Russell Diez Canseco is PRESIDENT AND CEO of Vital Farms, Inc.. Currently has a direct ownership of 694,030 shares of VITL, which is worth approximately $22.2 Million. The most recent transaction as insider was on Mar 11, 2025, when has been sold 12,498 shares (Common Stock) at a price of $31.6 per share, resulting in proceeds of $394,936. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 694K
5.1% 3M change
120.94% 12M change
Total Value Held $22.2 Million

Russell Diez-Canseco Transaction History

Date Transaction Value Shares Traded Shares Held Form
Mar 11 2025
SELL
Payment of exercise price or tax liability
$394,936 $31.6 p/Share
12,498 Reduced 1.77%
694,030 Common Stock
Mar 10 2025
SELL
Payment of exercise price or tax liability
$104,995 $32.04 p/Share
3,277 Reduced 0.46%
706,528 Common Stock
Mar 03 2025
BUY
Grant, award, or other acquisition
-
34,073 Added 4.58%
709,805 Common Stock
Feb 12 2025
SELL
Open market or private sale
$1,586,091 $35.27 p/Share
44,970 Reduced 6.24%
675,732 Common Stock
Feb 12 2025
BUY
Exercise of conversion of derivative security
$279,825 $5.33 p/Share
52,500 Added 6.79%
720,702 Common Stock
Jan 13 2025
SELL
Open market or private sale
$1,873,037 $41.97 p/Share
44,628 Reduced 6.26%
668,202 Common Stock
Jan 13 2025
BUY
Exercise of conversion of derivative security
$279,825 $5.33 p/Share
52,500 Added 6.86%
712,830 Common Stock
Dec 13 2024
SELL
Open market or private sale
$3,172,128 $37.52 p/Share
84,545 Reduced 11.35%
660,330 Common Stock
Dec 13 2024
BUY
Exercise of conversion of derivative security
$589,851 $4.5 p/Share
131,078 Added 14.96%
744,875 Common Stock
Dec 12 2024
SELL
Open market or private sale
$1,707,267 $38.17 p/Share
44,728 Reduced 6.79%
613,797 Common Stock
Dec 12 2024
BUY
Exercise of conversion of derivative security
$279,825 $5.33 p/Share
52,500 Added 7.38%
658,525 Common Stock
Nov 19 2024
SELL
Open market or private sale
$150,000 $30.0 p/Share
5,000 Reduced 0.82%
606,025 Common Stock
Nov 19 2024
BUY
Exercise of conversion of derivative security
$26,650 $5.33 p/Share
5,000 Added 0.81%
611,025 Common Stock
Nov 15 2024
BUY
Grant, award, or other acquisition
$7,794 $23.91 p/Share
326 Added 0.05%
606,025 Common Stock
Nov 12 2024
SELL
Open market or private sale
$1,185,354 $29.16 p/Share
40,650 Reduced 6.29%
605,699 Common Stock
Nov 12 2024
BUY
Exercise of conversion of derivative security
$253,175 $5.33 p/Share
47,500 Added 6.85%
646,349 Common Stock
Nov 05 2024
BUY
Exercise of in-the-money or at-the-money derivatives securities
$199,875 $3.25 p/Share
61,500 Added 9.31%
598,849 Common Stock
Oct 14 2024
SELL
Open market or private sale
$1,789,245 $40.07 p/Share
44,653 Reduced 7.67%
537,349 Common Stock
Oct 14 2024
BUY
Exercise of conversion of derivative security
$279,825 $5.33 p/Share
52,500 Added 8.27%
582,002 Common Stock
Sep 12 2024
SELL
Open market or private sale
$1,392,872 $30.68 p/Share
45,400 Reduced 7.9%
529,502 Common Stock
Sep 12 2024
BUY
Exercise of conversion of derivative security
$279,825 $5.33 p/Share
52,500 Added 8.37%
574,902 Common Stock
Sep 11 2024
SELL
Open market or private sale
$3,118,000 $31.18 p/Share
100,000 Reduced 16.07%
522,402 Common Stock
Sep 11 2024
BUY
Exercise of conversion of derivative security
$1,406,000 $14.06 p/Share
100,000 Added 13.84%
622,402 Common Stock
Aug 12 2024
SELL
Open market or private sale
$4,456,726 $30.63 p/Share
145,502 Reduced 21.78%
522,402 Common Stock
Aug 12 2024
BUY
Exercise of conversion of derivative security
$1,192,550 $7.82 p/Share
152,500 Added 21.17%
567,904 Common Stock
RD

Russell Diez Canseco

PRESIDENT AND CEO
Austin, TX

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