Vital Farms, Inc. VITL
Institutional shares held
45.7 Million
488K
calls
588K
puts
Total value of holdings
$1.51B
$16.2M
calls
$19.5M
puts
Market Cap
$1.35B
40,680,000
Shares Out.
Institutional ownership
112.26%
# of Institutions
299
We take great care to ensure that the data presented and summarized in this overview for Vital Farms, Inc. is accurate and up-to-date, based on a comprehensive analysis of 13F filing forms for institutional ownership and form 4 filings for insider transactions. Please note that this data may differ from other sources and should not be relied upon as the sole basis for investment decisions.
Top Institutions Holding VITL
View all-
Black Rock Inc. New York, NY3.73MShares$123 Million0.0% of portfolio
-
Wasatch Advisors Inc Salt Lake City, UT2.36MShares$78.2 Million0.54% of portfolio
-
Vanguard Group Inc Valley Forge, PA2.32MShares$76.6 Million0.0% of portfolio
-
Wellington Management Group LLP Boston, MA2.02MShares$66.9 Million0.02% of portfolio
-
Amazon Com Inc1.53MShares$50.6 Million2.61% of portfolio
-
Principal Financial Group Inc Des Moines, IA1.38MShares$45.6 Million0.03% of portfolio
-
Morgan Stanley New York, NY1.35MShares$44.6 Million0.0% of portfolio
-
American Century Companies Inc Kansas City, MO1.1MShares$36.4 Million0.02% of portfolio
-
Lord, Abbett & Co. LLC Jersey City, NJ1.05MShares$34.7 Million0.13% of portfolio
-
Divisadero Street Capital Management, LP Miami, FL993KShares$32.9 Million2.47% of portfolio
Latest Institutional Activity in VITL
Top Purchases
Top Sells
About VITL
Vital Farms, Inc., an ethical food company, provides pasture-raised products in the United States. It offers shell eggs, butter, hard-boiled eggs, ghee, liquid whole eggs, and egg bite products. Vital Farms, Inc. was founded in 2007 and is headquartered in Austin, Texas.
Insider Transactions at VITL
Insider Transaction List
View all| Date | Insider | Transaction | Ownership Type | Shares Traded | Value / Price |
|---|---|---|---|---|---|
|
Jan 02
2026
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
25,000
-0.2%
|
$750,000
$30.85 P/Share
|
|
Dec 15
2025
|
Russell Diez Canseco PRESIDENT AND CEO |
SELL
Open market or private sale
|
Direct |
16,734
-2.51%
|
$585,690
$35.05 P/Share
|
|
Dec 15
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
5,000
-0.08%
|
$175,000
$35.25 P/Share
|
|
Dec 01
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
25,000
-0.19%
|
$825,000
$33.37 P/Share
|
|
Nov 28
2025
|
Peter Nicholas Pappas CSO and President, Eggs |
SELL
Payment of exercise price or tax liability
|
Direct |
261
-0.4%
|
$8,352
$32.7 P/Share
|
|
Nov 24
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Payment of exercise price or tax liability
|
Direct |
880
-0.01%
|
$26,400
$30.67 P/Share
|
|
Nov 17
2025
|
Stephanie Coon SVP STRATEGY |
BUY
Grant, award, or other acquisition
|
Direct |
401
+0.86%
|
$10,426
$26.13 P/Share
|
|
Nov 17
2025
|
Russell Diez Canseco PRESIDENT AND CEO |
BUY
Grant, award, or other acquisition
|
Direct |
309
+0.05%
|
$8,034
$26.13 P/Share
|
|
Nov 17
2025
|
Joanne Bal GC, SEC. AND HEAD OF IMPACT |
BUY
Grant, award, or other acquisition
|
Direct |
258
+0.59%
|
$6,708
$26.13 P/Share
|
|
Nov 17
2025
|
Thilo Wrede CHIEF FINANCIAL OFFICER |
BUY
Grant, award, or other acquisition
|
Direct |
281
+0.47%
|
$7,306
$26.13 P/Share
|
|
Nov 17
2025
|
Peter Nicholas Pappas CSO and President, Eggs |
BUY
Grant, award, or other acquisition
|
Direct |
291
+0.44%
|
$7,566
$26.13 P/Share
|
|
Nov 04
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
5,000
-0.08%
|
$185,000
$37.78 P/Share
|
|
Nov 03
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
25,000
-0.19%
|
$800,000
$32.1 P/Share
|
|
Oct 08
2025
|
Russell Diez Canseco PRESIDENT AND CEO |
SELL
Open market or private sale
|
Direct |
9,667
-0.72%
|
$425,348
$44.42 P/Share
|
|
Oct 01
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
35,000
-0.18%
|
$1,365,000
$39.59 P/Share
|
|
Sep 16
2025
|
Reena Chauhan Van Hoven Chief People Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
344
-3.1%
|
$16,168
$47.05 P/Share
|
|
Sep 11
2025
|
Russell Diez Canseco PRESIDENT AND CEO |
SELL
Bona fide gift
|
Direct |
10,000
-1.46%
|
-
|
|
Sep 10
2025
|
Russell Diez Canseco PRESIDENT AND CEO |
SELL
Open market or private sale
|
Direct |
16,700
-1.19%
|
$784,900
$47.57 P/Share
|
|
Sep 04
2025
|
Matthew Ohayer EXECUTIVE CHAIRPERSON |
SELL
Open market or private sale
|
Direct |
100,000
-1.52%
|
$5,000,000
$50.96 P/Share
|
|
Sep 02
2025
|
Joseph Michael Holland Chief Supply Chain Officer |
SELL
Payment of exercise price or tax liability
|
Direct |
412
-3.47%
|
$21,012
$51.9 P/Share
|
Last 12 Months Summary
Buy / Acquisition
428K
Shares
From
19
Insiders
| Grant, award, or other acquisition | 131K shares |
|---|---|
| Exercise of conversion of derivative security | 297K shares |
Sell / Disposition
1.15M
Shares
From
19
Insiders
| Open market or private sale | 1.08M shares |
|---|---|
| Payment of exercise price or tax liability | 55.4K shares |
| Bona fide gift | 10K shares |