Russell Diez Canseco Vital Farms, Inc. (VITL) insider trading activity

Russell Diez Canseco is PRESIDENT AND CEO of Vital Farms, Inc.. Currently has a direct ownership of 537,349 shares of VITL, which is worth approximately $18.6 Million. The most recent transaction as insider was on Oct 14, 2024, when has been sold 44,653 shares (Common Stock) at a price of $40.07 per share, resulting in proceeds of $1,789,245. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 537K

10.07% 3M change

163.76% 12M change

Total Value Held $18.6 Million

Russell Diez-Canseco Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Oct 14 2024	SELL Open market or private sale	$1,789,245 $40.07 p/Share	44,653 Reduced 7.67%	537,349 Common Stock
Oct 14 2024	BUY Exercise of conversion of derivative security	$279,825 $5.33 p/Share	52,500 Added 8.27%	582,002 Common Stock
Sep 12 2024	SELL Open market or private sale	$1,392,872 $30.68 p/Share	45,400 Reduced 7.9%	529,502 Common Stock
Sep 12 2024	BUY Exercise of conversion of derivative security	$279,825 $5.33 p/Share	52,500 Added 8.37%	574,902 Common Stock
Sep 11 2024	SELL Open market or private sale	$3,118,000 $31.18 p/Share	100,000 Reduced 16.07%	522,402 Common Stock
Sep 11 2024	BUY Exercise of conversion of derivative security	$1,406,000 $14.06 p/Share	100,000 Added 13.84%	622,402 Common Stock
Aug 12 2024	SELL Open market or private sale	$4,456,726 $30.63 p/Share	145,502 Reduced 21.78%	522,402 Common Stock
Aug 12 2024	BUY Exercise of conversion of derivative security	$1,192,550 $7.82 p/Share	152,500 Added 21.17%	567,904 Common Stock
Aug 08 2024	BUY Exercise of conversion of derivative security	$99,853 $3.67 p/Share	27,208 Added 5.01%	515,404 Common Stock
Jul 31 2024	BUY Exercise of conversion of derivative security	$102,910 $3.39 p/Share	30,357 Added 5.85%	488,196 Common Stock
Jul 24 2024	BUY Exercise of conversion of derivative security	$97,500 $3.25 p/Share	30,000 Added 6.15%	457,839 Common Stock
Jul 12 2024	SELL Open market or private sale	$1,950,544 $43.95 p/Share	44,381 Reduced 9.4%	427,839 Common Stock
Jul 12 2024	BUY Exercise of conversion of derivative security	$279,825 $5.33 p/Share	52,500 Added 10.01%	472,220 Common Stock
Jun 12 2024	SELL Open market or private sale	$1,884,123 $42.28 p/Share	44,563 Reduced 9.6%	419,720 Common Stock
Jun 12 2024	BUY Exercise of conversion of derivative security	$279,825 $5.33 p/Share	52,500 Added 10.16%	464,283 Common Stock
Jun 11 2024	SELL Open market or private sale	$420,795 $40.85 p/Share	10,301 Reduced 2.44%	411,783 Common Stock
Jun 11 2024	BUY Exercise of conversion of derivative security	$54,904 $5.33 p/Share	10,301 Added 2.38%	422,084 Common Stock
Jun 10 2024	SELL Open market or private sale	$3,670,483 $40.92 p/Share	89,699 Reduced 17.89%	411,783 Common Stock
Jun 10 2024	BUY Exercise of conversion of derivative security	$478,095 $5.33 p/Share	89,699 Added 15.17%	501,482 Common Stock
May 15 2024	BUY Grant, award, or other acquisition	$5,295 $10.59 p/Share	500 Added 0.12%	411,783 Common Stock
May 13 2024	SELL Open market or private sale	$1,602,837 $35.69 p/Share	44,910 Reduced 9.84%	411,283 Common Stock
May 13 2024	BUY Exercise of conversion of derivative security	$279,825 $5.33 p/Share	52,500 Added 10.32%	456,193 Common Stock
May 09 2024	SELL Open market or private sale	$869,873 $34.43 p/Share	25,265 Reduced 5.89%	403,693 Common Stock
May 09 2024	BUY Exercise of conversion of derivative security	$134,662 $5.33 p/Share	25,265 Added 5.56%	428,958 Common Stock
May 08 2024	SELL Open market or private sale	$292,050 $30.0 p/Share	9,735 Reduced 2.35%	403,693 Common Stock

Russell Diez Canseco

PRESIDENT AND CEO

Austin, TX

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