Kate Gulliver Wayfair Inc. (W) insider trading activity

Kate Gulliver is CFO and Chief Admin Officer of Wayfair Inc.. Currently has a direct ownership of 149,238 shares of W, which is worth approximately $15.2 Million. The most recent transaction as insider was on Jan 02, 2026, when has been sold 36,497 shares (Class A Common Stock) at a price of $106.5 per share, resulting in proceeds of $3,886,930. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 149K

19.38% 3M change

20.15% 12M change

Total Value Held $15.2 Million

Kate Gulliver Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Jan 02 2026	SELL Open market or private sale	$3,886,930 $106.5 p/Share	36,497 Reduced 19.65%	149,238 Class A Common Stock
Jan 01 2026	SELL Payment of exercise price or tax liability	$954,244 $106.56 p/Share	8,955 Reduced 4.6%	185,735 Class A Common Stock
Jan 01 2026	BUY Exercise of conversion of derivative security	-	19,193 Added 8.97%	194,690 Class A Common Stock
Nov 04 2025	SELL Open market or private sale	$982,346 $102.2 p/Share	9,612 Reduced 5.19%	175,497 Class A Common Stock
Oct 01 2025	SELL Payment of exercise price or tax liability	$1,118,231 $86.41 p/Share	12,941 Reduced 6.53%	185,109 Class A Common Stock
Oct 01 2025	BUY Exercise of conversion of derivative security	-	26,761 Added 11.9%	198,050 Class A Common Stock
Jul 01 2025	SELL Payment of exercise price or tax liability	$1,305,260 $51.99 p/Share	25,106 Reduced 12.78%	171,289 Class A Common Stock

Jul 01 2025	BUY Exercise of conversion of derivative security	-	51,921 Added 20.91%	196,395 Class A Common Stock
Apr 02 2025	SELL Open market or private sale	$614,384 $31.84 p/Share	19,296 Reduced 11.78%	144,474 Class A Common Stock
Apr 01 2025	BUY Exercise of conversion of derivative security	-	39,560 Added 19.46%	163,770 Class A Common Stock
Jan 06 2025	SELL Open market or private sale	$271,416 $47.17 p/Share	5,754 Reduced 4.43%	124,210 Class A Common Stock
Jan 03 2025	SELL Open market or private sale	$270,801 $45.33 p/Share	5,974 Reduced 4.39%	129,964 Class A Common Stock
Jan 01 2025	BUY Exercise of conversion of derivative security	-	25,417 Added 15.75%	135,938 Class A Common Stock
Oct 03 2024	SELL Open market or private sale	$389,790 $52.49 p/Share	7,426 Reduced 6.3%	110,521 Class A Common Stock
Oct 02 2024	SELL Open market or private sale	$390,175 $53.23 p/Share	7,330 Reduced 5.85%	117,947 Class A Common Stock
Oct 01 2024	BUY Exercise of conversion of derivative security	-	30,189 Added 19.42%	125,277 Class A Common Stock
Jul 03 2024	SELL Open market or private sale	$303,297 $51.89 p/Share	5,845 Reduced 5.79%	95,088 Class A Common Stock
Jul 02 2024	SELL Open market or private sale	$296,026 $50.82 p/Share	5,825 Reduced 5.46%	100,933 Class A Common Stock
Jul 01 2024	BUY Exercise of conversion of derivative security	-	24,198 Added 18.48%	106,758 Class A Common Stock
Apr 04 2024	SELL Open market or private sale	$222,270 $65.47 p/Share	3,395 Reduced 3.95%	82,560 Class A Common Stock
Apr 03 2024	SELL Open market or private sale	$226,404 $62.89 p/Share	3,600 Reduced 4.02%	85,955 Class A Common Stock
Apr 02 2024	SELL Open market or private sale	$233,217 $63.1 p/Share	3,696 Reduced 3.96%	89,555 Class A Common Stock
Apr 01 2024	BUY Exercise of conversion of derivative security	-	21,924 Added 19.04%	93,251 Class A Common Stock
Jan 04 2024	SELL Open market or private sale	$304,646 $55.06 p/Share	5,533 Reduced 7.2%	71,327 Class A Common Stock
Jan 03 2024	SELL Open market or private sale	$325,075 $55.54 p/Share	5,853 Reduced 7.08%	76,860 Class A Common Stock

Also insider at

PVH

PVH CORP. Consumer Cyclical

Director

Kate Gulliver

CFO and Chief Admin Officer

Boston, MA

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