1.21%
|
$49,500
$11.74 P/Share
|
|
Aug 07
2025
|
Diana Sue Ferguson |
BUY
Open market or private purchase
|
Direct |
2,500
+24.01%
|
$30,000
$12.02 P/Share
|
|
Jan 24
2025
|
James Grant Conroy |
BUY
Exercise of conversion of derivative security
|
Direct |
12,376
+50.0%
|
-
|
|
Jan 24
2025
|
Rachel Rothe Bishop |
BUY
Exercise of conversion of derivative security
|
Direct |
15,470
+41.62%
|
-
|
|
Jan 24
2025
|
Jeffrey N Boyer |
BUY
Exercise of conversion of derivative security
|
Direct |
15,470
+35.65%
|
-
|
|
Jan 24
2025
|
Dorlisa K Flur |
BUY
Exercise of conversion of derivative security
|
Direct |
15,470
+26.64%
|
-
|
|
Jan 24
2025
|
Lawrence Molloy |
BUY
Exercise of conversion of derivative security
|
Direct |
15,470
+50.0%
|
-
|
|
Nov 25
2024
|
Kim Mc Intosh GVP, CONTROLLER & CAO |
SELL
Open market or private sale
|
Direct |
4,300
-20.49%
|
$60,200
$14.53 P/Share
|
|
Nov 25
2024
|
Scott C Sherman SVP, CLO and CHRO |
SELL
Open market or private sale
|
Direct |
13,500
-24.14%
|
$189,000
$14.49 P/Share
|
|
Nov 15
2024
|
Mary Beth Beth Edwards |
SELL
Payment of exercise price or tax liability
|
Direct |
12,474
-20.57%
|
$162,162
$13.41 P/Share
|
|
Nov 15
2024
|
Mary Beth Beth Edwards |
BUY
Exercise of conversion of derivative security
|
Direct |
33,391
+35.51%
|
-
|
|
Nov 15
2024
|
Mark Gregory Spinks President Beauty Systems Group |
SELL
Payment of exercise price or tax liability
|
Direct |
16,819
-16.1%
|
$218,647
$13.41 P/Share
|
|
Nov 15
2024
|
Mark Gregory Spinks President Beauty Systems Group |
BUY
Exercise of conversion of derivative security
|
Direct |
45,023
+30.12%
|
-
|
|
Nov 15
2024
|
Marlo Michelle Cormier Platz SVP & CFO |
SELL
Payment of exercise price or tax liability
|
Direct |
20,700
-18.74%
|
$269,100
$13.41 P/Share
|
|
Nov 15
2024
|
Marlo Michelle Cormier Platz SVP & CFO |
BUY
Exercise of conversion of derivative security
|
Direct |
55,413
+33.41%
|
-
|
|
Nov 15
2024
|
Kim Mc Intosh GVP, CONTROLLER & CAO |
SELL
Payment of exercise price or tax liability
|
Direct |
3,131
-12.98%
|
$40,703
$13.41 P/Share
|
|
Nov 15
2024
|
Kim Mc Intosh GVP, CONTROLLER & CAO |
BUY
Exercise of conversion of derivative security
|
Direct |
12,844
+34.75%
|
-
|
|
Nov 15
2024
|
Scott C Sherman SVP, CLO and CHRO |
SELL
Payment of exercise price or tax liability
|
Direct |
12,474
-18.24%
|
$162,162
$13.41 P/Share
|
|
Nov 15
2024
|
Scott C Sherman SVP, CLO and CHRO |
BUY
Exercise of conversion of derivative security
|
Direct |
33,391
+32.8%
|
-
|
|
Nov 15
2024
|
John Howard Goss Jr SVP & President Sally Beauty |
SELL
Payment of exercise price or tax liability
|
Direct |
16,819
-18.49%
|
$218,647
$13.41 P/Share
|
|
Nov 15
2024
|
John Howard Goss Jr SVP & President Sally Beauty |
BUY
Exercise of conversion of derivative security
|
Direct |
45,023
+33.11%
|
-
|
|
Nov 15
2024
|
Denise Paulonis President & CEO |
SELL
Payment of exercise price or tax liability
|
Direct |
110,320
-23.34%
|
$1,434,160
$13.41 P/Share
|
|
Nov 15
2024
|
Denise Paulonis President & CEO |
BUY
Exercise of conversion of derivative security
|
Direct |
284,141
+37.54%
|
-
|
|
Oct 01
2024
|
Denise Paulonis President & CEO |
SELL
Payment of exercise price or tax liability
|
Direct |
10,564
-5.31%
|
$137,332
$13.49 P/Share
|
|
Oct 01
2024
|
Denise Paulonis President & CEO |
BUY
Exercise of conversion of derivative security
|
Direct |
28,282
+12.44%
|
-
|
|
Feb 22
2024
|
Scott C Sherman SVP, CLO and CHRO |
SELL
Open market or private sale
|
Direct |
10,000
-11.59%
|
$120,000
$12.96 P/Share
|
|
Jan 25
2024
|
Linda Heasley |
BUY
Exercise of conversion of derivative security
|
Direct |
26,741
+30.04%
|
-
|
|
Dec 12
2023
|
Denise Paulonis President & CEO |
BUY
Open market or private purchase
|
Direct |
4,000
+2.29%
|
$44,000
$11.29 P/Share
|
|
Nov 23
2023
|
John Howard Goss Jr SVP & President Sally Beauty |
SELL
Payment of exercise price or tax liability
|
Direct |
387
-0.84%
|
$3,483
$9.85 P/Share
|
|
Nov 23
2023
|
John Howard Goss Jr SVP & President Sally Beauty |
BUY
Exercise of conversion of derivative security
|
Direct |
1,588
+3.31%
|
-
|
|
Nov 23
2023
|
Mary Beth Beth Edwards |
SELL
Payment of exercise price or tax liability
|
Direct |
57
-0.21%
|
$513
$9.85 P/Share
|
|
Nov 23
2023
|
Mary Beth Beth Edwards |
BUY
Exercise of conversion of derivative security
|
Direct |
234
+0.85%
|
-
|
|
Nov 23
2023
|
Marlo Michelle Cormier Platz SVP & CFO |
SELL
Payment of exercise price or tax liability
|
Direct |
398
-0.72%
|
$3,582
$9.85 P/Share
|
|
Nov 23
2023
|
Marlo Michelle Cormier Platz SVP & CFO |
BUY
Exercise of conversion of derivative security
|
Direct |
1,634
+2.86%
|
-
|