Loren Robert W D X Cel Brands, Inc. (XELB) insider trading activity

Loren Robert W D is CEO and Chairman of XCel Brands, Inc.. Currently has a direct ownership of 700,355 shares of XELB, which is worth approximately $595,301. The most recent transaction as insider was on Jan 02, 2026, when has been sold 13,866 shares (Common Stock) at a price of $1.1 per share, resulting in proceeds of $15,252. This information was disclosed in a Form 4 filing with the Securities and Exchange Commission (SEC).

Shares Held (Direct Ownership) 700K

39.73% 3M change

67.38% 12M change

Total Value Held $595,301

LOREN ROBERT W D Transaction History

Date	Transaction	Value	Shares Traded	Shares Held
Jan 02 2026	SELL Payment of exercise price or tax liability	$15,252 $1.1 p/Share	13,866 Reduced 1.94%	700,355 Common Stock
Jan 02 2026	BUY Grant, award, or other acquisition	$29,616 $1.1 p/Share	26,924 Added 3.63%	714,221 Common Stock
Dec 17 2025	BUY Open market or private purchase	$95,315 $1.17 p/Share	81,466 Added 10.6%	687,297 Common Stock
Dec 05 2025	BUY Open market or private purchase	$17,500 $0.35 p/Share	50,000 Added 7.62%	605,831 Common Stock
Dec 03 2025	SELL Payment of exercise price or tax liability	$13,682 $0.94 p/Share	14,556 Reduced 2.67%	530,831 Common Stock
Dec 03 2025	BUY Grant, award, or other acquisition	$53,116 $0.94 p/Share	56,507 Added 9.23%	555,831 Common Stock
Oct 31 2025	SELL Payment of exercise price or tax liability	$13,682 $1.26 p/Share	10,859 Reduced 2.07%	513,880 Common Stock

Oct 31 2025	BUY Grant, award, or other acquisition	$29,616 $1.26 p/Share	23,505 Added 4.29%	524,739 Common Stock
Sep 30 2025	SELL Payment of exercise price or tax liability	$13,682 $1.76 p/Share	7,774 Reduced 1.53%	501,234 Common Stock
Sep 30 2025	BUY Grant, award, or other acquisition	$29,617 $1.76 p/Share	16,828 Added 3.2%	509,008 Common Stock
Aug 29 2025	SELL Payment of exercise price or tax liability	$13,682 $1.4 p/Share	9,773 Reduced 1.95%	492,180 Common Stock
Aug 29 2025	BUY Grant, award, or other acquisition	$29,616 $1.4 p/Share	21,155 Added 4.04%	501,953 Common Stock
Aug 15 2025	SELL Payment of exercise price or tax liability	$13,682 $1.08 p/Share	12,669 Reduced 2.57%	480,798 Common Stock
Aug 15 2025	BUY Grant, award, or other acquisition	$29,616 $1.08 p/Share	27,423 Added 5.26%	493,467 Common Stock
Aug 04 2025	BUY Open market or private purchase	$136,620 $1.1 p/Share	124,200 Added 24.44%	383,885 Common Stock
Aug 04 2025	BUY Grant, award, or other acquisition	$117,519 $1.38 p/Share	85,159 Added 15.37%	469,044 Common Stock
Jun 30 2025	SELL Payment of exercise price or tax liability	$13,415 $1.81 p/Share	7,412 Reduced 2.78%	259,685 Common Stock
Jun 30 2025	BUY Grant, award, or other acquisition	$29,617 $1.81 p/Share	16,363 Added 5.77%	267,097 Common Stock
May 30 2025	SELL Payment of exercise price or tax liability	$13,416 $2.35 p/Share	5,709 Reduced 2.23%	250,734 Common Stock
May 30 2025	BUY Grant, award, or other acquisition	$29,617 $2.35 p/Share	12,603 Added 4.68%	256,433 Common Stock
May 28 2025	BUY Grant, award, or other acquisition	-	8,750 Added 3.46%	243,840 Common Stock
Apr 30 2025	SELL Payment of exercise price or tax liability	$13,416 $2.38 p/Share	5,637 Reduced 2.34%	235,090 Common Stock
Apr 30 2025	BUY Grant, award, or other acquisition	$29,616 $2.38 p/Share	12,444 Added 4.92%	240,727 Common Stock
Mar 31 2025	SELL Payment of exercise price or tax liability	$14,195 $2.82 p/Share	5,034 Reduced 2.16%	228,283 Common Stock
Mar 31 2025	BUY Grant, award, or other acquisition	$27,562 $2.82 p/Share	9,774 Added 4.01%	233,692 Common Stock

LRW

Loren Robert W D

CEO and Chairman

New York, NY

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