Kevin Kennedy Brown Sleep Number Corp (SNBR) insider trading activity

Kevin Kennedy Brown is EVP and CMO of Sleep Number Corp. Currently has a direct ownership of 80,335 shares of SNBR, which is worth approximately $517,357. The most recent transaction as insider was on Mar 15, 2025, when has been sold 24,439 shares (Common Stock) at a price of $0.0 per share, resulting in proceeds of $0. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 80.3K

90.12% 3M change

90.12% 12M change

Total Value Held $517,357

Kevin Kennedy Brown Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Mar 15 2025	BUY Grant, award, or other acquisition	-	24,439 Added 23.33%	80,335 Common Stock
Mar 15 2024	SELL Payment of exercise price or tax liability	$12,609 $13.53 p/Share	932 Reduced 2.16%	42,254 Common Stock
Mar 15 2024	BUY Grant, award, or other acquisition	-	15,351 Added 21.55%	55,896 Common Stock
Mar 21 2023	SELL Payment of exercise price or tax liability	$88,400 $28.59 p/Share	3,092 Reduced 6.94%	41,477 Common Stock
Mar 15 2023	SELL Payment of exercise price or tax liability	$161,482 $28.41 p/Share	5,684 Reduced 11.31%	44,569 Common Stock
Mar 15 2023	BUY Grant, award, or other acquisition	-	11,410 Added 18.5%	50,253 Common Stock
Mar 29 2022	SELL Payment of exercise price or tax liability	$329,519 $55.54 p/Share	5,933 Reduced 13.25%	38,843 Common Stock
Mar 29 2022	BUY Grant, award, or other acquisition	-	12,057 Added 21.21%	44,776 Common Stock
Nov 05 2021	SELL Open market or private sale	$1,453,700 $89.79 p/Share	16,190 Reduced 33.1%	32,719 Common Stock
Nov 05 2021	BUY Exercise of conversion of derivative security	$343,390 $21.21 p/Share	16,190 Added 28.32%	40,974 Common Stock
Nov 03 2021	SELL Bona fide gift	-	548 Reduced 1.65%	32,719 Common Stock
Mar 21 2021	SELL Payment of exercise price or tax liability	$466,153 $143.83 p/Share	3,241 Reduced 8.88%	33,267 Common Stock
Mar 21 2021	BUY Grant, award, or other acquisition	-	13,516 Added 27.02%	36,508 Common Stock
Feb 19 2021	SELL Open market or private sale	$1,303,134 $122.36 p/Share	10,650 Reduced 31.66%	22,992 Common Stock
Feb 19 2021	BUY Exercise of conversion of derivative security	$272,107 $25.55 p/Share	10,650 Added 24.04%	33,642 Common Stock
Dec 26 2020	SELL Payment of exercise price or tax liability	$34,882 $84.87 p/Share	411 Reduced 1.76%	22,992 Common Stock

KKB

Kevin Kennedy Brown

EVP and CMO

Minneapolis, MN

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