Kathryn Mc Keon Vital Farms, Inc. (VITL) insider trading activity

Kathryn Mc Keon is CMO and GM, Butter of Vital Farms, Inc.. Currently has a direct ownership of 37,513 shares of VITL, which is worth approximately $1.24 Million. The most recent transaction as insider was on Aug 18, 2025, when has been sold 21,442 shares (Common Stock) at a price of $49.08 per share, resulting in proceeds of $1,052,373. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 37.5K

0% 3M change

18.81% 12M change

Total Value Held $1.24 Million

Kathryn McKeon Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Aug 18 2025	SELL Open market or private sale	$1,052,373 $49.08 p/Share	21,442 Reduced 36.37%	37,513 Common Stock
Aug 18 2025	BUY Exercise of conversion of derivative security	$328,277 $15.31 p/Share	21,442 Added 26.67%	58,955 Common Stock
Aug 15 2025	SELL Open market or private sale	$571,317 $47.59 p/Share	12,005 Reduced 24.24%	37,513 Common Stock
Mar 13 2025	SELL Payment of exercise price or tax liability	$43,980 $29.32 p/Share	1,500 Reduced 2.94%	49,518 Common Stock
Mar 11 2025	SELL Payment of exercise price or tax liability	$53,182 $31.6 p/Share	1,683 Reduced 3.19%	51,018 Common Stock
Mar 10 2025	SELL Payment of exercise price or tax liability	$45,689 $32.04 p/Share	1,426 Reduced 2.63%	52,701 Common Stock
Mar 03 2025	BUY Grant, award, or other acquisition	-	7,924 Added 12.77%	54,127 Common Stock

Jan 17 2025	SELL Open market or private sale	$541,815 $44.05 p/Share	12,300 Reduced 21.02%	46,203 Common Stock
Jan 17 2025	BUY Exercise of conversion of derivative security	$45,141 $3.67 p/Share	12,300 Added 17.37%	58,503 Common Stock
Jan 13 2025	SELL Open market or private sale	$517,584 $42.08 p/Share	12,300 Reduced 21.02%	46,203 Common Stock
Jan 13 2025	BUY Exercise of conversion of derivative security	$39,975 $3.25 p/Share	12,300 Added 17.37%	58,503 Common Stock
Mar 22 2024	SELL Payment of exercise price or tax liability	$1,377 $22.96 p/Share	60 Reduced 0.13%	46,203 Common Stock
Mar 13 2024	SELL Payment of exercise price or tax liability	$19,469 $20.98 p/Share	928 Reduced 1.97%	46,263 Common Stock
Mar 11 2024	BUY Grant, award, or other acquisition	-	20,724 Added 30.51%	47,191 Common Stock
Mar 10 2024	SELL Payment of exercise price or tax liability	$34,436 $20.51 p/Share	1,679 Reduced 5.97%	26,467 Common Stock
Mar 22 2023	SELL Payment of exercise price or tax liability	$825 $13.99 p/Share	59 Reduced 0.21%	27,853 Common Stock
Mar 13 2023	BUY Grant, award, or other acquisition	-	11,430 Added 29.05%	27,912 Common Stock
Mar 10 2023	SELL Payment of exercise price or tax liability	$26,888 $15.48 p/Share	1,737 Reduced 9.53%	16,482 Common Stock
Mar 22 2022	SELL Payment of exercise price or tax liability	$968 $13.45 p/Share	72 Reduced 0.39%	18,219 Common Stock
Mar 10 2022	BUY Grant, award, or other acquisition	-	17,564 Added 48.99%	18,291 Common Stock

Kathryn Mc Keon

CMO and GM, Butter

Austin, TX

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